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| From the desk of Strategic
Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India. | |
| Volume: XVI | July, 2008 |

| CLICK ON ANY OF THE ABOVE |
Ringside is a report that provides an overview of happenings in
categories of Airlines, Alcohol, Cars, Computers, Consumer Durables, Financial
Services, Food and Beverages, Hotels, Real Estate, Retail, Telecom Service
Providers, Two-wheelers, Skin Care and Athletic Shoes.
Each of these will
have sections on 1. Sales and market share 2. Trends 3. Launches 4. Advertising
campaigns
Navigation is easy. Simply click of any of the categories of
interest to you and you will have the latest news in front of you.
Drop
in a mail at pchandra@zenithoptimediaindia.com
with your suggestions and comments.


Source: Financial Express
July 2008
01. With the launch of non-stop flights between Pune and Frankfurt on 2 July, Lufthansa became the first airline to offer non-stop connections between Pune and Europe. The 48-seater business jet offers exclusive luxury service, with short boarding and disembarkation times.
June 2008
03. Oman Air announced a five-times-a-week flight to Bangalore from Muscat, as a part of its expansion plans. Bangalore will be the airline’s tenth destination in India.


Source: Euromonitor Report- Alcoholic Drinks- India- January 2008

Source:
Euromonitor Report- Beer - India- January
2008
July 2008
04. Radico Khaitan, a liquor manufacturer, launched M2-Magic Moments, a new vodka product. Targeted at young consumers, Magic Moments Vodka is launched in six flavours: chocolate, orange, green apple, lemon grass, ginger and lime and raspberry.


..Source: Auto News Bulletin April ’07- February ’08 by Murad Baig Associates
07. Mounting inflation, high interest rates, and dip in consumer demand result in slowdown in the Indian car market – June 26
Rising interest rates and sluggish stock market conditions are affecting car companies, such as Tata Motors, Hyundai, Maruti and others, who usually rely heavily on volumes. To overcome this situation, Indian car manufacturers and dealers have adopted the route of high discounts and dealer subventions to push sales. Industry experts project that the industry growth will fall to 8-9% in 2008 compared to 13-14% in 2007.
Source: The Economic Times
08. The Indian automobile majors such as Tata Motors and Mahindra & Mahindra (M&M) are on their way to develop affordable hybrid vehicles, using indigenous technology – June 20
According to the industry experts, the Tata and M&M hybrid models are expected have an additional cost of less than Rs1 lakh compared to the existing range. Tata Motors has set a benchmark price of Rs45,000 for the hybrid car technology while M&M’s cost target is approximately Rs80,000 for its utility vehicle range.
Source: The Economic Times
09. To provide Nano at the promised price of Rs1 Lakh, Tata Motors is considering reduction in advertising and publicity spend as well as the use of e-commerce platform for Nano booking – July 3, July 9
Tata Motors might reduce the publicity and advertising budget for its much awaited car Tata Nano to 1-2% of the final product price. Initially, the expenditure was supposed to be nearly 8-10% of the price of the final product. The reduction is due to the rising input costs, according to auto industry experts. Also, to reduce the distribution cost, Tata Motors is looking to use the e-commerce platform, autojunction.com, for online bookings for Nano from September 08. The company may deploy one dealer in each city to deliver the cars booked online.
Source: The Economic Times
10. With a view to optimize its indigenous electric vehicle technology and to deal with the soaring fuel prices, Bangalore-based electric carmaker Reva Electric Car Company is planning to license its electric vehicle technology to other carmakers – June 26
Source: The Economic Times
11. A number of Indian automobile companies and global players, such as Honda, Nissan and General Motors, have announced plans to make electric vehicles to deal with the mounting prices of petrol and diesel – June 20
Source: The Economic Times
12. Growing demand of diesel car among consumers due to rising fuel prices propel car makers in India to increase diesel car production – July 15
Source: The Economic Times
July 2008
18. 'Maneuverability with an element of style' is the focal point of Ford Fiesta’s new advertisement – July 11
Created by advertising agency JWT Chennai, advertisement of the upgraded version of Ford Fiesta is targeted at status conscious people who have a passion for cars.
The TVC starts with an elegantly dressed woman stepping out of a hall to the exit staircase to receive a phone call. At the other end is her boyfriend and she asks him where he is.
He tells her he isn’t far away – he is in his car, which is across the street. When she offers to cross the street to meet him, he tells her to wait right there. As she watches, he maneuvers the car stylishly and brings it to her side, parking with a flourish between two cars in a seemingly impossible spot.
The film concludes on the thought, ‘The New Ford Fiesta. Styled to Perform’, while the super reads, ‘Go Fida’.
Source: Agencyfaqs



Source:
The Economic
Times
19. Aimed at capturing the fast growing small and medium businesses (SMBs) printing market, HP launched a new marketing campaign ‘Dream Bigger,’ among other marketing initiatives – July 4
As a part of its $300 million global marketing campaign, HP rolled out a new marketing campaign ‘Dream Bigger,’ with Shah Rukh Khan as the celebrity endorser. The company also launched new products targeted at SMBs.
Source: The Hindu






June 2008


Source: Indian Banks’ Association

Source: Association
of Mutual Funds of India

Source: Euromonitor-Credit Cards - India - April '08
21. Reliance Money entered into wealth management to en-cash the growing market – July 1
To expand its financial services, Reliance Money forayed into wealth management services. The company aims to target high net worth individuals with a comprehensive range of wealth management services, including tax planning & assessment, real estate, art advisory and estate planning, among others. Reliance Money also plans to launch exclusive services for senior citizens.
Source: The Economic Times
22. Max New York Life Insurance leverages the wide distribution network of IndianOil Corporation to increase its penetration in rural markets. The company also partners with Indian Railways to increase brand visibility and interaction with potential customers – July 10, July 9
Max New York Life Insurance has tied up with Indian Oil Corporation to sell insurance products through nearly 2,000 IndianOil Kisan Seva Kendras across India.
The partnership with Indian Railways is for Chennai, Bangalore and Trivandrum Rajdhani trains for a six month duration. The entire train would be vinyl wrapped in the Max New York Life brand colours on the outside. Brand signage would also be on display inside the train.
Source: FnB News, The Hindu Business Line
23. SBI partners with India Post to leverage its wide network and expand reach in rural India – July 15
Under the alliance, SBI plans to provide banking facilities to the rural population of Punjab. India Post will act as a business facilitator for the bank and will mobilize the assets and liabilities business for the bank. Transactions in the bank accounts opened by Post offices will be carried out through Point-of-Sales machines installed at the link post offices.
Source: Financial Express
24. Fidelity launches online mutual fund platform with an aim to achieve deeper market penetration – July 1
The facility, FundsNetwork, is aimed at helping intermediaries to focus on customer acquisition, advice and relationship management without being concerned about back office and administration issues. Fidelity also launched Advisers Institute, to provide free business training to mutual fund advisers and to provide coaching for passing the AMFI exam.
Source: The Hindu Business Line
25. To complete its portfolio in financial services, Religare Enterprises is planning to foray into banking sector – June 18
Ranbaxy promoter group’s financial services company Religare Enterprises is exploring both organic and inorganic route. The company acquired a 4.2% stake in Karnataka Bank in 2006.
Source: The Economic Times
July 2008
June 2008
31. ‘Self-confidence, fearlessness and empowerment people gain once insured’ is the theme of Sahara Life Insurance’s new campaign – July 3
The TV commercial of Sahara Life Insurance shows a government office where the protagonist, a regular working man, is signing insurance papers with a smile on his face.
He picks some peanuts on his way home. After that he takes a detour and
reaches an unknown place (an isolated, mountainous spot), which resembles the den of a dacoit. Sitting casually atop his scooter, he munches on peanuts and bravely calls out for Gabbar Singh, challenging him to a brawl.

