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Mirchi rules in Mumbai, Delhi, Kolkata; Big FM front runner in Bengaluru
August 31
The Radio Audience Measurement (RAM) data for Week 33 for the four cities is out and states the following
| City |
Radio Station |
Market Share |
| Mumbai |
Radio Mirchi |
18.9 |
| |
Red FM |
15 |
| |
AIR FM |
12.5 |
| |
Radio City |
12 |
| |
Big FM |
11.7 |
| |
Fever |
11 |
| |
Radio One |
6.8 |
| Delhi |
Radio Mirchi |
26 |
| |
Fever |
19.3 |
| |
AIR FM |
15.6 |
| |
Radio City |
8.7 |
| |
Red FM |
8.5 |
| |
Radio One |
6.9 |
| |
Big FM |
6.5 |
| Bengaluru |
Big FM |
20.5 |
| |
Radio Mirchi |
15.4 |
| |
Red FM |
15.3 |
| |
AIR FM |
12.1 |
| |
Radio City |
11.3 |
| |
S FM |
8.9 |
| |
Radio One |
8.8 |
| Kolkata |
Radio Mirchi |
18.6 |
| |
Big FM |
17.6 |
| |
Friends FM |
14.3 |
| |
Aamar FM |
10.3 |
| |
Red FM |
7.6 |
| |
Fever FM |
6.5 |
Source: Afaqs
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Radio Misty to tweak its content from Independence Day 
August 14
Radio Misty, which operates in North Bengal and Sikkim, has decided to revamp its programming strategy, and introduce two new programmes. The changes will be effective from August 15. Radio Misty plays music in five languages, including Hindi, Bengali, English, Nepali and Bhojpuri.
Source: Afaqs
SFM radio rebranded as Red FM
August 12
The radio station, SFM would be officially rebranded as Red FM from August 14. In what is being pegged as one of the biggest rebranding exercises across private radio stations, all the 38 stations of SFM -- which comprise 23 stations of South Asia FM (SAFL), 14 stations of Kal Radio and one station of Udaya FM – would undergo a change in identity. With this, the rebranded Red FM will have a total of 41 stations in its kitty, including Red FM's existing stations in Mumbai, Delhi and Kolkata. The new brand identity of the radio venture will be unveiled on August 14 in the North, East and West regions; and in the South, the new brand will go on-air on August 17.
Source: Afaqs
Hello FM in content pact with BBC Radio; rebrands  itself as Radio Hello
August 12
Hello FM, owned by Malar Publications Group, has joined hands with BBC Radio to provide some of its content. One of the reasons for this strategic tie-up is the possibility of a Government nod to air news and current affairs, which could help the FM station, grow further and allow it to play a much larger role. Hello FM, which is predominantly a Tamil FM station, also plays English songs on weekends and generates its creatives in-house.
Source: exchange4media
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