From the desk of Strategic Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.

Volume: X

January, 2008

 

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Food and Beverages

Share Prices

 

 

 

 

 

 

Sales and Market Share

 

 

 

Source: Euromonitor-Coffee-India-October 2007

 

 

Source: Euromonitor-Tea-India-October 2007

 

 

Trends, Marketing Initiatives and Others

 

 

 

40. General Mills Plans Range Of Frozen Breads – January 12

General Mills India to launch its export range of frozen Indian flat breads

General Mills India plans to launch its export range of frozen Indian flat breads under its flagship Pillsbury brand in the domestic market. The company is currently testing out a range of rotis, parathas and naans and has positioned them as ‘Authentic Indian Cuisine’. The company will also launch fillings such as aloo masaledar, paneer, gobi, spring onion and peas.

 

Source: The Hindu Business Line   

 

 

 

41. Hind Unilever Targets Schools For OOH Biz – January 09

HUL plans to have vending machines in schools

FMCG company Hindustan Unilever (HUL) is approaching school kids with its beverage brands, especially Knorr soups, on an experimental basis. After having installed vending machines at offices and public places including retail chains, the company aims to tap the potential of schools as an additional OOH (out-of-home) segment. Lipton, Bru and Knorr are primarily the three beverage brands available through the vending machines.

 

Source: The Hindu Business Line   

 

 

42. Lite Bite In Tie-Up For Quick Service Restaurant Chain – January 03

Lite Bite Foods enters into a strategic JV to establish a restaurant chain

On 2 January, 2008, Lite Bite Foods Pvt Ltd, promoted by Amit Burman, vice-chairman of FMCG company Dabur India Ltd, announced a strategic joint venture with food consultants Jiggs Kalra and Zorawar Kalra to establish a food court and restaurant chain company. The quick service restaurant (QSR)-based joint venture will focus on delivering customer satisfaction and will target a wide spectrum of consumers through a chain of QSRs, casual dining restaurants, fine dining restaurants and exclusive high-end catering services.

 

Source: The Hindu Business Line

 

 

 

Product Launches

 

 

 

43. Knorr Soups It Up This Festive Season – December 22

Knorr soups, a German food and beverage brand owned by the Anglo-Dutch company Unilever, introduced snacky, oriental and classic range for Rs 27.

 

 

 

44. Amul Launches High Calcium Milk – January 14

On 14 January, 2008, Gujarat Co-operative Milk Marketing Federation forayed into the high calcium milk segment with the launch of 'CALCI+' in India targeting pregnant women, growing kids and young adults.

 

 

 

45. Amul Introduces Dairy Products For The Calorie Conscious – January 11

Amul introduced a range of milk products which include ‘Amul Lite’, a low-calorie bread spread, and ‘Amul Lite and Trim Milk’, a long life skimmed milk with zero fat content.

 

 

 

46. India’s First Tribal Growers’ Organic Coffee Brand Launched – December 23

On 21 December, 2008, India’s first tribal growers’ organic coffee brand ‘Araku Emerald brand’ was launched in the Araku Valley at Andhra Pradesh.

 

 

 

47. Bagrry's Introduces Its Range Of Fruit 'n Fibre Mueslis – December 29

Food & beverage products manufacturer Bagrrys India unveiled a new range of fruit 'n fibre mueslis in five variants, which includes apple, strawberry, banana, pineapple and mixed fruit flavours.

 

 

 

48. Ranbaxy Forays Into Chyawanprash Market – January 12

On 11 January, 2008, pharmaceutical company Ranbaxy Laboratories Ltd (RLL) entered the chyawanprash segment with the launch of a sugar-free product under the brand name Chyawan Active.

 

 

 

49. Yakult Danone Introduces Probiotic Drink – December 20

On 19 December, 2007, Yakult Danone India (YDI) launched its probiotic drink Yakult in New Delhi. YDI is a 50:50 joint venture company between Japanese firm Yakult Honsha and French dairy company Danone.

 

 

 

Advertising Campaigns

 

 

 

50. Kurkure TVC Taps Into ‘Seriously Thoda Zyaada’ Adventures – December 27

TVC launched for Kurkure Xtreme

PepsiCo India’s Frito Lay division launched a TVC for its Kurkure Xtreme, which is available in two flavours – the fiery ‘Risky Chilli’ and the tangy ‘Electric Nimbu’. Designed by agency JWT, the TVC targets the youth, and attempts to convey that the new snacks are for those who are always game for a challenge and ready to indulge in extreme and exciting experiences.

 

The TVC shows the Kurkure family – Nikki (Juhi Chawla), Sid and Sach – atop Jodhpur Fort. Nikki is engrossed in her pack of Kurkure Xtreme Electric Nimbu, and as she puts the last Kurkure into her mouth, electric charges shoot around her and she jumps from the edge of the fort.

 

She finds herself on the tummy of a man sleeping and spots an auto coming before her and eyes another pack of Kurkure temptingly on it. As she charges towards it, a wedding procession blocks her from the auto.

 

After a couple of adventures, she manages to get hold of the pack of Kurkure Xtreme Risky Chilli.

 

Sid then asks her if she has had enough of her adventures, to which Nikki, who is enjoying her spicy snack, replies, “Zyaada! Woh kya hota hai?” A voiceover is then heard, “Seriously thoda zyaada”, which is also the punch line of the new products. The media mix includes TV, cinema halls, radio and outdoor campaigns, as well as leaflets, banners, etc.

 

Source: Exchange4media