From the desk of Strategic Resources
For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.
Volume: IX December, 2007

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Ringside is a report that provides an overview of happenings in categories of Airlines, Alcohol, Cars, Computers, Consumer Durables, Financial Services, Food and Beverages, Hotels, Real Estate, Retail, Telecom Service Providers, Two-wheelers, Skin Care and Athletic Shoes.

Each of these will have sections on 1. Sales and market share 2. Trends 3. Launches 4. Advertising campaigns

Navigation is easy. Simply click of any of the categories of interest to you and you will have the latest news in front of you.

Drop in a mail at pchandra@zenithoptimediaindia.com  with your suggestions and comments.


 

 

 

Sports Apparel

Share Prices
 

 

 

 

 

 

Trends, Marketing Initiatives and Others

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94. Reebok, Dhoni Pitch In For Nurturing Talent And Fulfilling Potential – November 20

Reebok and Dhoni felicitate kids in the Rbk Paint Your Tshirt Contest

On 20 November, 2007, Reebok and its brand ambassador Mahendra Singh Dhoni felicitated kids who showcased their creativity and the ‘I am What I am’ attitude in the Reebok Paint Your T-shirt Contest. In appreciation of the kids’ efforts, a sports scholarship was awarded by Reebok to endow the winners of the Paint your T-shirt contest with a pair of shoes every year till they complete school. Reebok also plans to create a complete line of t-shirts inspired by the designs created by these kids. The TV and retail media were used to promote this campaign.

 

Source: Businesswire India

 

 

 

Product Launches


 

95. Reebok Launches The GOAL Collection – December 03

On 3 December, 2007, Reebok unveiled its Goal Collection, which was showcased in the soccer-based movie Goal by John Abraham, Bipasha Basu and other stars. The new range consists of soccer apparel, footwear and accessories.

 

 

 
 
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