From the desk of Strategic Resources
For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address: 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.

Volume: XVIII

December, 2008

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In these hyper charged times where news comes in as fast as it becomes outdated, we need a source that can keep track of what matters to us. At ZenithOptimedia we have created Wavelength to apprise all of us of the happenings in three areas i.e. 1. Trends in Digital, Retail, OOH, Consumers and the International Advertising 2. Media & Advertising Research 3. Environment

Also included here are innovations and news that ZenithOptimedia is making across its network globally, under three sections 1. ZO Zone 2. Fast Forward 3. Touchpoints.

Simply click on any of the sections on our snazzy control panel and you will have the latest updates at your fingertips. Wavelength will reach you in the first week of every month so that you have information that leads to insights.

Drop in a mail at pchandra@zenithoptimediaindia.com with your suggestions and comments.

ZO Zone

BIG BOSS Season 1 Vs Season 2

Big Boss Main Episodes

Ratings for the Big Boss season 1 was higher as compared to season 2.

Source: TAM

Season 1 – 03 Nov 06 - 27 Jan 07
Season 2 – 17 Aug 08 - 22 Nov 08

Big Boss Result Episodes

Source: TAM

Season 1 – 03 Nov 06 - 27 Jan 07
Season 2 – 17 Aug 08 - 22 Nov 08

Big Boss Grand Finale

Source: TAM

Season 1 – 03 Nov 06 - 27 Jan 07
Season 2 – 17 Aug 08 - 22 Nov 08

Big Boss – Season 1 & 2 Summary

Source: TAM

Season 1 – 03 Nov 06 - 27 Jan 07
Season 2 – 17 Aug 08 - 22 Nov 08

Advertising Spend Analysis for Airlines Category for the Year 2006-07 & 2007-08

Monthly Media Expenditure

Source: IMRB & AC Nielson
(Reported Figures)

Brandwise Spends

Source: IMRB & AC Nielson
(Reported Figures)

Medium Breakup

Source: IMRB & AC Nielson
(Reported Figures)

Genre Breakup

Source: IMRB & AC Nielson
(Reported Figures)

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This tracker has been compiled from external sources and does not necessarily reflect the views of the company.
Links provided will take you to the full articles appended at the end of the file.