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Category Analysis
Cars
Summary of Trends
•Media spends increasing with increasing clutter in the Car market
•Top three Players, Maruti, Hyundai and Tata’s dominate media space
•Print preferred medium followed by TV
Share of Brand 2008 - 2009
Share of Brand 2007 - 2008
•Market dominance congruent to media dominance
•Maruti, Tata and Hyundai top the media spends sweepstakes
•New launches in 2008-09 fragmenting the brand space
Top Brands 2008 - 2009
•Print is a dominating medium
•While independent brands advertise on TV corporate advertising betting on Print
Media Mix
•Media spends increasing with market clutter
•Print continues to dominate spends in the Car segment
•Spends quoted on reported TAM reported number
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