The voiceover explains, “Atmavishwas Ki Nayi Taaqat”.
Through its communication, Sahara Life Insurance plans to address the common persons and the confidence and fearlessness that insurance brings to them.
Source: Agencyfaqs



Source:
Euromonitor-Supermarkets - India - April '08

Source: Euromonitor-Tea - India - April
'08

Source: Euromonitor-Bottled Water - India - April
'08
Source:
Euromonitor-Soft Drinks - India - April '08
July 2008
32. Nestle launched the Nesvita Pro-Heart milk for health conscious consumers. It contains fatty acid Omega 3, which is claimed to be 98% fat-free and reduces the incidence and gravity of cardiovascular diseases.
June 2008
35. ‘Zubaan pe rakhe lagaam’ is the theme of Center Fresh’s new TVC — June 23
The new TVC of Perfetti Van Melle India’s Center Fresh brand exhibits that by chewing Center Fresh one is so engrossed in the taste that chewing it shuts the mouth. This new TVC has the usual playfulness and tongue-in-cheek tone, which is well associated with Center Fresh’s advertisements.
The TVC is conceptualised by the advertising agency, O&M. At the beginning of the TVC, a young boy is visiting his father in a factory. He gives his father a Center Fresh gum and the father readily starts chewing it, with a voice in the background saying, “Yeh hai Center Fresh chewing gum, iske chabaane se zubaan par lagaam lag jaati hai, to aapne iska fayeda uthaya”.
The son then presents his report card to his father and happily proclaims that he has failed again. The father quietly and smilingly goes through the report card while continuing to chew.
Suddenly he slaps his son; the son is left all zapped because of the unexpected slap. The ad ends with the VO declaring, “Center Fresh sirf zuban pe lagam lagata hai, haath pe nahin”.
In addition to traditional media, the company plans to launch internet viral campaign and radio spots.
Source: Exchange4media


Source: Euromonitor Report- Travel Accommodation - India- October 2007

36. Value conscious Indian travellers are expected to reduce expenditure on travel and eating, due to rising inflation – July 4
Hotels, which are already grappling with the lean season, are witnessing a lower demand due to inflation. Hotels are expecting an 8-10% dip in the projected occupancies for the quarter of July-September 2008, according to industry experts. People are opting for a lower category accommodation and cheaper transport, and are expected to cut expenses on frills such as spas and food and beverages.
Source: The Economic Times

July 2008


Source: Euromonitor-Hypermarkets - India - April '08

Source: Euromonitor-Supermarkets - India - April '08
38. Traditional traders are willing to adapt modern retail business format with support from government – July 13
The internal survey commissioned by the Confederation of All India Traders (CAIT), in 18 cities, revealed that 82% of the traders were inclined to upgrade their traditional business structure. Nearly 94% opined that the government should initiate steps to form a national trade policy for small retailers and bring reforms in the taxation structure and other laws governing trade. India has the highest density of retail outlets in the world, for every 1,000 persons there are 15 retail outlets in India.
Source: The Economic Times
39. Indian Shoppers take the route of big retailers to minimise inflation’s adverse effect – July 1
Urban and rural Indian homes, spending over 45-55% of their income on food, are increasingly switching to big food and grocery retailers to combat the hike in prices of essential commodities. Due to good negotiating power, these big vendors have been able to keep prices relatively low.
Source: The Economic Times
40. PepsiCo plans to launch ‘Time Out’, a new type of kiosk, at offices for soft drinks and snacks retailing – July 5
The new retail sales channel, Time Out, is being set up in select malls and offices across the country. The company had begun experimenting with the Time Out format in offices in the IT/ITeS sector, initially on a small scale.
Source: FnB News
41. Subhiksha acquires a majority stake in the Chennai-based, Blue Green Constructions and Investments ltd., to get itself listed – June 29
Subhiksha has acquired 40% of Blue Green promoters and the combined entity will be called Subhiksha Ltd., which is expected to be listed on the National Stock Exchange and Bombay Stock Exchange. According to industry experts, in this reverse merger Subhiksha will be merged into Blue Green and this will essentially help the unlisted Subhiksha get listed, bypassing the normal process.
Source: The Hindu Business Line
42. Spencer’s Retail ties-up with the US bakery café chain, Au Bon Pain, to enter bakery café segment by opening stand alone stores under Spencer’s brand name – July 1
Spencer’s plans to launch the first flagship store in Bangalore by December ‘08. The outlets will be shop-in-shop cafés within Spencer’s large format stores, before being set up as independent cafés. The menu will include soups, sandwiches, salads, stews and bakery items.
Source: The Hindu
43. To have a presence across all categories and formats, Reliance Retail plans to open specialty stores for mobile phones – June 30
Initially, the company will have outlets in various defined formats and categories within Reliance Retail.
Source: The Economic Times
44. Real estate company Parsvnath to enter into the retail category with mixed retail formats in Delhi and Mumbai – June 21
Parsvnath is planning to open (5-10) retail outlets that include formats such as hypermarkets, convenience stores, food joints and very large stores in FY 2008-2009. The company is looking for a foreign or a domestic collaboration for cash and carry operations and will handle the front-end operations itself.
Source: The Hindu Business Line
45. International Society for Krishna Consciousness (ISKCON) enters confectionery business to promote vegetarian food in India – July 5
ISKCON opened its maiden outlet, Higher Taste, in Bangalore. This outlet will have more than 170 products, including pastries and confectioneries. The company plans to open 100 such outlets as part of its pan Indian operation by 2010.
Source: FnB News


Source: Cellular Operators Association of India
46. 8.62 million wireless subscribers added in May 2008, taking the total telecom user base to 316.97 million – June 26
Cheap call rates and rising purchasing power have resulted in the mobile boom in the country. However the wireline subscribers have decreased from 39.21 million in April to 39.05 million in May. The overall telecom-density rose to 27.59% in May 2008, from 26.89% in April 2008.
Source: The Economic Times
47. Vodafone Essar showcased the replica of the Vodafone McLaren Mercedes Formula One car in Hyderabad – July 4
Under this initiative, Vodafone provided its customers a chance to pose with the McLaren Car upon downloading or activating any of the company’s value added service.



