Hello and welcome to the Wavelength August edition. I thank you for the prompt responses for the previous edition. We tried our best to implement some of your suggestions and hope you find this edition newsworthy. The September '09 edition is likely to be in your inbox by 7th October '09.

This edition tries to highlight the informative initiatives by corporates in the Swine Flu scenario. The ZO Zone section provides a representation of the ad spends by  automotive (car) majors in India . Fast Forward section is titled  “Driving ROI in the Digital World” and focuses on the need for change in marketing strategies.

We look forward to your queries, suggestions and feedback on making this newsletter relevant to your media planning needs on wavelength@zenithoptimediaindia.com.

Pavan Chandra
Chief Strategy Officer
Phone +91-22-42164302

Poll of the month

The poll of the day serves as a platform for interaction against our Fast Forward section.

Do you consider digital marketing imperative for rural penetration? a) Yes  b) No c) Don’t know

First five answers received at wavelength@zenithoptimediaindia.com will get a copy of “Strategies in a downturn” by Antony Young, CEO, Optimedia, US.