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| From the desk of Strategic Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address effective April 15, 2007 : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India. |
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| Volume: 1A | INFORMATION FOR INSIGHTS | April 09, 2007 |

| CLICK ON ANY OF THE ABOVE |
01. Share Prices Graph

02.Sales and Market Share
Greeting card face competition from short message services and picture messages
According to greeting card dealers, “These days younger generation prefers short message services
(SMS) and picture messages on mobile phones to wish their near and dear during the festive
season.” According to a senior official with Higginbothams, a leading bookstore chain, "The sale of
cards has come down at least by 20% in 2006. There are some of the youngsters also who want mobile operators to reduce call rates during festive season.”
Source: The Press Trust of India Limited
03. Trends, Marketing Initiative and Others
Greeting card face competition from short message services and picture messages
According to greeting card dealers, “These days younger generation prefers short message services
(SMS) and picture messages on mobile phones to wish their near and dear during the festive
season.” According to a senior official with Higginbothams, a leading bookstore chain, "The sale of
cards has come down at least by 20% in 2006. There are some of the youngsters also who want mobile operators to reduce call rates during festive season.”
Source: The Press Trust of India Limited
04. Product Launches
Greeting card face competition from short message services and picture messages
According to greeting card dealers, “These days younger generation prefers short message services
(SMS) and picture messages on mobile phones to wish their near and dear during the festive
season.” According to a senior official with Higginbothams, a leading bookstore chain, "The sale of
cards has come down at least by 20% in 2006. There are some of the youngsters also who want mobile operators to reduce call rates during festive season.”
Source: The Press Trust of India Limited
05. Campaign
Greeting card face competition from short message services and picture messages
According to greeting card dealers, “These days younger generation prefers short message services
(SMS) and picture messages on mobile phones to wish their near and dear during the festive
season.” According to a senior official with Higginbothams, a leading bookstore chain, "The sale of
cards has come down at least by 20% in 2006. There are some of the youngsters also who want mobile operators to reduce call rates during festive season.”
Source: The Press Trust of India Limited
01. Youth Prefer SMS to Greeting Cards – January 16
Greeting card face competition from short message services and picture messages
According to greeting card dealers, “These days younger generation prefers short message services
(SMS) and picture messages on mobile phones to wish their near and dear during the festive
season.” According to a senior official with Higginbothams, a leading bookstore chain, "The sale of
cards has come down at least by 20% in 2006. There are some of the youngsters also who want mobile operators to reduce call rates during festive season.”
Source: The Press Trust of India Limited
02. NRI Youth who Fits Kalam’s Vision – January 13
20% increase in 15-24 age group population
According to industry analysts, in India, the population in the 15 to 24 age group has increased from 175 million in 1995 to 210 million in 2005. In 2020, the average Indian will be only 29 years old compared with 37 in China and US; 45 in West Europe; and 48 in Japan.”
Source: The Statesman
03. Young India High on Liquor Consumption – January 8
Alcohol consumption is high among young population
Consumption of beer increased by 51% from 70 million cases in 2002 to 105 million cases in 2006, while that of Indian made foreign liquor (IMFL) grew 53% to 115 million cases. According to a report by SSKI Research, alcohol consumption begins at age 16 to 18 in India and peaks at 30 to 35. India's 18 to 35 year age group is currently 247 million strong and growing at 3.4% per annum.
Source: The Times of India
01. Youth Prefer SMS to Greeting Cards – January 16
Greeting card face competition from short message services and picture messages
According to greeting card dealers, “These days younger generation prefers short message services
(SMS) and picture messages on mobile phones to wish their near and dear during the festive
season.” According to a senior official with Higginbothams, a leading bookstore chain, "The sale of
cards has come down at least by 20% in 2006. There are some of the youngsters also who want mobile operators to reduce call rates during festive season.”
Source: The Press Trust of India Limited
02. NRI Youth who Fits Kalam’s Vision – January 13
20% increase in 15-24 age group population
According to industry analysts, in India, the population in the 15 to 24 age group has increased from 175 million in 1995 to 210 million in 2005. In 2020, the average Indian will be only 29 years old compared with 37 in China and US; 45 in West Europe; and 48 in Japan.”
Source: The Statesman
03. Young India High on Liquor Consumption – January 8
Alcohol consumption is high among young population
Consumption of beer increased by 51% from 70 million cases in 2002 to 105 million cases in 2006, while that of Indian made foreign liquor (IMFL) grew 53% to 115 million cases. According to a report by SSKI Research, alcohol consumption begins at age 16 to 18 in India and peaks at 30 to 35. India's 18 to 35 year age group is currently 247 million strong and growing at 3.4% per annum.
