| From the desk
of Strategic Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address: 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India. |
| Volume: XVI |  |
July, 2008 |
In these hyper charged times where news comes in as fast as it becomes
outdated, we need a source that can keep track of what matters to us. At
ZenithOptimedia we have created Wavelength to apprise all of us of the happenings
in three areas i.e. 1. Trends in Digital, Retail, OOH, Consumers and
the International Advertising 2. Media & Advertising Research 3. Environment
Also included here are innovations and news that ZenithOptimedia is making
across its network globally, under three sections 1. ZO Zone 2. Fast Forward
3. Touchpoints.
Simply click on any of the sections on our snazzy control panel and you
will have the latest updates at your fingertips. Wavelength will reach you
in the first week of every month so that you have information that leads
to insights.
Drop in a mail at pchandra@zenithoptimediaindia.com with your suggestions
and comments.
ZO Zone
Kya Aap Paanchvi Paas se Tez Hain vs. 10 ka Dum
IPL ratings (CS 15+ Male)
Source: TAM
Period: 1st Jun 2008 – 2nd Aug 2008
Market: HSM
TG: CS 4+
Change In Channel Share
Source: TAM
Period: 1st Jun 2008 – 2nd Aug 2008
9th Mar 2008 – 24th May 2008
Market: HSM
TG: CS 4+
Advertising
Spend Analysis for Refrigerator Category for the Year 2006 & 2007 -
Refrigerators
Monthly Media Expenditure
Source: IMRB & AC Nielson
(Reported Figures)
Refrigerator Category – Brandwise spends
Source: IMRB & AC Nielson
(Reported Figures)
Medium Breakup
Source: IMRB & AC Nielson
(Reported Figures)
Genre Breakup
Source: IMRB & AC Nielson
(Reported Figures)
This tracker has been compiled from external sources and
does not necessarily reflect the views of the company.
Links provided will take you to the full articles appended at the end of
the file.
© 2008 Zenith Optimedia.