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Jaquar 'exposes' bathing delight to public in New Delhi
August 31
Jaquar, a manufacturer and exporter of bath fittings, has launched an innovative OOH campaign to drive people to it’s newly launched 'orientation centres'. The outdoor campaign seeks to educate the retailers and customers about modern bathrooms and interior utilities and popularise the company's orientation centres. Translating the brand's tag line, Come experience it live!, to its outdoor campaign, the company has put up a shower console with running water and a mannequin bathing under the shower on a hoarding in Mayapuri, New Delhi. The same theme has been implemented on a bus shelter in South Extension, where a bath tub has been placed with a lady mannequin in the tub.
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Emirates takes motorists places with new street pole kiosk campaign
August 28
If you're cruising down a street and see the Statue of Liberty or the Eiffel Tower in the middle of the road, don't be too surprised. That's Emirates' new outdoor campaign. The campaign consists of street poles converted into historical monuments, landmarks and signs, representing the different countries that the airline flies to from India
These include starfish on a beach representing Mauritius, an English guard intact with his bearskin cap to symbolize London, the trams of San Francisco and a giraffe to represent wildlife in Johannesburg. Along with the symbol, messages regarding the frequency of Emirates' flights to that specific country have also been mentioned.
Source: Afaqs
Top Films take the innovative outdoor route
August 12
Brands, for instance, have used innovations across media to attract eyeballs. But a recent trend is that of movies using unique outdoor advertising ideas, the latest one being for the new horror flick, Agyaat. As part of the marketing initiative before the launch of the movie, UTV Motion Pictures, hung dummy, rubber 'bodies' on the film's hoardings.
 
Prior to this idea, an innovative pre-launch promotion stunt was carried out by 20th Century Fox for its film, Night at the Museum 2, where characters from the movie came alive. They were seen to be involved in an amusing fight on top of the hoarding at Mahim Causeway in Mumbai.
Another attraction was a life-size replica of the actors, along with a fully illuminated New York skyline placed at the Delhi Metro stations, for promoting the film New York. This innovation was so attractive that people were seen clicking photographs with it, which they later uploaded to social networking sites, to share their experience of 'visiting' New York in Delhi.
Source: Afaqs
Top Sunfeast Marie Light's outdoor billboard campaign 'takes off'
August 7
ITC's brand, Sunfeast has recently launched a new biscuit, Sunfeast Marie Light. translating this 'lightness' to its outdoor campaign, the campaign shows the biscuit pack literally taking off from the hoarding – what holds it down is a rope that attaches the end of the pack to the hoarding. The biscuit pack has been designed as a 3D pack with shadows et al. The pack's takeoff seems to be peeling a layer off the hoarding, revealing a wheat field underneath.
Source: Afaqs
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