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Volume: XV

June, 2008

In these hyper charged times where news comes in as fast as it becomes outdated, we need a source that can keep track of what matters to us. At ZenithOptimedia we have created Wavelength to apprise all of us of the happenings in three areas i.e. 1. Trends in Digital, Retail, OOH, Consumers and the International Advertising 2. Media & Advertising Research 3. Environment

Also included here are innovations and news that ZenithOptimedia is making across its network globally, under three sections 1. ZO Zone 2. Fast Forward 3. Touchpoints.

Simply click on any of the sections on our snazzy control panel and you will have the latest updates at your fingertips. Wavelength will reach you in the first week of every month so that you have information that leads to insights.

Drop in a mail at pchandra@zenithoptimediaindia.com with your suggestions and comments.

 

Media & Advertising Research Watch

 

14. According to the study, "India: The Entertainment & Media Hub," by The Associated Chambers of Commerce and Industry of India (Assocham), the turnover of the television industry will grow by 22% to Rs 519 billion by 2011-2012, from Rs 191 billion in 2008. – May 28

 

Source: Indiantelevision

 

 

 

AdEx Findings

 

 

15. Air Conditioner advertising in print went up by 11% during January-April 2008, compared to the same period in 2007. However, Air Conditioner advertising on TV saw a growth of 49% during January-April 2008, compared to the same period in 2007.

Source: Exchange4media, Indiantelevision

 

 
 

16. While beverage ads in print dipped by 16%, a growth of 40% in TV advertising of the same was witnessed during 2007 compared to 2006.

Source: Exchange4media, Indiantelevision

 

 

17. Print advertising of the education sector rose by 14% during January-May 2008 compared to the same period in 2007. A 48% rise in TV advertising of the education sector was witnessed for the same period.

Source: Exchange4media, Indiantelevision

 

 
 

18. The hair care category witnessed a growth of 4% in print advertising during Q1 2008 compared to Q1 2007.

Source: Exchange4media

 

 
 

19. Print advertising of ice creams saw a rise of 58% during January-April 2008 compared to the same period in 2005, whereas the advertising on TV for ice creams category went up by 15% for the same period.

Source: Exchange4media, Indiantelevision

 

 

20. Summer Cool categories advertising in print dipped by 25% during January-April 2008 compared to January-April 2007. But the sector saw a growth of 27% in TV advertising for the same period.          

Source: Exchange4media, Indiantelevision

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This tracker has been compiled from external sources and does not necessarily reflect the views of the company.
Links provided will take you to the full articles appended at the end of the file.

© 2008 Zenith Optimedia.

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Full Articles

 

14. M&E sector to touch Rs 1000 billion by 2011-12:

Assocham

May 28, 2008

 

The Associated Chambers of Commerce and Industry of India (Assocham) has projected that media and entertainment sector is expected to cross a turnover of Rs 1000 billion by 2011-12 from present level of about Rs 440 billion.

 

The study, "India: The Entertainment & ," was brought out by the Assocham and jointly released by film celebrity Shah Rukh Khan, Assocham president Venugopal N Dhoot and its secretary general DS Rawat. The turnover of the television industry, according to the study, will grow by 22 per cent to Rs 519 billion by 2011-12 from the current size of Rs 191 billion. Subscription revenue is projected to be the key growth driver for the television industry as pay TV homes will increase from 71 million to over 100 million in the next four years.

 

The Chamber has suggested that in order to make India a hub for entertainment and media, it is urgently required that this sector be brought into concurrent list from state list and also holds a view that the government should enact Optic Disc Law in a manner that can encourage exponential growth for film and entertainment industry.

 

Khan and Dhoot have jointly demanded that VAT and be removed on entertainment sector. The study has also pointed out that that it has become necessary to bring in entertainment industry under the concurrent list so that it can also be governed, monitored by central rules as also enjoy certain tax concessions as announced by the central government from time to time. Currently, the entire entertainment and film industry falls under the jurisdiction of state governments. As a result, it has not been able to enjoy the already conferred dejure industry status on entertainment and film industry. Retaining the industry in the state list, certain matters concerning the central government cannot be taken up with the Union ministry, besides the tax concessions.