Source:
Auto News Bulletin April ’07- February ‘08 by Murad Baig Associates
48. Demand for high-end bikes is expected to rise in India due to relaxation on Euro III norms and increase in Indian millionaires – July 5
Higher sales of Yamaha’s super bikes with respect to the expected demand in India have encouraged other bike makers to line up more products in this category. Suzuki plans to launch 1,340cc Hayabusa, GXR 1,000 and Bandit 1,250 bikes in September while Honda plans to introduce two super bike models—CBR 1,000 and GLX 1,800—during the festive season in October. Kawasaki is focusing the market and plans to sell its super bikes through Bajaj Auto’s network.
Source: The Economic Times
July 2008
June 2008


Source: Euromonitor Report- Skin Care- India- June ‘08
52. The new campaign of Pond’s Age Miracle “7 day challenge with Money back guarantee” is based on the premise that ‘Pond’s, with its new and improved formulae, has the best proven anti-ageing technology’ – July 15
Under this scheme, the company has invited consumers to its outlets to buy the Pond’s Age Miracle Daily Resurfacing Day Cream, its new and improved anti-ageing technology. The company offered a money back guarantee if the customer is not satisfied after 7 days. Available until 31 August, this offer is supported by a multi media campaign aimed at reaching women across different markets.
Source: Business Wire India
53. To meet the increasing demand of personal and skin care products and to consolidate its position in India, Oriflame India plans to introduce 349 new products in 2008 – July 10
The company has a portfolio of 550 products in categories such as skin care, colour cosmetics, toiletries and fragrances in India. According to the company, its products are priced as mid-market, and Oriflame has been positioned as an aspirational brand.
Source: The Hindu Business Line


