From the desk of Strategic Resources
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Volume: XVI

July, 2008

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In these hyper charged times where news comes in as fast as it becomes outdated, we need a source that can keep track of what matters to us. At ZenithOptimedia we have created Wavelength to apprise all of us of the happenings in three areas i.e. 1. Trends in Digital, Retail, OOH, Consumers and the International Advertising 2. Media & Advertising Research 3. Environment

Also included here are innovations and news that ZenithOptimedia is making across its network globally, under three sections 1. ZO Zone 2. Fast Forward 3. Touchpoints.

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Fast Forward

Google rules internet search in India; Rediff leads local search engines

August 20, 2008

Google sites ranked as the top search property in India with more than one billion searches conducted in June 2008, representing 81 per cent of the market, according to a study by US-based internet research firm comScore Networks. The study also reveals that an average internet user in India conducts about 53 searches a month, as against the worldwide average of 93.

Yahoo Sites ranked second with 9.4 per cent market share, followed by Ask Network (1.9 per cent) and Microsoft sites (1.7 per cent). Rediff.com ranked fifth with 1.5 per cent share. Facebook and People Group (Shaadi.com) had 0.8 per cent market share each, while CNET Networks and Wikipedia sites had 0.4 per cent each.

The comScore study, which includes internet users of 15 years and above and excludes searches from public computers such as internet cafes and access from mobile phones or PDAs, states that more than 23 million Indian internet users conducted 1.24 billion total searches in June 2008.

“The Indian search market is dominated by global internet brands, with Google attracting the wide majority of searches,” Jack Flanagan, executive vice president, comScore, has said. “As the top local player in the search market, Indian web portal Rediff.com attracts slightly less than 2 per cent of all searches, indicating that there is substantial room for growth among the local internet brands.”

“Though India represents more than 15 per cent of the world’s population, it accounts for less than two per cent of global internet searches,” Jack Flanagan has added. “It will be interesting to see if this gap narrows as more people in India gain internet access and ramp up their use of search over time.”

Tips on Building Online Traffic

By Larry McCullough

Okay so you have a brilliant web site. You are a treasure house in the field of your expertise. You have placed your knowledge in your website. You have a great product and now you want to utilize the web media to advertise and launch it. Unfortunately though, after you have launched your website with much fan fare, there does not seem to be enough traffic to it. Not many people are coming to your website and your online business is not paying as much as you thought it would.

Let’s look at some useful tips to ensure building up some online traffic for your website:

Utilize forums to the fullest extent. If you have a Facebook account, if LikedIN excites you, if my space is where you hang out the most, then advertise your website there. This is called social media marketing. Mail your friends, acquaintances, the yahoo groups that you are a part of or the web communities about your website. This will at least ensure first time hits.

Use the internet news forums like Yahoo News or Google news to publish press releases of your website. This is guaranteed to grab the attention of many.

Keywords – there is no way we can stress the importance of keywords any further. For a website to be popular and survive the daily onslaught of latest and new websites, you must have the appropriate keywords in the content of your website. In this era of search engine optimization, the better your keywords are more are the chances of your getting regular traffic.

Although your target is generating traffic for sales and generating revenue, there is no alternative to telling the truth. Honesty, believe it or not, is still the best policy. Tell your buyers and visitors the truth – do not fool them, do not use flowery offers and language to convince them – some day or the other they will see through that. So keep it simple and honest, people will keep visiting your blog because they know that they have reliable and quality information in your website.

Do not sell your product or website as if it is meant only for sale. Use a catchy headline – make your reader think and ponder over the headline – make them interested in the headline of your advertisement.

You may use different marketing tactics to get traffic to your website but the concern is that the traffic should not just be quantity but quality as well. You may have 100 visitors every day, but only 5 may generate actual sale. So you must employ the correct marketing strategy based on your product or content in order to build the traffic flow to your website. If it is a product that you are selling then may be a click-per-banner marketing strategy may come handy. If you are selling content then may be content marketing will generate more quality traffic for your website.

There is no alternative to testing and researching the various traffic sources before deciding on the channel that best suits your needs.

Spread the Word

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This tracker has been compiled from external sources and does not necessarily reflect the views of the company.
Links provided will take you to the full articles appended at the end of the file.