From the desk of Strategic Resources
For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.
Volume: IX December, 2007

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Ringside is a report that provides an overview of happenings in categories of Airlines, Alcohol, Cars, Computers, Consumer Durables, Financial Services, Food and Beverages, Hotels, Real Estate, Retail, Telecom Service Providers, Two-wheelers, Skin Care and Athletic Shoes.

Each of these will have sections on 1. Sales and market share 2. Trends 3. Launches 4. Advertising campaigns

Navigation is easy. Simply click of any of the categories of interest to you and you will have the latest news in front of you.

Drop in a mail at pchandra@zenithoptimediaindia.com  with your suggestions and comments.


 

 

 

Airlines

Share Prices

 

 

 

 

 

 

Sales and Market Share

 

 

 

Source: The Economic Times

 

 

 

01. Good Times For Kingfisher, SpiceJet & IndiGo – December 14

Domestic air traffic grows to 39.23 million during January-November 2007

According to data released by the Directorate General of Civil Aviation (DGCA), the peak season, coupled with attractive fares, helped Kingfisher, SpiceJet and IndiGo to gain market share in November 2007. The seat factor of almost all the airlines improved in November 2007 compared to that in October, 2007. Domestic air traffic grew at 35% to 39.23 million during January-November 2007. While Indian saw its market share declining sharply during November 2007, to 15.6% from 17.6% in October 2007, Kingfisher, which had increased its fleet size, reported a growth in market share. In November, Air Deccan and Paramount Airways’s market share fell to 15.2% and 0.8% from 15.7% and 1.6%, respectively, compared to October 2007.

 

Source: The Economic Times

 

 

 

Trends, Marketing Initiatives and Others

 

 

 

02. Jet Airways Ties Up With Marriott For Rewards – November 28

Jet Airways ties up with international hotel chain Marriott

Jet Airways has tied up with international hotel chain Marriott to allow its privilege members to earn miles at over 2,700 properties across 65 countries. The Marriott rewards programme includes 10 participating brands catering to every travel purpose and budget; these brands range from resorts to mega city-hotels in major metropolises.

 

Source: DNA

 

 

 
 
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