Source: Euromonitor-Footwear-India-October 2007
54. Reebok to expand in tier-II, tier-III and lower-tier cities by opening more than 200 stores in FY'08 – June 30
The company currently has 620 stores across the country and plans to reach to 850 by the end of 2008-09. It has plans to introduce 20 new footwear models every quarter, a new apparel in every 45 days. In addition, Reebok also plans to open specialised junior stores for its young customers.
Source: The Business Standards
55. Reliance Retail collaborated with Dama Spa to launch luxury Italian sportswear brand Paul & Shark in India – June 23
Paul & Shark and Reliance Brands (wholly owned subsidiary of Mukesh Ambani's Reliance Retail) entered in to 50:50 joint venture to establish Reliance Paul & Shark Fashions Pvt Ltd. The company plans to launch Paul & Shark brand in India in March 2009 and plans to open around 20 stores in tier-I cities by 2013.
Source: The Economic Times
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Links provided will take you to the full articles appended at the end of the file. |
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© 2008 Zenith Optimedia.
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01. Lufthansa Inaugurates Non-Stop Services Between Pune And Frankfurt
2 July, 2008
Lufthansa commenced its new non-stop services between Pune and Frankfurt with the arrival of Lufthansa flight LH768 at Pune International Airport on the morning of 2nd July, 2008. The six-weekly services make Lufthansa the first airline to offer non-stop connections between Pune and Europe.
The Airbus A319 offers a total of 48 seats in an all-business class configuration. This new service strengthens Lufthansa’s leading position in India, by being the first country in Asia-Pacific to be served by Lufthansa Business Jet.
Uwe Mueller, Vice President, Asia & Pacific, Lufthansa, said: “We believe that the new route between Pune and Frankfurt will cater to the high air traffic demand and will see the economic ties and cultural exchange further strengthen. During the last year, Lufthansa has opened a number of new destinations, significantly increasing its flights to the region.”
Addressing the media conference in Pune, Mr. Werner Heesen, Director South Asia, Lufthansa said, “Lufthansa is the first airline in India to offer non-stop connections between Pune and Europe. With the addition of these flights, Lufthansa will offer 55 flights per week from India via seven gateways, enhancing flight connectivity for passengers. Lufthansa’s terminal at Frankfurt Airport, considered one of Europe’s best airports, offers excellent onward connectivity across Europe, especially the regions of Southern and Eastern Europe”.
By flying between Pune and Frankfurt, Lufthansa is providing a vital link and enhancing exchange between the two important regions. Pune, the eighth largest city in India, is home to many large international firms in the IT, biotechnology and biochemistry sectors. The city is also an upcoming medical tourism destination, targeting overseas patients, including those from Europe. In addition, Frankfurt is an important financial and economic centre and is home to a host of world-class companies.
The 48-seater business jet has spacious cabin layout where passengers can relax in a quiet atmosphere with exclusive service. The small number of passengers onboard each business jet flight allows for short boarding and disembarkation times. Those transiting in Frankfurt will benefit from the largest choice of European destinations in Lufthansa’s network, with convenient departure and arrival times specially coordinated to provide timely onward connections to destinations in Europe, the US and Canada.
The business jets are equipped with special in-flight innovations such as modern lie-flat seats providing an almost horizontal sleeping surface measuring two metres in length, with generous legroom and spacious storage areas. Power plugs for notebooks and reading lamps integrated into the seats provide an enhanced working environment. Each seat is also equipped with a high-quality DVD player with large display and excellent picture quality on which the passenger can select his personal video programme.
Lufthansa currently offers flights between Delhi and Frankfurt, Delhi and Munich, Mumbai and Frankfurt, Chennai and Frankfurt, Bangalore and Frankfurt, Mumbai and Munich, Hyderabad and Frankfurt and Kolkata and Frankfurt. In addition, its partner Swiss International Air Lines offers flights between Delhi and Zurich and Mumbai and Zurich.
02. Jet Gets Govt Nod To Fly On Dubai Route
11 July, 2008
Public sector Air India’s monopoly over the lucrative Dubai sector is over. The government has given permission to Naresh Goyal-owned Jet Airways and JetLite (formerly Air Sahara) to fly on this sector. It has also given in-principle approval to Air Deccan to operate on the route.
Earlier, the government permitted Jet Airways to fly to many Gulf countries, but kept Dubai exclusive for Air India. Public sector carriers Indian and Air India—since merged—have been seeking exclusivity over Gulf routes since they were profitable. After keeping private airlines off these routes initially, the government opened points other than Dubai.
“Jet and JetLite have been allowed to fly to Dubai. The Directorate General of Civil Aviation (DGCA) would soon issue no-objection certificate (NOC) to both the carriers,” a civil aviation ministry official said. The permission to Jet Airways takes immediate effect.
“Note verbale for Deccan to operate on Bangalore-Dubai sector has also been sent,” the official added. This means Dubai civil aviation authorities has been informed about Deccan’s possible operation to Dubai in future.
The ministry has granted permission to Jet Airways to operate seven flights a week from Delhi and Mumbai to Dubai with a total weekly entitlement of 1,582 seats. The airline was given permission in September 2007 to operate flights from India to Kuwait, Qatar, Oman and Bahrain.
Till last year, the government allowed only national carriers to operate to the Gulf. JetLite has been allowed to start flights to Dubai from Hyderabad and Nagpur from winter schedule this year. The airline would have a total weekly seat entitlements of 1,050 seats on each sector.
“It’s a very lucrative route, but operation on it would depend on the scenario at that time. We are optimistic to begin operation as the route is economically viable to operate,” JetLite COO Rajiv Gupta said. JetLite recently put off its plan to fly to Bangkok and Pakistan due to soaring fuel prices. Air traffic on Gulf countries constitutes nearly 40% of India’s total international traffic.
03. Oman Air Launches Bangalore-Muscat Flight
16 June, 2008
As part of its expansion plans, Oman Air on Monday announced a five-times-a-week flight to Bangalore from Muscat.
Oman Air would begin operations to IT hub Bangalore, making it as its tenth destination in India and the 12th in the Indian sub-continent, the Airlines Country Manager Muhammad Salem told a press conference here.
Oman Air after pulling out of Gulf Air and operating independently with the government support also charted a fleet expansion plan, he said. It would add two 737 Boeing this year and five similar aircrafts next year.
Besides this, five Air Bus 330, 200 and 300 will also join the fleet next year, he said.
The carrier, which currently operates 73 flights into India, was looking at expanding to destinations such as Mangalore, Ahmedabad, Amritsar, which it considers as high density areas, Salem said.
"We have initiated process seeking approval from the Indian Government", he said.
Abdulrazaq J Alraisi, Senior Manager (Sales) said, "We expect full load of passengers from Bangalore as it has huge software engineers flying from here."
Omar Air, besides offering holiday packages, wanted to promote tourism package and market Bangalore as Medical tourism destination among Oman people, as several come to India for treatment, he said.
Aviation fuel hike has hit the airlines budget, he said and anticipated the situation would change.
04. Magic Moment Vodka Lunched
15 July, 2008
Liquor manufacturer Radico Khaitan on Tuesday launched M2-Magic Moments Vodka in the country's market.
The new product was launched by brand ambassador and Bollywood actor Hrithik Roshan, a company release said here. Magic Moments Grain Vodka is targeted at the young and the young at heart, the release said. "I am happy to be here for two primary reasons. One Magic Moments promises everything that a great life should have. And two, it embodies an excitement in and for life," Roshan said. Magic Moments Vodka has been launched in six flavours, chocolate, orange, green apple, lemon grass and ginger and lime and raspberry, the release said.
05. Bacardi Rolls Out White Breezer
3 July, 2008
Bacardi, the world’s largest privately-held spirits company, is rejigging its Breezer ready-to-drink (RTD) portfolio in India. This will also see Bacardi’s local arm contributing to a product innovation in the company’s global offerings.
Bacardi Martini India Ltd (BMIL) is showing up with a colourless Breezer, Clear Lemon, which is being rolled into the market. For the first time, Breezer will have colourless liquid in its portfolio.
It is believed that some of Bacardi’s other markets like Thailand, for instance, have looked at the possible introduction of Breezer Clear Lemon.
The move is indicative of Bacardi’s growing confidence in the domestic RTD market, which made a tepid start few years ago, with several players opting out after the initial interest. Bacardi Breezer with 4.8% alcohol strength is solely driving RTD sales, with annualised volume of roughly 6.5-lakh cases.
The introduction of Clear Lemon will also see Bacardi rejigging its RTD portfolio in the country. While the three core flavours—orange, lime and cranberry—stays, clear lemon is seen replacing Blueberry. Another flavour, Jamaican passion may have a cyclical market stint based on the pull factor.
