| From the desk
of Strategic Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address: 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India. |
| Volume: XX |  |
February, 2009 |
In these hyper charged times where news comes in as fast as it becomes
outdated, we need a source that can keep track of what matters to us. At
ZenithOptimedia we have created Wavelength to apprise all of us of the happenings
in three areas i.e. 1. Trends in Digital, Retail, OOH, Consumers and
the International Advertising 2. Media & Advertising Research 3. Environment
Also included here are innovations and news that ZenithOptimedia is making
across its network globally, under three sections 1. ZO Zone 2. Fast Forward
3. Touchpoints.
Simply click on any of the sections on our snazzy control panel and you
will have the latest updates at your fingertips. Wavelength will reach you
in the first week of every month so that you have information that leads
to insights.
Drop in a mail at pchandra@zenithoptimediaindia.com with your suggestions
and comments.
ZO Zone
TV Viewership Analysis of Reality & Talent Hunt Shows On Hindi GEC In 2008
Source: TAM
Period: Jan Dec 2008
Market: HSM
TG : 10 +AA ABC CS
How effective
have these Reality & Talent Hunt Shows been across audiences
Source: TAM
Period: Jan Dec 2008
Market: HSM
Advertising
Spend Analysis for the Year 2007 & 2008
Source: MAP
Down weighted fig.
Category Players – Brand wise Spends: HP leads the category with highest media activity in 2008.
Source: MAP
Down weighted fig.
Medium Breakup
