From the desk of Strategic Resources
For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.
Volume: XI February, 2008

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Ringside is a report that provides an overview of happenings in categories of Airlines, Alcohol, Cars, Computers, Consumer Durables, Financial Services, Food and Beverages, Hotels, Real Estate, Retail, Telecom Service Providers, Two-wheelers, Skin Care and Athletic Shoes.

Each of these will have sections on 1. Sales and market share 2. Trends 3. Launches 4. Advertising campaigns

Navigation is easy. Simply click of any of the categories of interest to you and you will have the latest news in front of you.

Drop in a mail at pchandra@zenithoptimediaindia.com  with your suggestions and comments.


 

 

 


Alcohol

 

Share Prices

 

 

 

 

 

 

Sales and Market Share

 

 

 

Source: Euromonitor Report- Alcoholic Drinks- India- June 2007

 


 

Trends, Marketing Initiatives and Others



 

07. Budweiser Invites Indian Amateurs To Compete In ManU’s Old Trafford – February 14

Budweiser provides opportunity to Indian football fans to participate and compete in the Bud Cup

To increase brand equity among consumers, Budweiser, the lager beer brand owned by Anheuser-Busch, is providing an opportunity to Indian football fans to participate and compete in the Bud Cup for the first time. The Bud Cup is a 20 minute six-on-six (six players on each side) football tournament with 18 teams of amateur footballers from around the world. To be part of the tournament, fans can form a team of six players and register on www.livethedream.in between February 20 and March 14. The winning team from India will compete with 17 teams from around the world at the Manchester United stadium at Old Trafford in Manchester, UK. To promote this event, Budweiser has fabricated a special float-on-wheels, which enables fans to interact with the brand and the concept of the Bud Cup. The float will visit cities such as Mumbai, Pune, Goa, Manipal, Mangalore, Sakleshpur, Mysore, Bangalore, Hyderabad and Visakhapatnam.

 

Source: Agencyfaqs

 

 

 

Advertising Campaigns

 

 

 

08. Diageo Radico Launches Safe Driving Campaign With Shah Rukh Khan – February 04

Shah Rukh Khan urges people “don’t drink and drive” in Diageo Radico’s new campaign

Spirits company Diageo Radico launched a responsible drinking campaign, ‘The Masterstroke ‘don’t drink and drive campaign’, featuring brand ambassador Shah Rukh Khan. The aim of the television commercial (TVC) is to create awareness about the need for responsible drinking with the social message ‘never drink and drive’. The TVC, made by creative agency McCann Erickson, shows Shah Rukh in a party where a young guy approaches him for his autograph. Instead of giving an autograph he writes downs a telephone number. The guy asks whether it is his number, to which he replies that it is the number of a taxi stand and asks the guy to take a taxi back home after consuming drinks. The campaign is supplemented by various below-the-line activities such as car shades, sign-post at bar, clubs, etc, which involves direct contact with consumers at pubs and bars to educate them about the dangers of excessive drinking and driving.

 

Source: Exchange4media

 

 

 
 
This tracker has been compiled from external sources and does not necessarily reflect the views of the company.  Direct links only work for a specified date. If you would like to review an article after the printed date, please go to the news source's website directly and access their archives.
 
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