“The launch of Clear Lemon is in keeping with the increasing popularity of white spirits in India. We also did a consumer survey and realised the Bacardi is usually associated with colour and that our younger consumers would like something colourless, hence the launch. It is a flavour that will suit the Indian palette,” said BMIL marketing controller Gautam Gangoli.
BMIL is the 74:26 joint venture between Bacardi and their local partner Gemini Distilleries in Mysore.
Although white spirits has a small base, its growth has far outperformed the total spirits market in the last few years. Last year, while the overall market grew 8-9%, the white spirits market grew 35% and players say that the main competition today is not from other brands but from other segments. “The consumer is not static today and prefers different spirits at different times.”
06. Kingfisher Launches Kingfisher Bohemia Wine In Key Markets
Kingfisher Introduces The Bohemia Experience!
10 July, 2008
Kingfisher – the brand that has been synonymous with providing a “good time” to consumers have launched their own brand of wines in India - “Kingfisher Bohemia”.This wine comes in three variants – white, red and rose. With these three wines, the strawberry-and-violet Pinotage Rosé, the pineapple-and-melon white wine Chenin Blanc Chardonnay and the sweet berry-flavoured Pinotage - Kingfisher Bohemia rewrites the rules of wine drinking in India. This is because these are ‘anytime anywhere’ wines which complement any type of cuisine.
With a taste nurtured in the Cape Floral Kingdom, South Africa, one of the world’s oldest, most eco-friendly wine growing regions, Kingfisher Bohemia is enriched by the unique climate typical of that area. The resulting flavour is a fruity, delectable bouquet that goes well with any food or occasion.
Kingfisher Bohemia has been designed to match all cuisines - Indian, Chinese, Continental or Italian and will introduce India to a whole new fun way to enjoy wine. Free of any of the fuss, rituals and rules associated with wine drinking, Kingfisher Bohemia can be enjoyed at all times. There are no rules or rituals to enjoy your Kingfisher Bohemia wines and they say: ‘don’t ask wine experts about what to eat with it, just ask your taste buds!’
Elaborating on Kingfisher Bohemia, Mr. Shekhar Ramamurthy, Deputy President – United Breweries Limited says, “We believe that it’s time India discovered the fun side of wine! No rules, no rituals, no dress codes, any occasion & any cuisine matching the wine! This simplifies the enjoyment of wine. Kingfisher Bohemia offers the wine drinker great taste and unmatched flavour, minus the complicated rituals commonly associated with wine drinking.
So now all wine drinkers in India can savour the experience of Kingfisher Bohemia wines, a no fuss and uncomplicated way of enjoying great wines.
Kingfisher Bohemia is available at a price ranging from 590 to 795 depending on the market it is available in.
07. Inflation Slows Down Car Sales
26 June, 2008
Inflationary pressures have applied brakes on the growth plans of carmakers reeling under the pressure of high interest rates and a sharp dip in consumer demand.
Rising interest rates and sluggish stock market conditions have further dampened sentiments, industry sources said. Volume players like Tata Motors, Hyundai, Maruti and others are finding the going tough and most of the growth is coming from the huge discounts and subventions offered by manufacturers, dealers and financiers.
Dealers are also stuck with rising inventory and are under pressure to push sales with high discounts. Industry growth is expected to fall to 8-9% in 2008 from 13-14% last year, senior industry officials said.
Sales are expected to be flat for the next few months, and automakers are watching with dismay the effect on bottom lines. The impact on margins will not be very clear, as most car companies are privately-held, except for Tata Motors, Maruti and Mahindra & Mahindra, sources said.
Owing to high input pressures, most car companies were forced to increase prices by 3-4% in April. “With sales under pressure, car companies, along with dealers, have upped discounts on most of the car models in the last few months,” said a Mumbai-based car dealer.
In fact, the newer launches like SX4, Spark, City, Logan, which had waiting periods of 3-4 months, and some of the older models like Indica and Santro are now available with huge manufacturer and dealer subventions.
Some of the car manufacturers, along with dealers, offer exchange bonuses while others offer competitive finance rates. The increase in excise of over 1,500cc cars has also been a dampener, as prices have gone up in the range of Rs 15000 to Rs 20,000. Auto loan rates are also expected to go up, which is currently ruling at 14-15%. A tough market is forcing customers to shift their priorities and keep away from the auto mart. Most customers are adopting a wait-and-watch policy. Although manufacturers insist that June-August sales dip and volumes start picking up from September with the festival season.
After seven years of growth, the Indian automobile industry declined 4.7% to 96.48-lakh units in 2007-08 against 10.12-lakh units last fiscal.
The automobile industry had been on an upswing during the last few years as rising salaries, high economic growth and easy financing saw sales scaling new highs. Poor availability of consumer finance in semi-urban and rural areas and rising fuel costs are also seen as worrisome trends , said sources.
08. Indian Car Cos Speed Up On Hybrid Road
20 June, 2008
The auto industry seems to be high on hybrids. First, Honda rolled out its Civic Hybrid in India and now homegrown hybrids are due from Tata and Mahindra in the next three years. Taking their frugal engineering capabilities to a new level, Tata Motors and Mahindra & Mahindra (M&M) are developing affordable hybrid vehicles.
Jumping onto the hybrid bandwagon with their low-cost technologies, the two local majors are looking to roll out models that will cost a fraction of the Rs 21.5 lakh (ex-showroom Delhi) that Honda’s Civic sedan does. The Civic hybrid, India’s first hybrid car, was launched on Wednesday. It is fully imported from Japan and thus attracts a high duty of over 100%.
The domestic majors are developing indigenous technology at a much lower tax burden. Hence the homegrown hybrids will come at a much lower price. According to sources, the Tata and M&M hybrid models will come at an additional cost of less than Rs 1 lakh to the existing range. Tata Motors has set a benchmark price of Rs 45,000 for the hybrid car technology while M&M’s cost target is of around Rs 80,000 for its utility vehicle range.
Tata Motor is expected to launch a diesel and petrol-fired hybrid technology on its flagship model Indica. The smaller version of the same technology is also expected in its small car Nano. A Tata Motors executive said: “We are still in the research phase and it will take some time to roll out hybrid vehicles. We have already launched our electric technology in the mini-truck ACE and its improved version will follow in the Indica and Indigo range of cars.”
M&M is also developing an affordable hybrid version primarily for its diesel vehicles, which will hit the market in the next two years. M&M senior vice-president R&D Arun Jaura told ET: “We are taking a totally different approach to developing the mechanical and electric hybrid technology. We are working on a new format of blending electronics, powerdrive, battery and software to develop an indigenised hybrid technology, ideal for Indian conditions.
It is currently under trial and I cannot reveal its price. We plan to provide seamless alternative mobility solution to the customers at very competitive prices.” The company had already showcased a hyrbid Scorpio at the Auto Expo 2008 in New Delhi in January and is further improving the technology for commercial application.
“The hybrid technology will help these companies meet the advanced euro IV and V norms, which will come into force in the next decade. These companies are developing hybrid systems based on their new line of petrol and diesel engines that mate an electic motor with different automated and manual transmissions,” said a source. These vehicles are expected to hit the Indian market early 2010.
9 July, 2008
Tata Motors is looking to use the e-commerce platform to market Nano, which is slated to hit the road by early-October. The company, it is learnt, will start online bookings for Nano from September.
The company has no immediate plans to issue any new Nano dealership. Instead, it has asked its 190-odd existing dealers nationally to upgrade their stores to create an ambience for Nano.
Sources said Tata Motors will use autojunction.com, an e-commerce portal from mjunction Services, to market the Rs 1-lakh small car. mjunction Services is a 50:50 JV between SAIL and Tata Steel, and specialises as a business process improvement company. “In all probability, TML will create a site of its own for online booking of cars as well,” sources added.
When contacted, Tata Motors spokesperson Debasis Ray told ET: “It is premature to comment on modes that Tata Motors will adopt for marketing or bookings of Tata Nano. The company has not made any decision or announcement. As for distribution, Tata Motors has a nationwide network of dealers, which naturally will be deployed for Tata Nano as well.”
The company can reduce the distribution cost by deputing one dealer to deliver the responsibility of online bookings in each city. The buyers can show their booking copy and drive away the car having the dealer as a mere point of contact. The company will directly send the list of bookings to the dealer so that the task becomes easier for him.
Tatas Likely To Cut Nano Publicity On Rising Costs
3 July, 2008
Nano, India’s most eagerly-awaited car, might be launched without much fanfare. Blame it on inflation as Tata Motors and other carmakers are slashing or are in the process of reducing spending on publicity and advertising.
