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| From the desk of Strategic Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India. |
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| Volume: IX |  |
December, 2007 |
| CLICK ON ANY OF THE ABOVE |
Ringside is a report that provides an overview of
happenings in categories of Airlines, Alcohol, Cars, Computers, Consumer
Durables, Financial Services, Food and Beverages, Hotels, Real Estate,
Retail, Telecom Service Providers, Two-wheelers, Skin Care and Athletic
Shoes.
Each of these will have sections on 1. Sales and market share 2. Trends
3. Launches 4. Advertising campaigns
Navigation is easy. Simply click of any of the categories of interest to
you and you will have the latest news in front of you.
Drop in a mail at
pchandra@zenithoptimediaindia.com with your suggestions and
comments.
Alcohol
Share Prices
Sales and Market Share
Source: Euromonitor Report- Alcoholic Drinks- India- June 2007
Trends, Marketing Initiatives and Others
03. Kyndal To Manufacture Own Liquor Brands – November 22
Kyndal India to foray into liquor manufacturing
Kyndal
India, the independent distributor of foreign liquor brands in the country,
including the Absolut Vodka brand, has decided to manufacture its own liquor
brands. It plans to float joint ventures with companies for setting up
distilleries and have its own brands for whisky, gin, vodka and brandy. The
company plans to begin manufacturing and marketing operations by April-June
2008.
Source:
The Hindu Business
Line
Product Launches
04. Mallya Launches New Zealand Wines – November 20
On 20 November, 2007, United Spirits launched New Zealand wines in the Indian market.
The
portfolio of launched wines includes Sauvignon Blancs, Pinot Noirs,
Chardonnay and Pinot Gris.
Advertising Campaigns
05. Radico Khaitan’s 8 PM Seeks To Up The Fun Factor ‘After 8 Pm’ – November 17
Radico Khaitan launches new TVC for 8 PM Club Music CD
Based on the premise of music helping to unwind and relax, liquor brand 8 PM from Radico Khaitan launched a new TVC for the 8 PM Club Music CD.
The
communication for 8 PM Music CD is based on the observation that people are
constantly harried by the several tensions that beset them, and by day-end,
everyone desires a break from these responsibilities, at least for a couple
of hours.
The film
begins with the shot of a young man sipping tea in his house. As the frame
zooms out, it is seen that another man is sitting on his shoulders and is
throwing files all around; he resembles the young man’s boss.
These and other situations are meant to convey the fact people literally carry the burden of their tensions on their shoulders. In the next shot, a man in a crowded bus notices a huge billboard with the visual of a man with a globe on his shoulders. Among other instances, a young executive is shown carrying his boss, who is chatting on his mobile phone, on his shoulders.
He sees
the 8 PM Club Music signage and moves into the building. As he moves in, his
boss hits the roof and falls off. As the young executive walks inside the
club, he sees a group of people having a good time.
The 8 PM Club Music CD logo then appears on the screen, followed by a voiceover, ‘Aath ke thaat’. The communication was released on 19 November, 2007 on entertainment and movies channels.
Source: Exchange4media
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