| From the desk
of Strategic Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address: 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India. |
| Volume: VIII |  |
November, 2007 |
In these hyper charged times where news comes in as fast as it becomes
outdated, we need a source that can keep track of what matters to us. At
ZenithOptimedia we have created Wavelength to apprise all of us of the happenings
in three areas i.e. 1. Trends in Digital, Retail, OOH, BRIC, Consumers and
the International Advertising 2. Media & Advertising Research 3. Environment
Also included here are innovations and news that ZenithOptimedia is making
across its network globally, under three sections 1. ZO Zone 2. Fast Forward
3. Touchpoints.
Simply click on any of the sections on our snazzy control panel and you
will have the latest updates at your fingertips. Wavelength will reach you
in the first week of every month so that you have information that leads
to insights.
Drop in a mail at pchandra@zenithoptimediaindia.com with your suggestions
and comments.
Environment Watch: Advertising & Media
Television
37. Pay-TV ads to reach $1.8 billion in 2010 – Oct 02
According to a study by the Cable & Satellite Broadcasting Association of Asia (CASBAA), India is set to become the largest pay-TV advertising market, with total ad spends on pay-TV channels reaching $1.8 billion (Rs7,146 crore) by 2010. However, according to the experts, broadcasters will not benefit from this because the number of such channels would significantly increase. The growth will result from the emergence of several new distribution platforms such as direct-to-home (DTH), conditional access system (CAS) and Internet Protocol television (IPTV). By 2010, India will have over 77 million pay-TV subscribers, up from 46 million in 2006.
Source: Mint
38. Government to advertise more in small and regional newspapers – Oct 03
The government has revised the Directorate of Audio and Visual Publicity (DAVP) policy to encourage small and medium newspapers, and regional language newspapers. It is planning to move more of its advertisements to papers with smaller circulation to increase their revenues. These papers will now see a 50% increase in government advertisements, whereas large mainstream papers, which have so far been receiving 60% of the government’s spend on advertisement, will lose a sixth of that revenue to medium and small papers.
Source:
Hindu Business Line
39. Images Group set to launch ‘GO’ magazine for young professionals in India – Sep 26
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On September 26, 2007,
Images Group announced the launch of its second international title ‘GO’ in
India. Targeted at young professionals, GO is scheduled to hit the market in
October, 2007. GO is being brought to India through a licensing arrangement
with Chris Fodor, the magazine’s founder. Sporting a tagline ‘Management
Made Simple’, GO brings forth insights, case studies and learning’s from the
world of marketing, finance, operations and general management. GO promises
to foster career development as well by improving the readers’ knowledge of
recent business and management developments and enriching their skill set.
Source:
Exchange4media
Radio
40. TAM Media set to roll out its global diary method of radio audience measurement (RAM) – Oct 06
TAM Media Research Pvt. Ltd, a joint venture between ACNielsen and Kantar Media Research/IMRB International, is expanding from monitoring television viewership to radio audience research. The firm has conducted the Radio Establishment Study across Mumbai, New Delhi and Bangalore, involving 3,000 individuals from each city to determine the audience profile in these metros. TAM Media will be rolling out its global diary method of radio audience measurement from October 2007. It has also announced that, by the end of 2008, it will bring in Nielsen Media’s electronic meters for radio audience measurement. The electronic meters for radio audience measurement are already undergoing test runs in markets such as Australia.
Source:
Mint
41. AROI forms advisory committee to create a self-regulatory content code – Oct 01
On October 1, 2007, the Association of Radio Operators of India (AROI) announced the formation of an advisory committee to create a self-regulatory content code for private FM broadcasting. AROI’s draft guidelines for the self-regulatory content code represent the collective interests of radio broadcasters in India. While formulating the report on the content code to the central government, the guidelines are to be presented to the committee instituted by the Ministry of Information & Broadcasting (I&B).
Source: India Radio
Bulletin
Others
42. Railways in talks for launching perfumed tickets – Oct 12
The Ministry of Railways, Government of India, is considering dispensing perfumed tickets. It has proposed to initially introduce this initiative for monthly tickets, followed by other categories. In addition, earlier this year the Railways have also introduced policies for advertising on tickets and reservation charts to augment its revenue.
Source: Indian Business
Insight
43. Out-of-home (OOH) companies unite under Indian Outdoor Advertising Association (IOAA) – Sep 29
Out-of-home (OOH) companies have come together under a single roof to form the Indian Outdoor Advertising Association (IOAA). Selvel Advertising, Jagran Engage, Times Innovative Media Ltd, Clear Channel, Prakash Arts and Laqshya Media are the founding members of the industry body. IOAA has been registered as a ‘not-for-profit’ company. The objectives of the body include lobbying with the local government to create a uniform regulation to safeguard the interests of its constituents; playing a consultative role to prevent adhoc decisions taken by local or state government bodies; acting as a facilitator between local government bodies and the outdoor industry; and creating a friendly environment to solve various issues and hindrances.
Source: Exchange4media
This tracker has been compiled from external sources and
does not necessarily reflect the views of the company.
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