| From the desk
of Strategic Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address: 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India. |
| Volume: X |  |
January, 2008 |
In these hyper charged times where news comes in as fast as it becomes
outdated, we need a source that can keep track of what matters to us. At
ZenithOptimedia we have created Wavelength to apprise all of us of the happenings
in three areas i.e. 1. Trends in Digital, Retail, OOH, BRIC, Consumers and
the International Advertising 2. Media & Advertising Research 3. Environment
Also included here are innovations and news that ZenithOptimedia is making
across its network globally, under three sections 1. ZO Zone 2. Fast Forward
3. Touchpoints.
Simply click on any of the sections on our snazzy control panel and you
will have the latest updates at your fingertips. Wavelength will reach you
in the first week of every month so that you have information that leads
to insights.
Drop in a mail at pchandra@zenithoptimediaindia.com with your suggestions
and comments.
ZO Zone
Viewership Analysis of Kids Channels for 4 weeks for the period of 2nd December 2007 – 29th December 2007
Top 2 Programs Across Kids Channels
Source: TAM
Change In Channel Share 2007 vs 2006
Source: TAM
Period: 2nd Dec – 29th Dec 2006
2nd Dec – 29th Dec 2007
Market: All India
TG: 4-9 All CS
Top 5 Program Ratings Across Various Target Audiences
Source: TAM
Period: 2nd Dec – 29th Dec
Market: All India
TG: 4-9 CS
Advertising Spend Analysis for the Banking category for the Year 2006 & 2007
Banking
Monthly Media Expenditure
Source: IMRB & AC Nielson
(Reported Figures)
Banking Category – Brandwise spends
Source: IMRB & AC Nielson
(Reported Figures)
Medium Breakup
Source: IMRB & AC Nielson
(Reported Figures)
Genre Breakup
Source: IMRB & AC Nielson
(Reported Figures)
This tracker has been compiled from external sources and
does not necessarily reflect the views of the company.
Direct links only work for a specified date. If you would like to review
an article after the printed date, please go to the news source's website
directly and access their archives.