From the desk of Strategic Resources
For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.
Volume: IX December, 2007

  CLICK ON ANY OF THE ABOVE  

Ringside is a report that provides an overview of happenings in categories of Airlines, Alcohol, Cars, Computers, Consumer Durables, Financial Services, Food and Beverages, Hotels, Real Estate, Retail, Telecom Service Providers, Two-wheelers, Skin Care and Athletic Shoes.

Each of these will have sections on 1. Sales and market share 2. Trends 3. Launches 4. Advertising campaigns

Navigation is easy. Simply click of any of the categories of interest to you and you will have the latest news in front of you.

Drop in a mail at pchandra@zenithoptimediaindia.com  with your suggestions and comments.


 

 

 

Skin Care

Share Prices

 

 

 


 

 


Sales and Market Share

 

 

 

Source: Euromonitor Report - June 2007

 

 

 

Trends, Marketing Initiatives and Others

 

 

 

92. HUL Plays Safe With Pond's Age Miracle – November 25

HUL to build the premium skin care category

Pond’s Age Miracle day cream marks Hindustan Unilever’s entry into the premium skin care market in India; however, the company aims to build the category further. Priced at Rs 450 per 50 ml bottle, Pond’s Age Miracle day cream is strategically targeted at the higher middle class. The product, however, faces stiff competition from Procter & Gamble’s recently launched Olay, an anti-ageing cream priced at Rs 599 per 50 grams bottle. To build this category, HUL is investing in advertising and providing skin care consultancy at major retail outlets.

 

Source: Business Standard

 

 

 

Product Launches

 

 

 

93. Manipal Retail Unveils London’s Harley Street Skin Care Range – December 01

London’s Harley Street dermatologists’ formula of premium skin care range has been launched in India. On 30 November, 2007, Manipal Group’s wellness retail chain, Manipal Cure & Care (MCC), introduced 11 OTC and 3 clinical or prescription products of Living Proof Harley Street, which will be sold under the former’s label. 

 

 

 
 
This tracker has been compiled from external sources and does not necessarily reflect the views of the company.  Direct links only work for a specified date. If you would like to review an article after the printed date, please go to the news source's website directly and access their archives.
 
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