 

The Chamber has also pointed out that in the Act of 2007, service tax has been made applicable in case of , leasing, letting immovable properties which include theaters, exhibition halls and multiple use building with the result that the central excise departments has issued notices for recovery of service tax from entertainment industry.

 

As the film industry is already burdened with various types of taxes and fee imposed by state governments and local self governments, the central government is persuaded to exempt the transactions between producers and distributors. As regards to (VAT), the Assocham has pointed out that for the film and entertainment industry, the VAT imposed is 12 per cent which is too high. The tax should be waived off as producers are put under heavy burdens. If waiving off of this VAT is not possible, its rate should be brought to 4 per cent.

 

The Chamber has also reiterated that infrastructure status should also be conferred on film and entertainment industry under Section 10 (G) 23 of Income- 1961. Dhoot said that amendment should be made in Cable TV Networks Regulation Act 1995 and state governments be authorized and empowered to grant licenses to the applicants. The enactment of Optic Disc Law as suggested by the Assocham would meaningfully combat video, cable and TV piracy. Such a law has produced encouraging results in the neighboring countries such as Malaysia and Hong Kong.

 

 
 

15a. Air conditioners advertising in print up 11 pc in January-April 2008

·         11% growth in advertising of Air Conditioners in Print during Jan-Apr '08 compared to Jan-Apr '07.

·         ‘LG Electronics India Ltd' was number one advertiser of Air Conditioners in Print during Jan - Apr '08.

·         ‘LG Air Conditioners' topped the list of Air Conditioner brands advertised in Print during Jan - Apr '08.

·         Maximum usage of 'Finance Scheme' and 'Multiple Promotion' for advertising of Air Conditioners in Print during Jan - Apr '08.

 

 

 

15b. Overview of advertising of Air Conditioners on TV in January-April 2008

·         Air Conditioner advertising saw a growth of 49 per cent on TV during January-April 2008 compared to January-April 2007.

·         'Godrej & Boyce Mfg Company Ltd' was number one advertiser of Air Conditioners on TV during January-April 2008.

·         'Godrej Eon Air Conditioners' topped the chart of top brands of Air Conditioners on TV during January-April 2908.

·         Regional Channels had 25 per cent share of overall Air Conditioners advertising share on TV during January-April 2008.

·         45 per cent rise in average number of Air Conditioner ads advertised per day on TV during January-April 2008 compared to January-April 2007.

 

 

 

16a. Beverage ads in print dipped by 16 pc in 2007

·         Print ad volumes of Beverage Industry have dipped by 16% during 2007 compared to 2006..

·         ‘Tea’ leads in Print advertising of Beverage Industry during 2007.

·         ‘Brooke Bond Lipton India Ltd' topped the advertisers list of Beverage Industry in Print during 2007.

·         ‘Minute Maid Pulpy Orange' was number one brand among the new beverage launches in Print during 2007.

·          Beverage brands were advertised more in Non Metro Newspapers during 2007.

·          ‘Greendale Tez Tea' had used maximum innovative ad layout in Print 2007.

 

 

 

16b. Snapshot of advertising by Beverage Industry on TV during 2007

·         40 per cent growth in TV advertising of Beverage Industry during 2007 compared to previous year.

·         Aerated Soft Drinks' lead among all the segments of Beverage Industry on TV during 2007.

·         More than 50 per cent share of Beverages advertising on National channels during 2007.

·         'Coca Cola India Ltd' and 'Pepsi Co' were the top two advertisers of Beverage Industry on TV during 2007.

·         'Minute Maid Pulpy Orange' topped the chart of new beverage brands launched on TV during 2007.

·         'Aamir Khan' topped the Celebrity endorsement chart of Beverages on TV during 2007.

 

 

 

17a. Print advertising of education sector up 14 pc during Jan-May '08

·         14% rise in Print advertising of Education sector during Jan - May '08 compared to same period in 2007.

·         ‘Educational Institutions' garnered a high share of 67% in Print during Jan - May '08.

