From the desk of Strategic Resources
For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.
Volume: X January, 2008

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Ringside is a report that provides an overview of happenings in categories of Airlines, Alcohol, Cars, Computers, Consumer Durables, Financial Services, Food and Beverages, Hotels, Real Estate, Retail, Telecom Service Providers, Two-wheelers, Skin Care and Athletic Shoes.

Each of these will have sections on 1. Sales and market share 2. Trends 3. Launches 4. Advertising campaigns

Navigation is easy. Simply click of any of the categories of interest to you and you will have the latest news in front of you.

Drop in a mail at pchandra@zenithoptimediaindia.com  with your suggestions and comments.


 

 

 

Sports Apparel

Share Prices
 

 

 

 

 

 

Sales and Market Share

 

 

 



 

 

Trends, Marketing Initiatives and Others

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87. Reebok To Focus On Kidswear, To Beef Up Lifestyle Portfolio – January 13

Reebok to strengthen its position in lifestyle segment

To strengthen its position in the lifestyle segment in the country, American sportswear brand Reebok is improving its women’s wear portfolio and evaluating opportunities in the kids’ wear segment. The company also plans to introduce high-end apparel and footwear, and invest further in sports such as soccer. Currently, Reebok is associated with top three football teams in India.

 

Source: Business Standard

 

 

 

88. Sportswear Brands Look At Kidswear Mart – January 14

Kids wear market attracting apparel brands

The growing kids’ wear market in India is attracting the attention of sportswear brands such as Nike, Kappa and Puma. According to industry estimates, the market size of branded kids’ wear in India, comprising national brands such as Ruff Kids, Ruff Baby, Weekender Kids, Gini n Jony, Liliput, ZAPP, Li’l Tomatoes, Planet Kids and Little Kangaroos, is estimated at approximately Rs 1,000 crore.

 

Source: The Economic Times

 

 

 

89. adidas Ropes In Sania Mirza As Global Brand Ambassador – December 25

Sania Mirza is the new global brand ambassador for adidas

adidas has signed on tennis player Sania Mirza as its global brand ambassador. According to Hartwin Feddersen, Director of Marketing, adidas India, “Sania is one of the most recognisable faces of global tennis and is a youth icon among young Asians across the world.”

 

Source: Exchange4media

 

 
 
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