From the desk of Strategic Resources
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Volume: XVIV

January, 2009

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ZO Zone

ICL - 20 20 Tournament Season 1 Vs Season 2

Season 1 Avg: 0.2
Season 2 Avg: 0.6

Rating for ICL 20 20 Season 2 was higher as compared to Season 1 .

Source: TAM

Season 1 – 30 Nov 07 - 16 Dec 07
Season 2 – 10 Oct 08 - 16 Nov 08

TV ratings for Semi Final & Final Matches – Season 1 / Season 2

Season 2 had higher TVR both for Semi – Final & Final

Source: TAM

Season 1 – 30 Nov 07 – 16 Dec 07
Season 2 – 10 Oct 08 - 16 Nov 08

Monthly Media Expenditure

Source: MAP
Down weighted fig

TV Ratings for final and semi final matches w.r.t Audiences

Source: TAM

Season 1 – 30 Nov 07 – 16 Dec 07
Season 2 – 10 Oct 08 - 16 Nov 08

DTH Category – Brand wise Spends

Source: MAP
Down weighted fig

Medium Breakup

1968 Mn

2006 - 07

4166 Mn

2007 - 08

Source: MAP
Down weighted fig

Genre Breakup

2006 - 07

2007 - 08

Source: MAP
Down weighted fig

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This tracker has been compiled from external sources and does not necessarily reflect the views of the company.
Links provided will take you to the full articles appended at the end of the file.