| From the desk
of Strategic Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address: 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India. |
| Volume: X |  |
January, 2008 |
In these hyper charged times where news comes in as fast as it becomes
outdated, we need a source that can keep track of what matters to us. At
ZenithOptimedia we have created Wavelength to apprise all of us of the happenings
in three areas i.e. 1. Trends in Digital, Retail, OOH, BRIC, Consumers and
the International Advertising 2. Media & Advertising Research 3. Environment
Also included here are innovations and news that ZenithOptimedia is making
across its network globally, under three sections 1. ZO Zone 2. Fast Forward
3. Touchpoints.
Simply click on any of the sections on our snazzy control panel and you
will have the latest updates at your fingertips. Wavelength will reach you
in the first week of every month so that you have information that leads
to insights.
Drop in a mail at pchandra@zenithoptimediaindia.com with your suggestions
and comments.
Environment Watch
Regulation
25. TRAI recommendations on providing Internet Television Service – Nov 28
The Telecom Regulatory Authority of India (TRAI) released its draft recommendations for allowing telecom and cable companies to provide TV channels through the Internet without a need for a fresh licence for the new service. It also proposed that Internet Service Providers with a net worth of Rs 100 crore permitted to initiate Internet Protocol Television (IPTV) operations can also be exempted from acquiring a fresh licence. TRAI also recommended amendment to the guidelines for uplinking and downlinking to enable broadcasters to provide signals to all distributors of TV channels, such as cable operators, multi-system operators, Direct-To-Home (DTH) operators and IPTV service providers. TRAI has even invited comments from stakeholders to issue final recommendations to the government.
Source:
The Press Trust of India
Environment Watch: Advertising & Media
New Media
26. Launch of a new ad service for PDF publishers – Dec 03
Adobe Systems Inc. and Yahoo! Inc. have announced the launch of an innovative advertising service for US-based commercial online publishers that produce English content. The service enables addition of contextual ads next to Adobe PDF-based content. This pact will help advertisers to tap qualified audiences, open new revenue streams for publishers, and help deliver relevant content to consumers. To join the programme, publishers must register online and upload their Adobe PDF content so that it can be ad-enabled before distributing PDFs. Every time the PDF content is viewed, contextual ads are dynamically matched to the content of the document. The publisher can even monitor performance through detailed reports.
Source:
Exchange4media
27. Parenting magazine to be launched in India in March 2008 – Dec 15
NextGen Publishing will launch ‘Mother and Baby’, a UK-based parenting magazine from the EMAP Group, in March 2008 in India. The magazine, with an expected price around Rs. 50, will addresses issues and problems faced by women during pregnancy and childcare in India, and is likely to fill the gap for a publication dedicated to parenting in the country. The launch of the magazine will be promoted via the Internet, outdoor media and other below-the-line activities targeting expectant and new mothers in the SEC A+, A and B segments.
Source:
Exchange4media
Radio
28. Independent retailers focusing on radio ad spend – Dec Issue
According to the TAM Media Research’s AdEx data, independent retailers topped the categories list, which included cellular phone services, properties/real estates, TV channel promotions, and social advertisements. The top 3 advertisers were Reliance Communications Ltd, Tata Motors Ltd, and Pepsi Co; the top 3 brands were Reliance Mobile, Tata Indica V2 Petrol, and Reliance Life Insurance.
Source:
India Radio Bulletin
29. Radio One launches mobile service in Bangalore – Dec Issue
Radio One launched its premium mobile service in a joint venture with OnMobile Global Limited in Bangalore. The service features comedy programmes and quizzes, among others. According to Vineet Singh Hukmani, CEO, Radio One, the tie-up with OnMobile will help the channel to create more listenership, add revenues, and generate differentiated value for advertisers.
Source:
India Radio Bulletin
30. NAB’s Annual European Radio Conference – Dec Issue
Following points emerged from The National Association of Broadcasters (NAB) annual European radio conference held in Barcelona, Spain, from November 4-6, 2007.
· According to Paul Weyland, president, Paul Weyland Training Seminars, every sales proposal should use the Situation Objective Strategy.
· Valerie Geller, president, Geller Media International, said that on-air talent must be constantly developed, enabling presenters to harness the benefits of technology to improve their content and connection with listeners.
· Pollack Media Group’s Senior Vice President of Digital Content, Pat Welsh, recommended radio stations should de-clutter their airtime and shift the small prizes and promotions to their websites. They should use social media to attract more listeners to their stations and should infuse regional news and affairs in their websites for brand creditability.
Source: India Radio Bulletin
This tracker has been compiled from external sources and
does not necessarily reflect the views of the company.
Direct links only work for a specified date. If you would like to review
an article after the printed date, please go to the news source's website
directly and access their archives.