Source: The Times of India
01. Youth Prefer SMS to Greeting Cards – January 16
Greeting card face competition from short message services and picture messages
According to greeting card dealers, “These days younger generation prefers short message services
(SMS) and picture messages on mobile phones to wish their near and dear during the festive
season.” According to a senior official with Higginbothams, a leading bookstore chain, "The sale of
cards has come down at least by 20% in 2006. There are some of the youngsters also who want mobile operators to reduce call rates during festive season.”
Source: The Press Trust of India Limited
02. NRI Youth who Fits Kalam’s Vision – January 13
20% increase in 15-24 age group population
According to industry analysts, in India, the population in the 15 to 24 age group has increased from 175 million in 1995 to 210 million in 2005. In 2020, the average Indian will be only 29 years old compared with 37 in China and US; 45 in West Europe; and 48 in Japan.”
Source: The Statesman
03. Young India High on Liquor Consumption – January 8
Alcohol consumption is high among young population
Consumption of beer increased by 51% from 70 million cases in 2002 to 105 million cases in 2006, while that of Indian made foreign liquor (IMFL) grew 53% to 115 million cases. According to a report by SSKI Research, alcohol consumption begins at age 16 to 18 in India and peaks at 30 to 35. India's 18 to 35 year age group is currently 247 million strong and growing at 3.4% per annum.
Source: The Times of India
01. Youth Prefer SMS to Greeting Cards – January 16
Greeting card face competition from short message services and picture messages
According to greeting card dealers, “These days younger generation prefers short message services
(SMS) and picture messages on mobile phones to wish their near and dear during the festive
season.” According to a senior official with Higginbothams, a leading bookstore chain, "The sale of
cards has come down at least by 20% in 2006. There are some of the youngsters also who want mobile operators to reduce call rates during festive season.”
Source: The Press Trust of India Limited
02. NRI Youth who Fits Kalam’s Vision – January 13
20% increase in 15-24 age group population
According to industry analysts, in India, the population in the 15 to 24 age group has increased from 175 million in 1995 to 210 million in 2005. In 2020, the average Indian will be only 29 years old compared with 37 in China and US; 45 in West Europe; and 48 in Japan.”
Source: The Statesman
03. Young India High on Liquor Consumption – January 8
Alcohol consumption is high among young population
Consumption of beer increased by 51% from 70 million cases in 2002 to 105 million cases in 2006, while that of Indian made foreign liquor (IMFL) grew 53% to 115 million cases. According to a report by SSKI Research, alcohol consumption begins at age 16 to 18 in India and peaks at 30 to 35. India's 18 to 35 year age group is currently 247 million strong and growing at 3.4% per annum.
Source: The Times of India
01. Youth Prefer SMS to Greeting Cards – January 16
Greeting card face competition from short message services and picture messages
According to greeting card dealers, “These days younger generation prefers short message services
(SMS) and picture messages on mobile phones to wish their near and dear during the festive
season.” According to a senior official with Higginbothams, a leading bookstore chain, "The sale of
cards has come down at least by 20% in 2006. There are some of the youngsters also who want mobile operators to reduce call rates during festive season.”
Source: The Press Trust of India Limited
02. NRI Youth who Fits Kalam’s Vision – January 13
20% increase in 15-24 age group population
According to industry analysts, in India, the population in the 15 to 24 age group has increased from 175 million in 1995 to 210 million in 2005. In 2020, the average Indian will be only 29 years old compared with 37 in China and US; 45 in West Europe; and 48 in Japan.”
Source: The Statesman
03. Young India High on Liquor Consumption – January 8
Alcohol consumption is high among young population
Consumption of beer increased by 51% from 70 million cases in 2002 to 105 million cases in 2006, while that of Indian made foreign liquor (IMFL) grew 53% to 115 million cases. According to a report by SSKI Research, alcohol consumption begins at age 16 to 18 in India and peaks at 30 to 35. India's 18 to 35 year age group is currently 247 million strong and growing at 3.4% per annum.
Source: The Times of India
01. Youth Prefer SMS to Greeting Cards – January 16
Greeting card face competition from short message services and picture messages
According to greeting card dealers, “These days younger generation prefers short message services
(SMS) and picture messages on mobile phones to wish their near and dear during the festive
season.” According to a senior official with Higginbothams, a leading bookstore chain, "The sale of
cards has come down at least by 20% in 2006. There are some of the youngsters also who want mobile operators to reduce call rates during festive season.”
Source: The Press Trust of India Limited
02. NRI Youth who Fits Kalam’s Vision – January 13
20% increase in 15-24 age group population
According to industry analysts, in India, the population in the 15 to 24 age group has increased from 175 million in 1995 to 210 million in 2005. In 2020, the average Indian will be only 29 years old compared with 37 in China and US; 45 in West Europe; and 48 in Japan.”
