From the desk of Strategic Resources
For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.
Volume: XVII August, 2008

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Ringside is a report that provides an overview of happenings in categories of Airlines, Alcohol, Cars, Computers, Consumer Durables, Financial Services, Food and Beverages, Hotels, Real Estate, Retail, Telecom Service Providers, Two-wheelers, Skin Care and Athletic Shoes.

Each of these will have sections on 1. Sales and market share 2. Trends 3. Launches 4. Advertising campaigns

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Sports Apparel

Share Prices
 

 

 

 

 

 

Sales and Market Share

 

 

 

Source: Euromonitor-Footwear-India-October 2007

 

   

 

Trends and Strategic Initiatives

 


 

57. Reebok to launch its global lifestyle clothing brand 'Reebok Classics,' for catering to the niche market of style-and-fitness conscious youth, in India –August 18

By March 2009, the company plans to set up 75 stores, which will sell products in the ‘Classics’ range. The stores will sell merchandise for dance and biking, NFL sports gear and street style.

 

Source: The Economic Times

 

 
 
This tracker has been compiled from external sources and does not necessarily reflect the views of the company.
Links provided will take you to the full articles appended at the end of the file.
 
© 2008 Zenith Optimedia.










 

 

Full Articles

 

 

57. Reebok India Set To Bring In Classics

18 August, 2008

 

Reebok India, in an effort to capture the fitness-inspired lifestyle clothing market, is bringing its global lifestyle brand 'Reebok Classics' to India. The company will set up separate stores for Classics, 75 outlets by March 2009.

 

Reebok India has built up a lifestyle-product portfolio for apparel, shoes and accessories. It has signed up style icon Bipasha Basu and youth icon Yuvraj Singh to represent the fusion of fitness and lifestyle through Reebok merchandise. To be rolled out in the menswear and womenswear segment, Classics will cater to niche market of style-and-fitness conscious youth in the country.

 

Reebok India MD Subhinder Singh Prem told ET: "The lifestyle space will be a focused business for Reebok. We see more people interested in wearing stylised sportswear, and hence we will be rolling out up to 70 specialty lifestyle retail outlet stores by this year-end, besides existing 700 Reebok performance stores." With the introduction of this new vertical, Reebok India expects to garner revenues of Rs 1,400-crore by this year-end. Reebok, currently, claims to enjoy 51% marketshare in the Indian sports-footwear and apparel market.

 

The global Classics collection to be launched in India will include lifestyle merchandise for dance, biking, NFL sports gear and street style. Besides these four ranges, the company will also launch designer products-a collection. under Hollywood actress Scarlett Johansson name, jeans styled by cricketer MS Dhoni, Manish Arora collection, besides many other inspired by global sports like skating, et al.