·          Tamil Nadu leads in advertising of Education sector in Print during Jan - May '08.

·         ‘Planman Consultant India Pvt Ltd' was the number one advertiser of Education sector in Print during Jan – May '08.

 

 

 

17b. Overview of Education sector on TV during January – May 2008

·         48 per cent rise in advertising of Education sector on TV during January - May 2008 compared to same period in year 2007.

·         'Educational Institutions' contributed for half of the overall advertising share of Education sector on TV during January - May 2008.

·         'Sadhna Academy for Media Studies' was the top advertiser under Education sector on TV during

·          January - May 2008.

·          High advertising share of Education sector on Regional Channels during January - May 2008.

 

 

 

18. Hair care ads in print jump 48 pc in first quarter of 2008

·         Hair Care category witnessed 48% growth in Print advertising during Q1'08 compared to Q1'07.

·          Hair Care brands advertised more in West zone Publications during Q1'08.

·         ‘Shampoos' lead among all the segments of Hair Care category in Print during Q1'08.

·         ‘Ban Labs Ltd' topped the advertisers list of Hair Care category in Print during Q1'08.

·         ‘Ratan Satritha Plus ' topped the chart of new launches under Hair Care category in Print during Q1'08.

 

 

 

19a. Ice creams advertising on print up by 58 pc in Jan-Apr 2008

·         58% rise in advertising of Ice Creams in Print during Jan-Apr '08 compared to Jan-Apr '05.

·         ‘Vadilal Enterprise Ltd' leads with 52% share of overall Ice Cream advertising in Print during Jan-Apr '08.

·         ‘Vadilal Ice Cream' was the number one brand in Print with advertising share of 47% during Jan-Apr '08.

·         High share of Ice Cream advertising in Non Metro Newspapers during Jan-Apr '08.

·         Maximum usage of 'Combination Promotion' for advertising of Ice Cream brands in Print during Jan-Apr '08.

 

 

  

19b. Snapshot of advertising by Ice Cream category in January-April 2008

·        Ice Creams advertising on TV up by 15 per cent during January- April 2008 compared to January-April 2007.

·        'Hindustan Unilever Ltd' rules in advertising of Ice Cream brands on TV during January-April 2008.

·         'Kwality Walls Almond Praline' and 'Kwality Walls Paddle Pop' were the top two Ice Creams brands of HUL on TV during January-April 2008.

·         45 per cent rise in average number of Ice Cream ads advertised per day on TV during January-April 2008 compared to January-April 2007.

 

 

 

20a. Summer cool categories in print advertising dip 25 pc during Jan-Apr ’08

·         Summer Cool categories advertising dipped by 25% during Jan-Apr '08 compared to Jan-Apr '07.

·         'Air Conditioners' accounted for 40% share of overall advertising of Summer Cool categories in Print during Jan-Apr'08.

·         ‘LG Electronics India Ltd' topped the Summer Cool advertisers chart in Print during Jan-Apr '08.

·         ‘Samsung Bio Sleep' and 'Onida SM 12 SLH Slim AC' were the top 2 new Summer

·          Cool brands advertised in Print during Jan-Apr '08.

·        Advertising of Summer Cool brands skewed towards Non Metro Newspapers during Jan-Apr '08.

·        ‘Contest Promotion' was preferred more for advertising of Summer Cool brands in Print during Jan-Apr '08.

 

 

 

20b. Overview of advertising by Summer Cool categories on TV in Jan-Apr '08

·         Summer Cool categories saw a growth of 27 per cent on TV during January - April 2008 compared to January - April 2007.

·         'Aerated Soft Drinks' lead among all the Summer Cool categories advertised on TV during January - April 2008.

·        'Coca Cola India Ltd' was the number one advertisers under Summer Cool categories advertised on TV during January - April 2008.

·         'Samsung Bio Sleep' was the top new Summer Cool brand on TV during January - April 2008.

·        'Pepsi Mycan' topped the chart of Summer Cool brands endorsed by the Celebrities on TV during January - April 2008.
 

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