According to two industry experts ET spoke to, many manufacturers are reducing their expenditure on advertising as part of their strategy to hold on to the price of the product, which would directly affect customers.
Says Edelweiss auto analyst Ashutosh Goel, “Manufacturing costs are increasing and OEMs can do little about it, so cutting overheads is the logical thing. It is not happening for the first time, even in the past auto manufacturers have cut down on advertising and marketing costs whenever there have been price pressures.”
When asked about reducing advertising expenditure to cushion the selling price of Nano, Tata Motors official spokesperson said: “We would not like to comment on this,” before adding, “It is too early to comment on advertising cost of a product in July, which would be rolled out by end of this year.”
Nano, which is slated for launch in October this year, is initially expected be priced at Rs 1 lakh, as promised by Group chairman Ratan Tata, despite pressure from vendors who are facing rising costs because of soaring prices of inputs such as steel.
In a bid to keep the selling price of the product steady, Tata Motors might decrease its advertising and marketing costs. The advertising cost for the product, says a Tata Motors official, was originally meant to be about 8-10% of the price of the final product.
However, due to the rising input costs, advertising and promotional expenditure may be brought down to as low as 2%, said officials. Analysts say any product launch always has high advertising costs, but Nano might just prove to be an exception.
Anupriya Acharya, president, The Media Edge, the media agency which has the mandate for the Nano, said: “There has been no discussion on the Nano advertising strategy. However, we have already seen that the auto industry has reported depressed numbers, and if this trend continues, then advertising budgets will definitely take a hit. We’ve always noticed that during a lean phase or a slowdown, advertisers first slash their ad spends.”
“The same could go as down as 1% or 2%, but the final decision is still pending,” said an executive with Tata Motors. Analysts point out that all OEMs in India spent anything between 5% and 8% of their selling price per product on advertising and marketing.
For the first two quarters most of the OEMs, including Tata Motors, have slashed their advertising costs. “The OEMs are reluctant to pass on the increasing costs to customers, so the best way is to reduce the cost itself by reducing the advertising cost,” says an analyst.
10. Reva Electric Ready To License Tech To Other Carmakers
26 June, 2008
Bangalore-based electric carmaker Reva Electric Car Company is looking at licensing its vehicle technology to other carmakers. One of the largest manufacturers of electric cars in the world, Reva is currently exported to 13 overseas markets in small numbers.
Reva’s plans for licenced manufacturing comes at a time when other global manufacturers like Nissan, Suzuki, Hyundai, Renault and Toyota are utilising India as a hub for making low-priced vehicles.
The company is looking at optimising the potential of its indigenous electric vehicle technology to crank out affordable and environment-friendly mobility solutions. Besides the car, Reva has developed a 13-seater minibus, which is in the concept stages.
It currently makes three Reva variants and plans to launch a new car every year with greater focus on next-generation lithium ion batteries. It also plans to launch bigger cars in the future.
Reva’s deputy chairman CK Maini told ET, “We have a single-minded focus to develop and offer the finest technology in electric vehicles. We have developed the next generation Reva which travels 200 kilometres and attains a maximum speed of 120 km. Few carmakers have the expertise to develop electric vehicles and we are ready to licence the technology which will have high viability in developed markets like Europe and South-East Asia on the back of soaring fuel prices.”
There are more than 2,500 Revas on the road, of which around 1,000 cars are in the UK alone. The company is planning to raise its production to 30,000 cars by year-end. This will require an investment of up to $20 million as it plans to enter new markets.
“We see a major increase in demand on the back of soaring fuel prices and high financial subsidy being offered by various state governments. State government initiatives to decongest urban centres will drive demand and our entry into Delhi is expected to bring good incremental numbers. We are expanding beyond Europe and will introduce Reva in South America and South-East Asia in the next few months,” Mr Maini added.
Reva was launched in Delhi at Rs 2.99 lakh (on road with insurance premium) for the base variant. Higher variants loaded with air conditioning, climate control seats, scratchproof impregnated panels and anti-roll bar comes at a price of Rs 3.49 lakh and Rs 3.78 lakh. It boasts the lowest running cost—40 paise per km.
11. Rising Fuel Prices: Electric Vehicles To Hit Indian Roads Soon
20 June, 2008
If there is one idea whose time has come, it is that of electricity-powered transport vehicles. The highest-ever prices of petrol and diesel of today are only one reason for this.
At current, heavily subsidised, fuel prices, battery-operated electric vehicles (EVs) cost only about one-tenth as much to run as petrol-driven vehicles, and those drawing power from overhead central grid-connected lines, even less.
Little wonder, a number of Indian companies, from places as varied as Chennai, Kolkata and Rajkot, have announced plans to make electric cars. The number of electric two wheeler brands in the market already exceeds 20 and is growing.
Major global players like Honda, Nissan and General Motors (accused of “killing” its successful electric car, developed in 1997, under the pressure of the oil and ancillary industries) are launching large scale programmes to make EVs and plug-in hybrid cars.
More important, environmental logic overwhelmingly favours EVs. They don’t run on internal combustion engines and give off no pollutants. Typically, EVs also occupy much less road space than comparable fossil-fuel transport. Their relevance in reducing traffic congestion in our horribly crowded and over-polluted cities cannot be over-emphasised.
EVs have other merits too. I must make a disclosure of interest here. I have used a Reva electric car for more than three years and find it easier to drive and maintain than a bicycle. EVs are extremely simple machines and involve no multiple complex systems like fuel pumping, injection/mixing, combustion with electric synchronisation, gearbox-based transmission, and pollution- and noise-control mechanisms.
Their battery-driven motor sits on top of the axle and transmits power directly via traction. The gear-free driving is a hoot. EVs have fewer moving parts and less wear-and-tear than fossilfuel machines. I have had only one problem — besides tyre punctures — with my car in three years, necessitating a shock-absorber change. EVs also mean reduced dependence on imported fossil fuels, and encourage frugal use of space and materials.
True, in life-cycle terms, EVs, like everything else, have a carbon footprint and leave a pollution trail — from manufacture and assembly of components and batteries, and consumption of rubber, metal, and other materials, to final waste disposal. But 80 per cent of life-cycle pollution from petrol/diesel vehicles is caused during their running. That’s where EVs score decisively.
Admittedly, EVs have disadvantages too. They are not easily amenable, at today’s level of battery technology, to use in large-scale public transportation except as trolley-buses or trams drawing power from the grid. Electric cars and two wheelers have a limited range, typically 60 to 130 km, depending on the design of batteries.
They need more frequent recharging than a petrol car/scooter needs refuelling: typically, two to six hours a day, for three to five days a week, depending on use. Above all, electric cars are not spacious ‘family vehicles’ . Most electric cars on offer can seat two adults and two children comfortably. At a pinch, the Reva can accommodate and pull four adults in cramped conditions.
No means of private transportation, however clean, can be a substitute for mass public transport. But insofar as private transport has a role, EVs’ merits outweigh their disadvantages especially for couples or single drivers, themselves a growing proportion of India’s car and two-wheeler users. With a little planning of one’s trip, and appropriate charging, one can comfortably negotiate a city with an EV.
I have never been stuck with a dead battery even while driving all the way to the international airport from south-central Delhi and back. Indeed, driving one can transform one’s experience of our roads as sites of tension, cut-throat competition for favoured lanes or space, the mouthing of abuse and display of rage. There is, then, a strong case for public support for EVs.
Besides launching trolley-bus services and reviving/strengthening tram transport, such support can take three forms. First, the government should offer straightforward price subsidies and rebates in VAT, road taxes, insurance premiums and registration charges, besides free parking facilities and exemptions from congestion charges.
Many European Union governments are indeed doing so. For instance, EVs enjoy free parking in London, besides 100 per cent depreciation in the first year. They pay no congestion charge (£8 a day) in central London. Apart from outright price subsidies, France mandates that 20 per cent of all new cars in public fleets must be electric.
In Italy, EVs enjoy a rebate of nearly 30 per cent on the price, besides free parking and exemption from road taxes for five years. In Japan, EVs are given handsome tax support, besides $20 billion funding for efficient battery development. As a result, ironically, there are more Revas, the world’s largestselling purely-electric cars, running in London than in Bangalore, where they are made.
