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| From the desk of Strategic
Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India. | |
| Volume: XVII |
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August, 2008 |
| CLICK ON ANY OF THE ABOVE |
Ringside is a report that provides an overview of happenings in
categories of Airlines, Alcohol, Cars, Computers, Consumer Durables, Financial
Services, Food and Beverages, Hotels, Real Estate, Retail, Telecom Service
Providers, Two-wheelers, Skin Care and Athletic Shoes.
Each of these will
have sections on 1. Sales and market share 2. Trends 3. Launches 4. Advertising
campaigns
Navigation is easy. Simply click of any of the categories of
interest to you and you will have the latest news in front of you.
Drop
in a mail at pchandra@zenithoptimediaindia.com
with your suggestions and comments.
Alcohol
Share Prices
Sales and Market Share
Source: Euromonitor Report- Alcoholic Drinks- India- January 2008
Source:
Euromonitor Report- Beer - India- January
2008
Product Launches
August 2008
03. Nira Valley Grape Wines Pvt Ltd launched its premium wine brand, Celesta, in India. The Celesta brand is available in six varieties: Shiraz, Cabernet Sauvignon, Zinfandel, Cabernet Shiraz, Sauvignon Blanc and Chenin Blanc.
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Links provided will take you to the full articles appended at the end of the file. |
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© 2008 Zenith Optimedia.
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Full Articles
3. Nira Valley Launches Wines Range
28 August, 2008
Baramati-based Nira Valley Grape Wines Pvt Ltd is the latest player in the Indian wine market with the launch of Celesta, its own range of premium wines, on Wednesday. The wines will initially be available in Maharashtra and Goa, and in Diu, Daman, Andhra Pradesh and West Bengal shortly. Set up with an investment of Rs 25 crore, the company’s current annual production is 15 lakh litres of wine. Half of this is sold as bulk supply, while the balance is being bottled. The Celesta brand has six varieties — Shiraz, Cabernet Sauvignon, Zinfandel, Cabernet Shiraz, Sauvignon Blanc and Chenin Blanc. A table wine branded neVista has also been launched.
Mr B.R. Shende, Chairman, Nira Valley, said, “We may also enter more States next year and hope to get 15 per cent share of the Indian market in a year’s time.” As part of its expansion plans, Nira Valley will increase production to 25 lakh litres by investing another Rs 15 crore in 2009.
Incorporated in 2005 by four entrepreneurs Mr B.R. Shende, Mr S. S. Gore, Mr J. P. Magade and Mr R.A. Padule, Nira Valley began commercial production in 2006. The wine grapes are grown on 250 acres of company-owned land, while it has a contract farming arrangement on another 400 acres where a 10-year agreement with local farmers has been signed. Efforts are on to acquire another 250 acres, and have contract farming on a further 200 acres.