From the desk of Strategic Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.

Volume: IX

December, 2007

 

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Consumer Durables

Share Prices

 

 

 

 

 

 

Sales and Market Share

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Trends, Marketing Initiatives and Others

 

 

25. Fedders Lloyd To Market JVC Audio And Video Brands In India – December 04

FLCL ties up with JVC

Victor Company of Japan Ltd (JVC), an electronic goods manufacturer, entered into a partnership with air-conditioner maker Fedders Lloyd Corporation Ltd (FLCL) to bring top-of-the-line JVC consumer electronic products into the Indian market, whereby JVC will market its audio and video brands through FLCL across India. 

 

Source: Exchange4media

 

 

 

26. LG Repositions Brand On Aspiration Plank – November 15

LG Electronics India to focus on product features rather than pricing

LG Electronics India plans to reposition itself as a premium and desirable brand, with marketing focusing on products’ features, quality and after-sales service support rather than the present ‘value-for-money’ positioning. Towards this end, the company will also offer a range of ‘differentiated’ products.

 

Source: Domain-B

 

 

 

Advertising Campaigns

 

 

 

27. Videocon, SRK And Dhoni Exude Essence Of New India In TVC – November 30

Videocon launches TVC titled ‘Whatever role life gives you, play it big’

Videocon has launched a new TVC titled ‘Whatever role life gives you, play it big’, featuring Shah Rukh Khan and MS Dhoni.

 

Based on the concept of role reversals, the TVC shows two brothers, separated at a local fair, being adopted by two different families.

  

While one brother’s family has a passion for cricket, the other brother lives with a Bollywood-obsessed family.

 

Gradually, the two are shown to grow up as stars in their own right, but with role reversals – Khan playing Dhoni’s role, and vice versa.

 

In pure Bollywood fashion, the brothers are then shown to reunite through a ‘V’ locket that represents Videocon. The entire nation is then shown to rejoice at the reunion and adopts the ‘V’ locket as a token of their identification with the duo.

 

Videocon has an intrinsic role in the story as it is the locket that brings the brothers together in the film. The TVC is an attempt to give a larger-than-life image to Videocon. In addition to TV, the company plans to use print, radio and outdoor media for this campaign.

 

Source: Exchange4media