The Chandigarh and Delhi territory governments have just offered rebates of 29.5 per cent on EVs. Other state governments must follow suit. The Centre must also go well beyond offering its present measly rebate of Rs 75,000 for state institutional buyers.
Second, the government must initiate programmes for developing lightweight, highpower batteries (e.g. lithium-ion ) for EVs. Most EVs use lead-acid batteries, whose basic design is more than 100 years old. A battery revolution is waiting to happen and must be vigorously backed.
Third, the government must create an infrastructure in the form of free charging points in city centres and major car parks, which will greatly enhance the range of EVs and make them more attractive and competitive with small petrol-driven cars. That’s the way forward.
12. Rising Fuel Cost: Consumers Prefer Diesel Cars, Cos Increase Production
15 July, 2008
Maruti Suzuki’s fast movers Swift and Dzire are selling 65% diesel variants and others like Tata Motors, M&M, GM, Hyundai and Ford are jacking up production of the diesel models. Tata’s Indica and Indigo, Mahindra’s Logan, GM’s Optra and Hyundai Verna and Sonata are seeing an increase in diesel model sales in recent months.
The trend towards diesel models is forcing Maruti Suzuki to launch the diesel and the petrol variant of the Splash hatchback and is understood to be jacking up production of its diesel engine plant to three lakh units from one lakh units. Although company officials deny the move, sources indicate that the Japanese car major is working with Fiat on a smaller engine to power its B segment cars like Alto, Wagon R, Zen Estilo.
The Swift and Dzire diesel variants are powered by the 1.3 litre Fiat’s multi-jet diesel engines. Maruti Suzki did not have any manufacturing unit for diesel engines earlier, but they did manufacture diesel versions of Maruti Zen and Maruti Esteem, using imported engines from Peugeot.
Tata Motors now has the most affordable diesel car in the Indian market—Indica and Indigo. More than 75% of these two models sell the diesel variants. Making diesel engines is an important part of Korean major Hyundai’s vision, looking at the ever-rising prices of petrol in the local market. More than 65% of Verna and Sonata sales come from the diesel variant. However, “we are looking at offering the Santro and Accent models with CNG and LPG to counter any competition”, said Hyundai Motor India senior V-P (marketing and sales) Arvind Saxena.
Diesel technology is getting much superior more environment-friendly. This is forcing car manufacturers, who do not have the technology, to start looking at alternative solutions, says GM India V-P Ankush Arora.
13. Audi Lunches Audi A4 Sedan In India
10 July, 2008
German luxury car manufacturer Audi plans to launch more luxury car models in the near future, a top company official said. "We already have five models in India. We plan to launch more luxury car models in the Indian market, including the small car A3 at an appropriate time," Audi India's Managing Director Benoit Tiers told reporters after launching the new Audi A4 sedan here today.
Audi India commenced its business activities in 2007 and presently has five models -- Audi A8, Audi Q7, Audi A6, Audi A4 and Audi TT. "We are expecting to sell 1,000 of our cars in the Indian market in 2008, compared to 350 cars last year on the back of growing demand for luxury cars in the market. The new Audi A4 will be a crucial product to help us achieve this goal," Tiers said.
As a part of its strategy to increase sales, the company will have 12 dealers in place by the year-end, from the present seven. The company is opening five exclusive showrooms by the end of the current year in Ahmedabad, Chennai, Kochi, Kolkata and Ludhiana. At present, it has showrooms in Delhi, Hyderabad, Gurgaon, Mumbai, Pune and Chandigarh. The company plans to increase its dealer-network to 18 by next year.
The new Audi A4 model sold through these dealers is based on an entirely new technical concept which offers considerable advantages over its predecessor and combines powerfully dynamic design with outstanding handling characteristics.
14. BMW Introduces New 5 Series In India
10 July, 2008
German luxury car maker BMW today introduced new variants of its 5 Series sedan priced in the range of Rs 36.9 lakh and Rs 46.8 lakh as it looks to strengthen its presence in the country.
The new variants, BMW 520d, 530d and 530d Highline powered by diesel engines, will be additions to its existing petro variants BMW 525i and BMW 530i.
"The BMW 5 Series is in the luxury Business Class car segment, and it is our goal to continue providing our customers in India with the highest standards of all-round quality, safety, and perfection to ensure the highest levels of comfort and luxury, BMW India President Peter Kronschnabl said.
The company which started assembling cars in India last year had sold about 1,400 units and is targetting to sell 2,000 units this year.
It had increased production capacity of its Chennai plant from 1,700 units to 3,000 units per year on a single shift basis with an additional investment od Rs 3 crore. It had made an initial investment of Rs 110 crore.
15. Hyundai Launches New i10 With 1.2L Kappa Engine
15 July, 2008
Hyundai Motor India Ltd on Tuesday rolled out the i10 powered by the all new 1.2-litre Kappa engine at its plant in Chennai. The in-line, four-cylinder, 1.2 litre engine while adding to the power will also deliver greater operational efficiency in terms of both fuel consumption and emissions, claimed the company in a press release here.
The launch of the new Kappa engine coincides with the inauguration of the engine and transmission plant at Sriperumbudur which will produce the brand new Kappa engine to be fitted first in the i10 meant both for the domestic and the export market. The new engine and transmission plant, which cost over $250 million, has a capacity of 250,000 units per annum.
Announcing the launch, H S Lheem, managing director, HMIL, said, “Efficiencies in fuel consumption and environment are the prerogatives for any automobile manufacturer. And Hyundai, as a conscientious global corporate citizen, prioritises these with continuous innovation in technology and design. Our new Kappa engine is the best in class today, with more power, less fuel consumption and a lower CO2 and overall emissions. The current 1.1L engine has proved to be one of the very successful engines for Hyundai and it will continue to power both the Santro and the i10, but the new Kappa engine will significantly raise the bar in this segment and redefine the expectation from this class of cars.”
The aluminium block, first in its segment Double Overhead Cam Shaft (DOHC), 16 valve with 32 bit microprocessor Kappa engine delivers a class leading 80PS/5200rpm and 11.4Kgm/4000rpm torque which results in excellent driveability both in city as well as on the highway. The engine is Euro 5 ready and emits only 119g/km of CO2 which is the lowest for this class of cars, the company said.
The Kappa engine i10 will now be also with an automatic transmission. A four speed 4-speed, automatic gearbox is mated to this all new, powerful engine which will add to the convenience of city driving.
Developed over a period of 48 months at a cost of $421 million, the Kappa project harnessed all of Hyundai’s engineering know-how and will raise the bar in terms of power, performance, fuel efficiency and environment and uses some cutting edge technology like offset crank and light weight engine material to enhance performance.
The Kappa i10 will be launched in three variants the Magna, Sportz and the Asta with all top-end features like the sunroof, 2-Din audio system, a unique red pack for the Sportz interiors and some class leading safety features like anti-lock braking system (ABS) and dual airbags. The new kappa i10 will be sold along with the existing Epsilon 1.1 litre engine variant and will be available in a range of 10 colours.
16. Proton Set To Drive In To India
17 June, 2008
Malaysian national carmaker Proton has finalized its India plans and is all set to enter the 1.5-million Indian passenger vehicle market. The company has selected the 1.2-litre 5-door mini car Savvy, the 1.3-litre entry-level sedan Saga and the 1.6-litre second generation mid-size car Persona for the Indian market.
The three models are currently undergoing field trials and technical evaluation at various locations in India. Protons’s two-day technical clinic on these cars concluded at Pragati Maidan in New Delhi last Saturday. These models will be introduced in phases, and are expected to hit the market early next year.
Proton cars will compete with Maruti Suzuki’s WagonR, Swift, Dzire and SX4; Hyundai’s Santro, i10 and Verna; Tata Motors’ Indica and Indigo; and GM’s Chevrolet UV-A and Aveo in the Rs 3.7 lakh to Rs 6.5 lakh price band.
According to automobile industry sources, Proton is scouting for a joint-venture partner in India to manufacture and market its cars after hectic negotiations with utility vehicle major Mahindra & Mahindra (M&M) fell through.
“We were close to striking a deal with M&M, but they have preferred to distance themselves from the car market after the Logan sedan’s not too successful run. We are now looking for a possible joint venture with other Indian automobile companies, particularly with a strong focus on marketing,” said a senior executive of Proton Motors Ltd, who is overseeing the technical trials.
Proton, a manufacturer of small and mid-size cars, is looking at high fuel efficiency and alternative fuels like compressed natural gas (CNG) as its main plank in India. “Our cars are CNG compatible, which is widely accepted and used in India. We may bring CNG and develop other fuel options through our engineering subsidiary, Lotus, depending upon the results of the current feasibility study,” the Proton executive said.
Proton, which has presence in China, Iran, Pakistan, UK and Australia, is eyeing the world’s second fastest growing Indian passenger car market after facing saturation in the 4.42-lakh a-year Malaysian market. Proton has been facing tough competition in its domestic market and has seen its marketshare shrink.
