From the desk of Strategic Resources
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Volume: XVI

July, 2008

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Media & Advertising Research Watch

8. India ranks among the top 3 media and entertainment markets – July 22

According to PricewaterhouseCoopers, India’s media and entertainment market is expected to grow 18.5% annually, and is expected to reach $36 billion by 2012. The report also added that rapid economic growth and the freeing of entertainment and media markets will fuel expansion in India, which is expected to be the fastest-growing territory in Asia Pacific during the next five years (2013), making India one of the top three markets for global collaborations in entertainment and media.

Source: Economic Times

AdEx Findings

9. TV advertising of cellular phone services has seen growth of two times during January-May 2008, compared to January-May 2007, whereas the print advertising of cellular services decreased by 25% during January–May 2008, compared to January–May 2007.

Source: Indiantelevision, Exchange4media

10. TV advertising of the soaps category witnessed 19% growth during January-May 2008, compared to January-May 2007 whereas the print advertising, in this market, recorded a 5% drop during January-May 2008, compared to January-May 2007.

Source: Indiantelevision, Exchange4media

11. Print ad volumes of domestic airlines declined by 36% in January-May 2008, compared to the same period in 2007.

Source: Exchange4media

12. TV advertising witnessed 26% growth during the first half of 2008, compared to the same period in 2007.

Source: Indiantelevision

13. Print ad volumes have seen a rise of 5% during the first half of 2008, compared to the same period in 2007. TV Channel promotions in print saw a rise of 29% during the first half of 2008, compared to the same period in 2007. Radio channel promotion grew by 73% during this period.

Source: Exchange4media

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This tracker has been compiled from external sources and does not necessarily reflect the views of the company.
Links provided will take you to the full articles appended at the end of the file.

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Full Articles

8. India among top 3 media, entertainment markets: PWC

Economic Times

July 22, 2008

India continues to be one of the top three markets for global collaborations in entertainment and media, because of a 'relatively friendly foreign investment regime,' an official of PricewaterhouseCoopers (PwC) said.

The country's media and entertainment market is expected to grow 18.5 percent a year to reach $36 billion by 2012, while the Asian industry will likely grow 8.8 per cent a year over the next five years to $508 billion, PwC estimates.

"There is no question that India is within all the companies that I speak to, it is either number one, two or three that they talk to us about India,"

Marcel Fenez, Global Managing Partner, Entertainment & Media Practice with PwC said late on Monday. Other emerging markets set for rapid growth include Saudi Arabia, Indonesia, Vietnam, Turkey and Pakistan, he added. Rapid economic growth and the freeing of entertainment and media markets will fuel expansion in India which we expect will be the fastest-growing territory in Asia Pacific during the next five years, PWC said in a report.

"You do get these big players who will by definition tend to do large deals but you also see a lot of smaller investments and a large number of them that will become increasingly important because those will tend to be emerging media," Fenez said.

Double digit annual growth is projected for every segment except recorded music, professional books and consumer and educational book publishing, according to PwC's Global Entertainment and Media Outlook 2008-2012.

9a. Overview of Cellular Phone Services advertising on TV during January-May 2008

· TV advertising of Cellular Phone Services has seen growth of two times during January - May 2008 compared to January - May 2007.

· Regional Channels accounted for 30 per cent share of overall Cellular Phone Services advertising on TV.

· 'Vodafone Essar Ltd' topped in Cellular Phone Services advertising on TV during January - May 2008.

· 'Virgin Mobile' topped the chart of new Cellular Phone Services advertised on TV during January - May 2008.

Source: Indiantelevision

9b. Cell phone services advertising in print drops 25 pc during Jan-May ’08

· Print Advertising of Cellular Phone Services decreased by 25% during Jan - May'08 compared to Jan - May'07.

· 'Reliance Communication Ltd' was the top advertiser of Cellular Phone Services in Print during Jan - May '08.

· ‘Virgin Mobile' topped the list of new Cellular Phone Service brands advertised in Print during Jan-May'08.

· High share of advertising of Cellular Phone Services in Non Metro Newspapers.

· Maximum usage of ‘Multiple Promotion' and 'Add on Promotion' by the Cellular Phone Service providers during Jan - May '08.

Source: Exchange4media

10a. Overview of Soaps category advertising on TV during January - May 2008

· TV advertising of Soaps* category witnessed 19 per cent growth during January - May 2008 compared to January - May 2007.

· 'Protection- Ayurvedic/Medicated' segments has garnered a high share of 49 per cent of Soaps* category on TV during January - May 2008.

· 'Hindustan Unilever Ltd' leads in advertising of Soaps*on TV in January - May 2008.

· 'Vivel Satin Soft' was number one new brand in Soaps* category on TV during January - May 2008.

· Average Ads/Day of Soaps* on TV increased by 14 per cent during January - May 2008 compared to January - May 2007.

Source: Indiantelevision

10b. Soaps advertising in print dips 5 pc during January-May 2008

· Print advertising of Soaps*category recorded a 5% drop during Jan-May'08 compared to Jan-May'07.

· High share of advertising under 'Protection-Ayurvedic/Medicated' segments of Soaps* in Print during Jan-May'08.

· Maximum advertising share of Soaps* in North zone Publications during Jan-May'08.

· ‘Hindustan Unilever Ltd' leads in Print advertising of Soaps* category during Jan-May'08.

· ‘Venus Toilet Soaps' topped the chart of new Soap* brands advertised in Print during Jan-May'08.

· ‘Contest Promotion' was preferred for advertising of Soaps* category during Jan-May '08.

Source: Exchane4media

11. Domestic airlines advertising in print drop 36 pc in Jan-May 2008

· Print ad volumes of Domestic Airlines declined by 36% in Jan - May '08 compared to the same period in 2007.

· ‘Full Service’ Domestic Airlines had maximum share of overall advertising of Domestic Airlines in Print.

· ‘Kingfisher Airlines Ltd' was the top advertiser under Domestic Airlines sector in Print during Jan - May '08.

· Domestic Airlines did maximum advertising in Metro Newspapers during Jan - May '08.

· Contest Promotional ad campaign was preferred more for advertising of Domestic Airlines in Print during Jan -May '08.

Source: Exchane4media

12. Overview of TV advertising during H1 2008 - Part 1

· TV advertising witnessed 26 per cent growth during the first half of 2008 compared to same period in 2007.

· 'Cellular phone services' was the top category on TV during January - June 2008.

· 'HUL' and 'Reckitt Benckiser (India) Ltd' maintained their respective first and second rank on TV during the first half of 2008 and 2007.

· 'Ganapati Herbal Care Pvt Ltd' topped the chart of exclusive advertisers on TV during H1 2008.

Source: Indiantelevision

13. Print ad volumes up 5 pc during first half of 2008

· Print ad volumes has seen a rise of 5% during H1 '08 compared to H1 '07.

· Non Metro Newspapers had a larger share of overall Print advertising during H1 '08.