From the desk of Strategic Resources
For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address: 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.

Volume: XVII

August, 2008

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In these hyper charged times where news comes in as fast as it becomes outdated, we need a source that can keep track of what matters to us. At ZenithOptimedia we have created Wavelength to apprise all of us of the happenings in three areas i.e. 1. Trends in Digital, Retail, OOH, Consumers and the International Advertising 2. Media & Advertising Research 3. Environment

Also included here are innovations and news that ZenithOptimedia is making across its network globally, under three sections 1. ZO Zone 2. Fast Forward 3. Touchpoints.

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Drop in a mail at pchandra@zenithoptimediaindia.com with your suggestions and comments.

ZO Zone

Beijing Olympics 2008

Beijing Olympics - Avg. TVR

Olympics starts with a lowest TVR of 0.08 and went upto 0.20 at its highest level because of the Indian participation in the boxing and wrestling events.

Abhinav Bindra’s Gold effect on News Channels

Pre Abhinav Bindra - 8–10 August
During Abhinav Bindra – 11-15 August
Post Abhinav Bindra – 16 -24 august

Advertising Spend Analysis for Perfumes/Deodorants Category for the Year 2006-07 & 2007-08

Monthly Media Expenditure

Source: IMRB & AC Nielson
(Down weighted Fig.)

Perfumes/Deodorants Category – Brandwise spends

Source: IMRB & AC Nielson
(Down weighted Fig.)

Medium Breakup

Source: IMRB & AC Nielson
(Down weighted Fig.)

Genre Breakup

Source: IMRB & AC Nielson
(Down weighted Fig.)

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This tracker has been compiled from external sources and does not necessarily reflect the views of the company.
Links provided will take you to the full articles appended at the end of the file.