Best Use of Sponsorship Optimedia Australia for 20th Century Fox
Best Use of Sponsorship
ZenithOptimedia International
for HP
M&M Awards 2004
Campaign Media Awards 2004
M&M Awards 2005
ZenithOptimedia International awarded Media Agency of the Year for the second year running, winning 5 category awards with ‘highly commended’ entries in a further 4 categories (2 of which had no winner awarded)
Category Winners
Campaign of the Year – Winner – HP ‘HP Brand’
Best IT/Telecoms Campaign – Winner – HP ‘HP Brand’
Best Contribution to an International Campaign by a Media Owner – Winner – HP ‘Virtual History’
Best Use of Branded Content – Winner – HP, Discovery ‘Virtual History’
Best Use of Creative Media – Winner – Puma ‘New Stuff’
Category Highly Commendeds (no overall winner)
Best Travel & Leisure Campaign – Highly Commended – British Airways and Visit London ‘Destination London’
Best Print Campaign – Highly Commended – Puma ‘New Stuff’
Category Highly Commendeds (runner-up to overall winner)
Best Launch Campaign – Highly Commended – Puma ‘New Stuff’
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