| From the desk
of Strategic Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address: 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India. |
| Volume: X |  |
January, 2008 |
In these hyper charged times where news comes in as fast as it becomes
outdated, we need a source that can keep track of what matters to us. At
ZenithOptimedia we have created Wavelength to apprise all of us of the happenings
in three areas i.e. 1. Trends in Digital, Retail, OOH, BRIC, Consumers and
the International Advertising 2. Media & Advertising Research 3. Environment
Also included here are innovations and news that ZenithOptimedia is making
across its network globally, under three sections 1. ZO Zone 2. Fast Forward
3. Touchpoints.
Simply click on any of the sections on our snazzy control panel and you
will have the latest updates at your fingertips. Wavelength will reach you
in the first week of every month so that you have information that leads
to insights.
Drop in a mail at pchandra@zenithoptimediaindia.com with your suggestions
and comments.
Media & Advertising Research Watch
17. Media and entertainment industry evolving – Dec 18, 19
The Indian media and entertainment industry is set to grow at twice the rate of the country's GDP in the coming few years, driven largely by the emergence of regional players, technology and digitisation. A combined study by Ernst & Young and Assocham states that the increasing digital content in the media and entertainment industry will lead to sweeping changes in consumption habits and revenue models. Changes in consumption habits, along with regulatory pressures, have led the country – the third-largest cable and satellite (C&S) market in the world – to start migrating to digital platforms. The study also projects increasing fragmentation of the split between spends on television and print and other conventional and digital media, ultimately resulting in decreased consumer loyalties. To capture the fragmented audience, broadcasters will have to innovate their product lines in terms of niche offerings. The report also predicts a further drop in distribution costs when digital cinema grows into a ‘sizeable mass’ and the transmission process become centralized (as is the case in TV broadcasting).
Source:
Indo-Asian
News Service, The Economic Times, Financial
Express
18. 40% rise in Internet penetration in India – Dec (05 – 20)
According to the I Cube Report by the Internet and Mobile Association of India (IAMAI) and 'Indian Market Research Bureau' (IMRB), the number of people who have used the Internet at least once reached 46 million at the end of Sep '07, which is a 40% growth over the Sep '06 figure of 32.2 million. The number of active Internet users (who log on to the Internet at least once a month) recorded a growth rate of 28% and was up from 25 million in Sep '06 to 32 million in Sep '07. The report further states that online application providers are targeting school kids and exposing them to the latest technologies such as Web 2.0.
Source:
Agencyfaqs;
Exchange4media
AdEx Findings
19. Chocolate Advertising on TV
during January-November 2007
For the Jan-Nov ’07 period, ad volumes of chocolate brands on TV grew by 30% over those in Jan-Nov ‘06.
Source:
Indiantelevision.com
20. Advertising on Vernacular Publications in January-October 2007
For the Jan-Sep ’07 period, overall TV ad volumes rose by 33% over those in Jan-Sep ’06. Radio promotions and print publication promotions on television rose by 314% and 66%, respectively, during this period.
Source:
Exchange4media
21. TV advertising in cricket
programmes in January-October 2007
In Jan-Oct ’07, TV ad volumes of cricket programmes increased by 75% from those in Jan-Oct ’06.
Source:
Indiantelevision.com
22. Mobile advertising during January-October 2007
For the
period of Jan-Oct ’07, print ad volumes by mobile phone brands grew by 65%
compared to those in Jan-Oct '06. During the same period, a 10% year-on-year
growth was observed in mobile phones ad volumes on TV.
Source:
indiantelevision.com;
Exchange4media
23. Advertising in Magazines in
January-September 2007
For the period of Jan-Sep ’07, magazine ad volumes increased by 55% over those in Jan-Sep ’06.
Source:
Exchange4media
24. Advertising of Film Trailers
and Music Albums on TV during January-September 2007
For the period of Jan-Sep ’07, a 185% year-on-year growth was observed in the ad volumes of film trailers and music albums on TV.
Source: indiantelevision.com
This tracker has been compiled from external sources and
does not necessarily reflect the views of the company.
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