From the desk of Strategic Resources
For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.
Volume: X January, 2008

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Ringside is a report that provides an overview of happenings in categories of Airlines, Alcohol, Cars, Computers, Consumer Durables, Financial Services, Food and Beverages, Hotels, Real Estate, Retail, Telecom Service Providers, Two-wheelers, Skin Care and Athletic Shoes.

Each of these will have sections on 1. Sales and market share 2. Trends 3. Launches 4. Advertising campaigns

Navigation is easy. Simply click of any of the categories of interest to you and you will have the latest news in front of you.

Drop in a mail at pchandra@zenithoptimediaindia.com  with your suggestions and comments.


 

 

 

Consumer Durables

Share Prices

 

 

 

 

 

 

Sales and Market Share

 

 

 

 

 

 

 

 

 

 

 

 


Source: The Hindu Business Line

 

 

 

Trends, Marketing Initiatives and Others

 

 

 

21. High-End Consumer Durable Goods To Grow By 20 Percent In Quantity: FICCI Survey – December 24

Consumer durable goods sector expected to achieve 12% overall growth in 2007-08: FICCI

According to a survey conducted by the Federation of Indian Chambers of Commerce and Industry (FICCI), the consumer durable goods sector has shown a quantum leap in growth in 2006-07. This growth is resultant of strong fundamentals of the economy and emerging opportunities, in terms of technological improvements; falling prices due to competition; aggressive and innovative marketing; and declining import tariffs. The survey also noted that the consumer durable goods sector was worth approximately Rs 35,000 crore in 2006-07 with 11.5% growth, compared to 8.5% in 2005-06. The sector is expected to achieve nearly 12% overall growth in 2007-08 and growth rates (in terms of quantity produced) of more than 20% in high-end TVs, MP3s, DVDs, split ACs, high-end washing machines, microwave ovens, etc.

 

Source: Exchange4media 

 

 

 

Product Launches

 

 

 

22. Electrolux Unveils New Range Of Refrigerators, Microwave Ovens – December 19

On 18 December, 2007, Electrolux launched a range of direct cool and frost-free refrigerators and microwave ovens, certified by the Bureau of Energy Efficiency (BEE) in Chennai.

 

 
 
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