From the desk of Strategic Resources
For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.
Volume: IV July 25, 2007

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Ringside is a report that provides an overview of happenings in categories of Airlines, Alcohol, Cars, Computers, Consumer Durables, Financial Services, Food and Beverages, Hotels, Real Estate, Retail, Telecom Service Providers, Two-wheelers, Skin Care and Athletic Shoes.

Each of these will have sections on 1. Sales and market share 2. Trends 3. Launches 4. Advertising campaigns

Navigation is easy. Simply click of any of the categories of interest to you and you will have the latest news in front of you.

Drop in a mail at pchandra@zenithoptimediaindia.com  with your suggestions and comments.


 

 

 

Sports Apparel

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 Trends, Marketing Initiatives and Others
 

 

 

154. Nike Kicks Off Website For Indian Soccer Fans– July 14

Nike launches ‘Nikefootball.in’ for Indian soccer fans

Nike has launched a website dedicated to football, ‘Nikefootball.in’, to target Indian football lovers. As a part of this initiative, Nike launched the ‘Where’s the next?’ online football event for teenagers in the 15-17 age group. Sanjay Gangopadhyay, marketing director, Nike India, said, “Nike sees this as an opportunity to feed the passion for football and to provide a premium experience for some of the most talented football obsessed teens in the country”. The winner of the contest (from 15 July, 2007 to July 31, 2007) will get an opportunity to be a part of an 11-member team from Asia. Participants are required to post a one-minute video displaying their football skills on Nike’s website.

 

Source: Exchange4Media

 

 

 

155. Benetton To Unveil Sports Label – July 02

Benetton plans to launch Playlife in India

United Colors of Benetton is planning to launch its sportswear label Playlife in India to strengthen its foothold in the apparel and accessories market. The company seeks to increase the number of its outlets in India to 150 by 2007.

 

Source: Business Standard

 

 

 

156. Hollywood Star To Be Face Of Reebok – June 21

Scarlett Johansson is Reebok’s new brand ambassador

Hollywood actress Scarlett Johansson has been signed by Reebok as its new brand ambassador for the women’s footwear and apparel collection. Subhinder Singh Prem, managing director, Reebok India, said, “Scarlett embodies the pulse points of our brand individuality, authenticity and a life lived to the fullest in perpetual motion. These characteristics make her the perfect fit for our new women's footwear and apparel collection”. The company launched its latest collection, “Scarlett ‘Hearts’ Rbk”, a ‘fashion-forward and athletic-inspired’ footwear and apparel line, in India.

 

Source: The Hindu Business Line

 

 
 
This tracker has been compiled from external sources and does not necessarily reflect the views of the company.  Direct links only work for a specified date. If you would like to review an article after the printed date, please go to the news source's website directly and access their archives.
 
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