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| From the desk of Strategic Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India. |
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| Volume: XI |  |
February, 2008 |
| CLICK ON ANY OF THE ABOVE |
Ringside is a report that provides an overview of
happenings in categories of Airlines, Alcohol, Cars, Computers, Consumer
Durables, Financial Services, Food and Beverages, Hotels, Real Estate,
Retail, Telecom Service Providers, Two-wheelers, Skin Care and Athletic
Shoes.
Each of these will have sections on 1. Sales and market share 2. Trends
3. Launches 4. Advertising campaigns
Navigation is easy. Simply click of any of the categories of interest to
you and you will have the latest news in front of you.
Drop in a mail at
pchandra@zenithoptimediaindia.com with your suggestions and
comments.
Skin
Care
Share Prices
Sales and Market Share
Source: Euromonitor Report - June 2007
Trends, Marketing Initiatives and Others
83. Hind Unilever, P&G Offer New Creams For Old – February 07
HUL and P&G launch schemes to lure consumers into sampling their brands
Hindustan Unilever Ltd. (HUL) and Procter & Gamble Co. (P&G) have launched a similar scheme to lure consumers into sampling their brands, Pond’s Age Miracle and Olay Total Effects, respectively. P&G set up ‘Olay Effects Challenge’ zones at the Infiniti mall in Andheri and offered consumers to come and swap their current moisturisers for a new bottle of Olay Total Effects. The FMCG company also roped in Tisca Chopra (of Taare Zameen Par fame) to endorse the brand. On the other hand, HUL’s Ponds Age Miracle initiated a similar programme for women across the six metros (Mumbai, Delhi, Bangalore, Kolkata, Hyderabad and Chennai), where consumers may visit any Pond’s counter and exchange their old skin cream, used or unused, for a new Pond’s Age Miracle Day Cream worth Rs 400.
Source:
The Hindu
Business Line
Product Launches
84. Revlon Introduces New Products In India – February 07
In
February 2008, Revlon introduced an oil-free range, New! Pure Skincare.
While the Purifying Foam Wash for normal to oily skin is priced at Rs
195 for a 200 ml pack, the Oil-Free Moisture Cream for all skin types is
priced at Rs 225 for a 100 g pack.
In addition, Revlon introduced Revlon Absolute White+, a complete whitening skincare line that whitens, protects, moisturises and revitalises the skin. The range comprises six products that are suitable for all skin types.
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© 2008 Zenith Optimedia.
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