Source: The Statesman
03. Young India High on Liquor Consumption – January 8
Alcohol consumption is high among young population
Consumption of beer increased by 51% from 70 million cases in 2002 to 105 million cases in 2006, while that of Indian made foreign liquor (IMFL) grew 53% to 115 million cases. According to a report by SSKI Research, alcohol consumption begins at age 16 to 18 in India and peaks at 30 to 35. India's 18 to 35 year age group is currently 247 million strong and growing at 3.4% per annum.
Source: The Times of India
01. Youth Prefer SMS to Greeting Cards – January 16
Greeting card face competition from short message services and picture messages
According to greeting card dealers, “These days younger generation prefers short message services
(SMS) and picture messages on mobile phones to wish their near and dear during the festive
season.” According to a senior official with Higginbothams, a leading bookstore chain, "The sale of
cards has come down at least by 20% in 2006. There are some of the youngsters also who want mobile operators to reduce call rates during festive season.”
Source: The Press Trust of India Limited
02. NRI Youth who Fits Kalam’s Vision – January 13
20% increase in 15-24 age group population
According to industry analysts, in India, the population in the 15 to 24 age group has increased from 175 million in 1995 to 210 million in 2005. In 2020, the average Indian will be only 29 years old compared with 37 in China and US; 45 in West Europe; and 48 in Japan.”
Source: The Statesman
03. Young India High on Liquor Consumption – January 8
Alcohol consumption is high among young population
Consumption of beer increased by 51% from 70 million cases in 2002 to 105 million cases in 2006, while that of Indian made foreign liquor (IMFL) grew 53% to 115 million cases. According to a report by SSKI Research, alcohol consumption begins at age 16 to 18 in India and peaks at 30 to 35. India's 18 to 35 year age group is currently 247 million strong and growing at 3.4% per annum.
Source: The Times of India
01. Youth Prefer SMS to Greeting Cards – January 16
Greeting card face competition from short message services and picture messages
According to greeting card dealers, “These days younger generation prefers short message services
(SMS) and picture messages on mobile phones to wish their near and dear during the festive
season.” According to a senior official with Higginbothams, a leading bookstore chain, "The sale of
cards has come down at least by 20% in 2006. There are some of the youngsters also who want mobile operators to reduce call rates during festive season.”
Source: The Press Trust of India Limited
02. NRI Youth who Fits Kalam’s Vision – January 13
20% increase in 15-24 age group population
According to industry analysts, in India, the population in the 15 to 24 age group has increased from 175 million in 1995 to 210 million in 2005. In 2020, the average Indian will be only 29 years old compared with 37 in China and US; 45 in West Europe; and 48 in Japan.”
Source: The Statesman
03. Young India High on Liquor Consumption – January 8
Alcohol consumption is high among young population
Consumption of beer increased by 51% from 70 million cases in 2002 to 105 million cases in 2006, while that of Indian made foreign liquor (IMFL) grew 53% to 115 million cases. According to a report by SSKI Research, alcohol consumption begins at age 16 to 18 in India and peaks at 30 to 35. India's 18 to 35 year age group is currently 247 million strong and growing at 3.4% per annum.
Source: The Times of India
01. Youth Prefer SMS to Greeting Cards – January 16
Greeting card face competition from short message services and picture messages
According to greeting card dealers, “These days younger generation prefers short message services
(SMS) and picture messages on mobile phones to wish their near and dear during the festive
season.” According to a senior official with Higginbothams, a leading bookstore chain, "The sale of
cards has come down at least by 20% in 2006. There are some of the youngsters also who want mobile operators to reduce call rates during festive season.”
Source: The Press Trust of India Limited
02. NRI Youth who Fits Kalam’s Vision – January 13
20% increase in 15-24 age group population
According to industry analysts, in India, the population in the 15 to 24 age group has increased from 175 million in 1995 to 210 million in 2005. In 2020, the average Indian will be only 29 years old compared with 37 in China and US; 45 in West Europe; and 48 in Japan.”
Source: The Statesman
03. Young India High on Liquor Consumption – January 8
Alcohol consumption is high among young population
Consumption of beer increased by 51% from 70 million cases in 2002 to 105 million cases in 2006, while that of Indian made foreign liquor (IMFL) grew 53% to 115 million cases. According to a report by SSKI Research, alcohol consumption begins at age 16 to 18 in India and peaks at 30 to 35. India's 18 to 35 year age group is currently 247 million strong and growing at 3.4% per annum.
Source: The Times of India
01. Youth Prefer SMS to Greeting Cards – January 16
Greeting card face competition from short message services and picture messages
According to greeting card dealers, “These days younger generation prefers short message services
(SMS) and picture messages on mobile phones to wish their near and dear during the festive
season.” According to a senior official with Higginbothams, a leading bookstore chain, "The sale of
cards has come down at least by 20% in 2006. There are some of the youngsters also who want mobile operators to reduce call rates during festive season.”
