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NRS & IRS to be merged; new body to be formed comprising members from MRUC & NRSC
August 24
In what can be described as a historic moment for print readership in India, the National Readership Studies Council (NRSC) and the Media Research User’s Council (MRUC) have decided to merge the National Readership Survey and the Indian Readership Survey to create a single research for the print industry. Both organisations have agreed to this proposition, and have passed the relevant resolutions supporting the move. It is understood that the new body that would lead this survey would comprise 10 members each from MRUC and NRSC.
Source: exchange4media
Top Print Ad Volume Review for last 3 quarters - AdEx
August 27
The topline findings according to AdEx India (a division of TAM Media Research) show that dailies in English, Malayalam and Bengali have lost the most in terms of ad volume (Telugu's figures look the worst). The languages that continued to record positive volume growth in each of the three quarters beginning October last year were Hindi and Kannada.
| Quarter |
Best performing dailies(YoY ad volume growth) |
| Q1 (October- December, 2008) |
Kannada – 25%, Hindi – 11% |
| Q2 (January- March, 2009) |
Kannada – 18%, Oriya – 12%, Hindi – 11% |
| Q3 (April- June, 2009) |
Hindi – 13%, Gujurati – 13% |
The fact that consumer markets in smaller towns were less affected probably explains why the biggest of them all, Hindi, showed positive growth throughout these three quarters. Its growth in the most recent quarter was undoubtedly helped by the parliamentary elections. After all, of the 543 parliamentary seats that went to the polls, more than half lay in the Hindi-speaking states
Source: Afaqs
Top NaiDunia launches a youth supplement, Yuva, in Indore
August 7
The Madhya Pradesh and Chattisgarh based media house, NaiDunia Media has added a new supplement, Yuva, to its flagship edition, and NaiDunia in Indore.The four-page broadsheet is targeted at youth in the age group of 15-25 years and is distributed along with the main newspaper on Saturdays. The addition of the broadsheet means that NaiDunia's Saturday edition now has 28 pages.
Source: Afaqs
i next and Mid-Day enter content sharing tie up 
August 10
Content sharing seems to be the buzz word in the media industry nowadays. The latest duo to join the bandwagon is Mid-Day and i next. The bilingual daily from the Jagran Prakashan Group and Mid-Day, the afternooner, are entering into a contract to share entertainment coverage. According to the tie up, i next is likely to pick up entertainment related content from Mid-Day on a daily basis.
Source: Afaqs
Marathi daily Deshdoot fortifies presence with Ahmednagar edition
August 11
Deshdoot Group, which publishes Marathi daily Deshdoot in North Maharashtra, has launched the paper’s Ahmednagar edition. The group already has its presence in Ahmednagar district, where it has been bringing out another of its Marathi publications, Sarvamat, for the last 33 years. The launch of the new edition is being eyed with interest as it is perhaps the first time that any publication has launched two brands in the same market in the same language. The launch is said to be strategic, considering the fact that Ahmednagar, the largest district in Maharashtra, has flourishing sugar, milk, and cloth industries. The district houses 19 sugar factories contributing more than 50 per cent of sugar to the entire state.
Source: exchange4media
Magna Publishing to come up with a film weekly
August 26
Film lovers are likely to have something more to look forward to from August 28. The publishers of Stardust are rolling out their first weekly, a film magazine called Star Week, on that day. With a cover price of Rs 25, this weekly magazine is been positioned as the snappy and newsy film read. The tagline of the magazine reads, 'Snappy showbiz every Friday'. It will have 64 pages of editorial content.
Source: exchange4media
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