From the desk of Strategic Resources
For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.
Volume: XI February, 2008

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Ringside is a report that provides an overview of happenings in categories of Airlines, Alcohol, Cars, Computers, Consumer Durables, Financial Services, Food and Beverages, Hotels, Real Estate, Retail, Telecom Service Providers, Two-wheelers, Skin Care and Athletic Shoes.

Each of these will have sections on 1. Sales and market share 2. Trends 3. Launches 4. Advertising campaigns

Navigation is easy. Simply click of any of the categories of interest to you and you will have the latest news in front of you.

Drop in a mail at pchandra@zenithoptimediaindia.com  with your suggestions and comments.


 

 

 

Airlines

Share Prices

 

 

 

 

 

 

Sales and Market Share

 

 

 

Source: The Economic Times

 

 

 

 

Trends, Marketing Initiatives and Others

 

 

 

01. Airlines Tie-up To Augment Their Frequent Flyer Programmes – February 05 & 06

Jet Airways and American Airlines to enhance passenger services through code-sharing partnership

On 6 February 2008, Jet Airways and American Airlines entered into a code-sharing partnership, under which the frequent flier members of both carriers can earn points as they travel on these code share flights. This partnership will enable Jet Airways and American Airlines to offer their passengers enhanced connectivity and seamless travel from key Indian cities to Baltimore, Boston, Cleveland, Dallas (Fort Worth), Raleigh-Durham and Washington, and vice-versa.

  

Kingfisher Airlines and Emirates tie-up to connect their frequent flyer programmes

On 5 February 2008, Kingfisher Airlines and Dubai's Emirates collaborated to connect their frequent flyer programmes, enabling passengers of either carrier to earn points that will be redeemed on each other's network. The new alliance aims at expanding the benefits offered to passengers and capitalizing on mutually beneficial marketing opportunities.

 

Source: The Economic Times, The Economic Times

 

 

 

02. Fares May Dip As Air Passenger Numbers Grow Slow – February 12

Low growth of 14.8% in the number of domestic air travellers in December

According to industry estimates, the number of domestic air travellers in India has fallen significantly in the months of December 2007 and January 2008. While average growth in the past eight months has been over 30%, December recorded a 14.8% growth in year-on-year terms. This decline in growth has been attributed to rising fuel costs; according to analysts, the difference between fares in 2007 and 2008 are significant as the fuel surcharge was Rs 750 per ticket in February 2007 whereas it is Rs 1,800 in 2008.

 

Source: The Economic Times

 

 

 

03. Air Traffic Likely To Be More Than Double By 2010 – January 24

Domestic air traffic to touch 86.1 million passengers by 2010

According to market research firm PhoCus, the number of domestic air passengers is likely to reach 86.1 million by 2010, up from 32.2 million in 2007. Increasing Internet penetration and air connectivity through low-cost carriers is expected to drive domestic air traffic in the next couple of years. The firm also predicted that a major boost in online travel reservations (including hotels, air and rail tickets) would result in the travel and tourism sector in India growing to 26.1 billion dollars by 2010.

 

Source: The Economic Times

 

 

 

04. Air India To Offer Customised Holiday Packages – January 29

Air India to offer customised tour packages to passengers

National carrier Air India plans to start a specialised tour division by H2 2008 to offer customised tour packages to all classes of passengers. While emphasis will be laid on famous domestic tourist places in Goa, Kerala and Jammu & Kashmir, the airline will also offer tours to international locations.  The holiday packages are being worked out in conjunction with various tourism departments and hotel chains.

 

Source: The Economic Times

 

 

 

05. Jet Airways Partners Launch Of The Lord Of The Rings Musical Album – February 14

Jet Airways passengers to enjoy music from the Lord of the Rings album

Jet Airways entered into a partnership with the production team of The Lord of the Rings to provide travellers flying to India on Jet Airways flights an opportunity to enjoy music from the show and watch an interview with Indian composer A.R. Rahman.  The Lord of the Rings album, which was launched at the Theatre Royal in London, features the cast and orchestra, and has lyrics by Shaun McKenna and Matthew Warchus and music by A.R. Rahman, Värttinä and Christopher Nightingale.

 

Source: Asian News International

 

 

 

Product Launches

 


 

06. Jet Launches The 'Fly Free International' Scheme – February 01

On 1 February 2008, Jet Airways launched its 'Fly Free International' scheme, which offers free international travel to the airline's JetPrivilege members travelling on select domestic routes. These members need to board 20 domestic one-way flights on select sectors between 1 February 2008 and 30 April 2008 to win free return tickets to any of the airline's nine international destinations – Singapore, Kuala Lumpur, Dhaka, Doha, Kuwait, Bahrain, Muscat, Bangkok and Colombo.


 

 
 
This tracker has been compiled from external sources and does not necessarily reflect the views of the company.  Direct links only work for a specified date. If you would like to review an article after the printed date, please go to the news source's website directly and access their archives.
 
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