From the desk of Strategic Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.

Volume: IX

December, 2007

 

home

Computers

Share Prices

 

 

 

 

 

 

Sales and Market Share

 

 

 

Source: IDC's India Quarterly PC Tracker, Q2 2007 Release (Efytimes)

 

 

 

Trends, Marketing Initiatives and Others

 

 

 

19. H-P Prints Aggressive Spread – December 14

Hewlett-Packard targets the Internet-printing market

In an attempt to evolve from merely being a printer manufacturer to offering printing solutions that turn printers into web tools, Hewlett-Packard (HP) is targeting the Internet-printing market, which includes home consumers, small and medium businesses, and graphic arts enterprises. HP, through its sales force and aggressive expansion plans, will target 60 cities in the first half of 2008 and up-country locations. The company has unveiled a slew of printers that are enhanced with its “Print 2.0 strategy”. Apart from eyeing the home and office segment, HP is also targeting key verticals such as tourism and jewellery. According to the third quarter (Q3) International Data Corp (IDC) report, HP has a market share of 75% in the overall inkjet printer market. 

 

Source: DNA

 

 

 

20. Canon Launches ‘Hamari Delhi’ Campaign For Its First Black Printer – November 19

Two-month campaign aimed at increasing Canon’s presence in Delhi

In a bid to increase its presence in Delhi, Canon India Pvt. Ltd. launched a two-month long Delhi-specific marketing campaign, ‘Hamaari Delhi’, on 19 November. The initiative will include advertising, promotions, and below-the-line activities in Delhi and NCR. This campaign is in line with the launch of Canon’s first black printer and has been poised on the company’s six key pillars – premium partner engagement; increased thrust on corporate business; engagement with Canon-empowered partners; improved and increased level of service support; customer engagement through experiential marketing; and increased and consistent brand visibility through various advertising and marketing initiatives.

 

Source: Exchange4media

 

 

 

21. Microsoft Launches Next Generation Of Windows Live Services For India – November 17

Microsoft India launches Get.live.com

Microsoft India has launched the next-generation Windows Live tools and services, Get.live.com, for users in India. The tools and services, available as one single download, enable consumers to choose any or all of the Windows Live applications and keep their software and services up to date. The Windows Live set of services comprises several free PC applications connected to services delivered over the Internet. This new generation of Windows Live is an all-in-one package that the company claims would simplify users’ lives significantly.

 

Source: Exchange4media

 

 

 

22. Dell, Microsoft To Provide Integrated Technology Solutions – December 05

Dell and Microsoft enter into ‘Large Account Reseller Agreement'

Global PC maker Dell has entered into a 'Large Account Reseller Agreement' with Software Company Microsoft Corporation India. As part of the agreement, companies would offer core infrastructure and business productivity solutions with a focus on banking and financial services, government, ITeS and manufacturing verticals.

 

Source: DNA

 

 

 

Product Launches

 

 

 

23. Dell Launches 15.4-Inch Notebook – November 29

On 29 November, 2007, Global PC maker Dell launched a 15.4-inch notebook, XPS M1530, at an introductory price of Rs 53,000.

 

 

 

Advertising Campaigns

 

 

 

24. Microsoft Takes On The Fight Against Pirated Software With A Touch Of Humour – November 22

Microsoft launches new TVC

Microsoft has launched a new TVC to increase awareness about the rampant use of pirated software. Created by ad agency McCann Erickson and targeted at corporate, as well as small and medium enterprises (SMEs), the TVC shows a horse race with a white steed leading the race. Even as the crowd roars, the white horse comes to a sudden halt and refuses to budge. The jockey gets off the horse and starts humming the popular wedding song ‘Aaj mere yaar ki shaadi hai’. Upon hearing the song, the starts racing again, quickly overtaking the other horses and emerging the race leader once more. However, it again comes to a halt and the jockey once again dismounts and flashes a few rupees in front of the horse while humming the same song.  The crowd realises that it is not a race horse after all but a mare used in weddings and breaks into laughter. A voiceover says, ‘Shaadi ki ghodi se race nahin jeeti jaati’ (One cannot win a horse race using a wedding mare). The accompanying visual shows a Microsoft logo with a line stating ‘Ask for original Microsoft software’. The voiceover continues, ‘Business ke race mein bhi aage badhne ke liye chahiye sahi standard. Jaise original Microsoft software.’ (To be a leader in business too one needs the correct standard such as the original Microsoft software). The 45-second TVC is currently being aired in six languages – Hindi, English, Tamil, Telugu, Kannada and Malayalam.

 

Source: Exchange4media