| From the desk
of Strategic Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address: 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India. |
| Volume: VI |  |
September, 2007 |
In these hyper charged times where news comes in as fast as it becomes
outdated, we need a source that can keep track of what matters to us. At
ZenithOptimedia we have created Wavelength to apprise all of us of the happenings
in three areas i.e. 1. Trends in Digital, Retail, OOH, BRIC, Consumers and
the International Advertising 2. Media & Advertising Research 3. Environment
Also included here are innovations and news that ZenithOptimedia is making
across its network globally, under three sections 1. ZO Zone 2. Fast Forward
3. Touchpoints.
Simply click on any of the sections on our snazzy control panel and you
will have the latest updates at your fingertips. Wavelength will reach you
in the first week of every month so that you have information that leads
to insights.
Drop in a mail at pchandra@zenithoptimediaindia.com with your suggestions
and comments.
Media & Advertising Research Watch
28. Advertising By Telecom Industry On TV In H1 2007 – Aug 21
Telecom sector registers 61% increase in ad volumes in H1 2007
According to ADEx India, the telecom sector registered a 61% increase in ad volumes in H1’07 compared to those in H1’06. Telecom service providers held the maximum share of 62% of total ad volumes. Under telecom equipment, 42 new brands were introduced on TV in H1 2007, whereas telecom service providers accounted for 23 new service additions. Tata Teleservices had the maximum share of celebrity endorsements.
Source:
Indiantelevision.com
29. Advertising By Food & Beverages Industry In Print In H1 2007 – Aug 20
Print advertising by F&B industry declines by 8% in H1’07
According to AdEx India, print advertising by the F&B industry witnessed a decline of 8% in H1’07 over that in H1’06, with beverages garnering a maximum share of 33%. General Interest newspapers witnesses significant advertising, whereas women’s magazines accounted for 50% of the advertising share among all magazines. Contests were the primary mode of sales promotions by players in the F&B sector.
Source:
Exchange4media
30. Advertising By Food And Beverages Industry On TV In H1 2007 – Aug 14
AdEx India analysis on TV advertising by food and beverage industry during H1’07
According to AdEx India analysis, the food and beverage industry contributed to 15% of the overall TV advertising in H1'07. Within the food and beverage segment, beverages accounted for 37% of the advertising share, followed by ready-to-market products with 20% of the advertising share. The food and beverage industry saw a 42% growth in ad volumes in H1'07 over those in H1'06. The maximum ads were shown on regional General Entertainment Channels (GEC).
Source:
Indiantelevision.com
31. Social Advertisements Show A 17 Pc Dip In Ad Volumes In Print During H1’07 – Aug 10
AdEx India analysis on social advertisements in print during H1’07
According to AdEx analysis, there was a 17% dip in ad volumes of social advertisements in print in H1’07 over those in H1’06. The ratio of advertising by government and non-government agencies is 92:8. Central and state governments contributed 40% to social advertisements.
Source:
Exchange4media
32. Snapshot On Social Advertisements On TV In H1 2007 – Aug 07
Volume growth in social advertisements on television
According to AdEx India analysis, the volumes of social advertisements on TV grew by 10% in H1’07 over those in H1’06. In H1’07, the ratio of advertising by government and non-government organisations was 83:17. GECs were preferred to other channels for social advertising by both government and non-government organisations. 'Health Awareness' advertisements were prominent among social advertisements and the maximum social advertisements were endorsed by actor Amitabh Bachchan.
Source:
Indiantelevision.com
33. Advertising By Real Estate Firms On Print In H1 2007 – Aug 03
Reduction in print advertising by real estate firms
According to AdEx India analysis, print advertising by real estate firms fell by 5% in H1'07 compared to that in H1'06. Among supplements, 61% of advertising was accounted for by real estate-based supplements. During H1’07, the ratio of advertising by national players to that by local players was 70:30.
Source:
Exchange4media
34. Advertising By Real Estate Firms On TV In H1 2007– Jul 31
Growth in television advertising by real estate firms
According to AdEx India analysis, TV advertising by real estate firms grew by 43% in H1’07 compared to that in H1’06. Regional news channels accounted for the maximum advertising by real estate players. The ratio of advertising by national to that by local players was 34:36 during H1’07.
Source:
Indiantelevision.com
35. Aural Beauty – Aug 13
Top advertisers on radio during June 2007
According to the AdEx data for June 2007, , Cellular Phone Services (357,000 seconds) ranked first in the top 10 categories list, followed by Properties/Real Estates (316,000 seconds), and Internet/SMS services (30,000 seconds). In the top 10 advertisers list, Reliance Communications Ltd. (216,000 seconds) made it to the top with Coca Cola India Ltd. (134,000 seconds) and Zapak Digital Entertainment Ltd (130,000seconds) at the second and third positions, respectively. In the top 10 brands list, the top position was acquired by Reliance Mobile (216,000 seconds), followed by www.zapak.com (130,000 seconds) and Ponds White Beauty Skin Light (95,000 seconds).
Source:
India
Radio Bulletin
This tracker has been compiled from external sources and
does not necessarily reflect the views of the company.
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