Source: The Press Trust of India Limited
02. NRI Youth who Fits Kalam’s Vision – January 13
20% increase in 15-24 age group population
According to industry analysts, in India, the population in the 15 to 24 age group has increased from 175 million in 1995 to 210 million in 2005. In 2020, the average Indian will be only 29 years old compared with 37 in China and US; 45 in West Europe; and 48 in Japan.”
Source: The Statesman
03. Young India High on Liquor Consumption – January 8
Alcohol consumption is high among young population
Consumption of beer increased by 51% from 70 million cases in 2002 to 105 million cases in 2006, while that of Indian made foreign liquor (IMFL) grew 53% to 115 million cases. According to a report by SSKI Research, alcohol consumption begins at age 16 to 18 in India and peaks at 30 to 35. India's 18 to 35 year age group is currently 247 million strong and growing at 3.4% per annum.
Source: The Times of India
01. Youth Prefer SMS to Greeting Cards – January 16
Greeting card face competition from short message services and picture messages
According to greeting card dealers, “These days younger generation prefers short message services
(SMS) and picture messages on mobile phones to wish their near and dear during the festive
season.” According to a senior official with Higginbothams, a leading bookstore chain, "The sale of
cards has come down at least by 20% in 2006. There are some of the youngsters also who want mobile operators to reduce call rates during festive season.”
Source: The Press Trust of India Limited
02. NRI Youth who Fits Kalam’s Vision – January 13
20% increase in 15-24 age group population
According to industry analysts, in India, the population in the 15 to 24 age group has increased from 175 million in 1995 to 210 million in 2005. In 2020, the average Indian will be only 29 years old compared with 37 in China and US; 45 in West Europe; and 48 in Japan.”
Source: The Statesman
03. Young India High on Liquor Consumption – January 8
Alcohol consumption is high among young population
Consumption of beer increased by 51% from 70 million cases in 2002 to 105 million cases in 2006, while that of Indian made foreign liquor (IMFL) grew 53% to 115 million cases. According to a report by SSKI Research, alcohol consumption begins at age 16 to 18 in India and peaks at 30 to 35. India's 18 to 35 year age group is currently 247 million strong and growing at 3.4% per annum.
Source: The Times of India
01. Youth Prefer SMS to Greeting Cards – January 16
Greeting card face competition from short message services and picture messages
According to greeting card dealers, “These days younger generation prefers short message services
(SMS) and picture messages on mobile phones to wish their near and dear during the festive
season.” According to a senior official with Higginbothams, a leading bookstore chain, "The sale of
cards has come down at least by 20% in 2006. There are some of the youngsters also who want mobile operators to reduce call rates during festive season.”
Source: The Press Trust of India Limited
02. NRI Youth who Fits Kalam’s Vision – January 13
20% increase in 15-24 age group population
According to industry analysts, in India, the population in the 15 to 24 age group has increased from 175 million in 1995 to 210 million in 2005. In 2020, the average Indian will be only 29 years old compared with 37 in China and US; 45 in West Europe; and 48 in Japan.”
Source: The Statesman
03. Young India High on Liquor Consumption – January 8
Alcohol consumption is high among young population
Consumption of beer increased by 51% from 70 million cases in 2002 to 105 million cases in 2006, while that of Indian made foreign liquor (IMFL) grew 53% to 115 million cases. According to a report by SSKI Research, alcohol consumption begins at age 16 to 18 in India and peaks at 30 to 35. India's 18 to 35 year age group is currently 247 million strong and growing at 3.4% per annum.
Source: The Times of India
01. Youth Prefer SMS to Greeting Cards – January 16
Greeting card face competition from short message services and picture messages
According to greeting card dealers, “These days younger generation prefers short message services
(SMS) and picture messages on mobile phones to wish their near and dear during the festive
season.” According to a senior official with Higginbothams, a leading bookstore chain, "The sale of
cards has come down at least by 20% in 2006. There are some of the youngsters also who want mobile operators to reduce call rates during festive season.”
Source: The Press Trust of India Limited
02. NRI Youth who Fits Kalam’s Vision – January 13
20% increase in 15-24 age group population
According to industry analysts, in India, the population in the 15 to 24 age group has increased from 175 million in 1995 to 210 million in 2005. In 2020, the average Indian will be only 29 years old compared with 37 in China and US; 45 in West Europe; and 48 in Japan.”
Source: The Statesman
03. Young India High on Liquor Consumption – January 8
Alcohol consumption is high among young population
Consumption of beer increased by 51% from 70 million cases in 2002 to 105 million cases in 2006, while that of Indian made foreign liquor (IMFL) grew 53% to 115 million cases. According to a report by SSKI Research, alcohol consumption begins at age 16 to 18 in India and peaks at 30 to 35. India's 18 to 35 year age group is currently 247 million strong and growing at 3.4% per annum.
Source: The Times of India
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