From the desk of Strategic Resources
For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address: 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.

Volume: XV

June, 2008

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ZO Zone

IPL and its effect on GEC

IPL ratings (CS 15+ Male)

Change In Channel Share During IPL & Pre IPL

Source: TAM

Period: (Pre IPL) 3rd Mar 2008 – 17th April 2008
(During IPL) 18th Apr 2008 – 1st Jun 2008
Market: All India
TG: CS 15 + M/F

Effect of IPL on 2 major GEC Channels Across Various Target Audiences

Source: TAM

Period: (Pre IPL) 3rd Mar 2008 – 17th April 2008
(During IPL) 18th Apr 2008 – 1st Jun 2008
Market: All India
TG: CS 15 + M/F

Advertising Spend Analysis for Mutual Funds Category for the Year 2006 & 2007

Mutual Funds Category – Monthly Media Expenditure

Source: IMRB & AC Nielson
(Reported Figures)

Mutual Funds Category – Brandwise spends

Source: IMRB & AC Nielson
(Reported Figures)

Medium Breakup

Source: IMRB & AC Nielson
(Reported Figures)

Genre Breakup

Source: IMRB & AC Nielson
(Reported Figures)

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This tracker has been compiled from external sources and does not necessarily reflect the views of the company.
Links provided will take you to the full articles appended at the end of the file.