| From the desk
of Strategic Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address: 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India. |
| Volume: IX |  |
December, 2007 |
In these hyper charged times where news comes in as fast as it becomes
outdated, we need a source that can keep track of what matters to us. At
ZenithOptimedia we have created Wavelength to apprise all of us of the happenings
in three areas i.e. 1. Trends in Digital, Retail, OOH, BRIC, Consumers and
the International Advertising 2. Media & Advertising Research 3. Environment
Also included here are innovations and news that ZenithOptimedia is making
across its network globally, under three sections 1. ZO Zone 2. Fast Forward
3. Touchpoints.
Simply click on any of the sections on our snazzy control panel and you
will have the latest updates at your fingertips. Wavelength will reach you
in the first week of every month so that you have information that leads
to insights.
Drop in a mail at pchandra@zenithoptimediaindia.com with your suggestions
and comments.
Media & Advertising Research Watch
30. Media industry poised for major growth – Nov 23
According to ‘The New Economics of Indian Film Industry: Creativity and Transformation’, a report by CCI-A.T. Kearney, the Indian media and entertainment industry is poised to grow at a CAGR of 18% to reach $25 billion (Rs. 1 trillion) by 2011 from the existing size of $11 billion (Rs. 450 billion). The report has further recommended the need for a dedicated regulator to monitor the way the media industry structure takes shape. The report has suggested that the government should create opportunities to nurture talent by increasing awareness on the potential career opportunities and offering courses on various aspects of the creative industry. The report has also demanded a unified tax regime for the entire country and a trade-off analysis at the industry level to reduce the entertainment tax.
Source:
The Hindu
31. Mobile advertising emerging as the biggest competitor to Internet advertising – Oct 29
According to a study by global analysis firm Thomas Weisel International, mobile advertising in India is emerging as the biggest competitor to Internet advertising. Though the market value of online mobile advertising (nearly Rs 0.6 crore) is negligible compared to that of Internet advertising (nearly Rs 30 crore); advantages such as providing customised or personalised advertisements to target groups give mobile advertising an edge over Internet advertising. Meridian Mobile CEO Rajiv Khanna considers that the faster penetration of cell phones than that of personal computers will also result in huge opportunities for mobile advertisers. The emergence of high-end handsets and portable devices will contribute to this trend.
Source:
Agencyfaqs
AdEx Findings
32. OTC sector advertising
during January-September 2007
For the period of Jan-Sep ’07, print advertising by the OTC (Over the Counter) sector grew by 9% over that in Jan-Sep ’06. During the same period, a 12% year-on-year growth was observed in the ad volumes of the OTC sector on TV.
Source:
indiantelevision.com;
Exchange4media
33. TV and Print Ad volumes of loans during January-September 2007
In Jan-Sep’07, TV and print ad volumes of loans dropped by 13% and 25% respectively, from those in Jan-Sep ’06.
Source:
Indiantelevision.com,
Exchange4media
34. Sales promotion ads in print during January-September 2007
Sales
promotion ads held an 18% share of print advertising volumes
during Jan-Sept
'07. Price promotions and multiple promotions together accounted for a 52%
share of total sales promotion in print. Sales promotion ad campaigns were
utilized the maximum by Maruti Suzuki Ltd., which was the number one
advertiser.
Source:
Exchange4media
35. Print advertising during January-September 2007
For the period of Jan-Sep ’07, overall print ad volumes rose by 1.6% over those in Jan-Sep ’06. Print promotions of radio channels recorded a growth of 104%, whereas those of TV channels saw a drop of 1% during the same period.
Source:
Exchange4media;
Exchange4media
36. TV advertising during January-September 2007
For the period of Jan-Sep ’07, overall TV ad volumes rose by 33% over those in Jan-Sep ’06. Radio promotions and print publication promotions on television rose by 314% and 66%, respectively, during this period.
Source: indiantelevision.com; indiantelevision.com
This tracker has been compiled from external sources and
does not necessarily reflect the views of the company.
Direct links only work for a specified date. If you would like to review
an article after the printed date, please go to the news source's website
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