It has also been in the market for a strategic investor and, at one point, some of the top names in the auto industry had evinced interest in buying the company. It’s longest suitor was Volkswagen though the unwillingness of the Malaysian company to sell controlling stake to a global buyer turned out to be a deal dampener.
“The Malaysian automobile market has saturated at around 4.5-lakh cars a year for the past few years. Our domestic sales are constant while significant growth has been registered from our overseas operations. So, our main focus is on developing markets like China and, especially, India, where 75% of the total cars sold are hatchbacks and compacts. India offers huge potential for a small car maker like Proton,” the executive added.
17. Honda Launches First Hybrid Car In India
18 June, 2008
Japanese car major Honda on Wednesday launched the first hybrid car in India, Civic Hybrid, priced at Rs 21.5 lakh (ex-showroom, Delhi).
The car is powered by a 1.3 litre petrol engine and electric motor. India is the 33rd country where Honda has launched its Civic Hybrid. ( Watch )
"This is yet another step to strengthen Honda's presence in India in line with our long term goal of bringing eco friendly vehicles," Honda CL's car India President and CEO Masahiro Takedawa said here.
18. Ford Fiesta’s New Advertisement To Ease The Parking Problem
11 July, 2008
With The launch of the upgraded version of the Ford Fiesta, the company rolled out a commercial that highlights manoeuvrability with an element of style. The ad has been created by JWT Chennai and targets people who have a passion for cars and are slightly more status conscious.
The television advertisement starts with an elegantly dressed woman stepping out of a hall on to the exit staircase to receive a phone call. At the other end is her boyfriend and she asks him where he is.
He tells her he isn’t far away – he is in his car across the street. When she offers to cross the street to meet him, he tells her to wait right there. As she watches, he manoeuvres the car stylishly and brings it to her side, parking with a flourish between two cars in a seemingly impossible spot.
Leaning over, he opens the door for her, while the crowd around stares in awe. The film concludes on the thought, ‘The New Ford Fiesta. Styled to Perform’, while the super reads, ‘Go Fida’.
The commercial shows that the driver of the car is confident and comfortable about his car as well as his relationship with his lady.
19. HP Unveils Slew Of Initiatives For SMBs
4 July, 2008
Part of $300 m global marketing campaign.
Targeting the fast growing small and medium businesses (SMBs) printing market, Hewlett Packard (HP) on Thursday announced its new ‘Go-to-Market’ strategy and unveiled a slew of initiatives for the segment.
“The new initiatives include roll out of our new marketing campaign ‘Dream Bigger’ with Shah Rukh Khan as the celebrity endorsement, along with the launch of a host of products targeted at SMBs. While the exercise is a part of HP’s worldwide $300 million global marketing campaign, the launch of its new products forms a part of HP’s revolutionary ‘Print 2.0 strategy’ designed to accelerate the company’s ability to capture a significant portion of the 53 trillion pages forecast to be printed by 2010,” HP India President (Imaging & Printing Group), Ravi Aggarwal, said at a press conference here.
“We are providing SMBs, one of the fastest growing segments for HP, with the most comprehensive set of printing hardware, services, solutions and tools that make it easier and more affordable for the segment to create, consume, manage and print business content in the way they want.
With our new SMB-focussed strategy we expect to further strengthen our leadership in the SMB-pie,” he added.
20. Sony Launches New Video Mp3 Walkman
18 June, 2008
Sony India has introduced the new NWZ-A726 video MP3 walkman which is slimmer and more streamlined. Retailed in a black metal casing, the 4GB NWZ-A726 MP3 walkman is priced at Rs 8,990.
The Sony NWZ-A726 is stocked with features, including music, photo, and video playback. On the audio end of things, the A720 support WMA, AAC, linear PCM and MP3 music formats, plus JPEG files for photos, in addition to the AVC (H.264/AVC) Baseline Profile and MPEG-4 video codecs.
Sony's four clear audio technologies such as Clear Bass, Clear Stereo, Digital Sound Enhancement Engine (DSEE), and 13? EX Headphones significantly improve sound quality when playing back digital music files. They fill in the high tones that can be lost during file compression, enhance the bass, minimize distortion and maintain a consistent channel signal creating a better listener experience.
For exceptional image quality, the NWZ-A726 has a bigger 2.4-inch QVGA (320 by 240 pixels) LCD screen that displays video at 30 frames per second either in landscape or portrait view. Also audio and video files are automatically bookmarked when the player is stopped or shut down.
The NWZ-A726 has a standard user interface that makes it easy to enjoy songs, videos or pictures. The square four-way navigation pad on the NWZ-A726 is flanked by two small option and menu buttons. All other buttons are confined to the right side of the player, including a rocker switch for volume control and a hold switch. The bottom of the NWZ-A726 video MP3 walkman features a headphone output and proprietary USB connection.
The NWZ-A726 has an excellent battery life (impressive 36 hours of audio playback and 10 hours of video) that can store up to 925 songs, for songs on an average of four minutes in length at 128kbps in the MP3 format.
21. Reliance Money Forays Into Wealth Management
1 July, 2008
In a bid to expand its gamut of financial services, broking and distribution house major Reliance Money has announced its foray into wealth management. This was announced by Sudip Bandyopadhyay, director & CEO of Reliance Money, here on Tuesday.
So far, wealth management services in India mainly include investment in equity-linked portfolio management services, structured products, insurance and mutual funds. “We aim to widen this definition by including tax planning & assessment, real estate, art advisory and estate planning, among others, within the ambit of wealth management. The idea is to provide clients a comprehensive range of ‘cradle to grave’ services in the financial arena,” said Bandyopadhyay.
Each investor will be assigned a dedicated wealth manager having access to dedicated and experienced advisory resources that allows them to design optimal asset allocation strategies (customized solutions), and provide ongoing reviews of investment performance.
With the help of its wealth managers and in-house research team, Reliance Money, part of the $100 billion Reliance Anil Dhirubhai Ambani Group, will target high net worth individuals and aims to create a wealth management process that extends beyond mere investments. The company already serves the needs of lower income group through mutual funds and insurance products, and the middle income group with portfolio management services for as low as Rs 5 lakh.
Under its wealth management services, Reliance Money also plans to have a separate module to exclusively concentrate and cater to the financial planning needs of senior citizens. The company will launch its wealth management services across India with a focus on retail clients, through its network of over 10,000 plus retail outlets across 5,000 plus towns and cities.
“The wealth management market in India is growing faster. We plan to expand the overall pie by also concentrating on tier II and tier III cities,” added Bandyopadhyay.
The wealth management services of Reliance Money will also be available to the 25 million NRIs and PIOs (person of Indian origins) through its overseas offices in the UAE, Oman and Hong Kong. The company plans to expand its operations in over 15 countries spread across Europe (London), North Africa, the Middle East and South East Asia by 2009.
Industry studies indicate that there will be two million wealthy individuals in India, holding over $510 billion in liquid assets, by 2011.
22. Source: Max New York Life India
10 July, 2008
General: Consumer interest, Social issues; Business: Advertising, PR & marketing, Banking & financial services, Business services, Chemicals, Energy companies, Financial Analyst, Retailers; Healthcare
Max New York Life Insurance Enters into a Tie-up with IndianOil Corporation
Through IOC’s Kisan Seva Kendras Significantly more People will now have Access to Some of the Best Insurance products in the Industry
New Delhi, Delhi, India, Thursday, July 10, 2008 -- (Business Wire India)
Max New York Life Insurance Co Ltd, one of India’s foremost private life insurance companies, today announced a tie-up with IndianOil Corporation. With this, IndianOil will make available its around 2,000 Kisan Seva Kendras across the country for the sale of Max New York Life insurance products. This will allow a significantly larger number of people in rural markets to have access to Max New York Life Insurance products.
Announcing the tie-up, Max New York Life Insurance Deputy Managing Director Mr. Rajesh Sud commented: “The tie-up will bring insurance to the masses and help boost financial security.” He further added: “Emerging markets have immense need for financial protection and long-term saving instruments but are currently underserved. To reach such diverse and widely spread population Max New York Life Insurance has adopted a multi-channel strategy and utilizing existing Distribution Networks. This tie up is a step towards furthering our reach in Emerging Markets and serve these markets more efficiently.”
“In line with our commitment of taking the benefit of Life insurance to the last mile, we have put in place a comprehensive strategy for Emerging Markets. We pioneered a unique Hub & Spoke distribution model, which is supported by corporate agency relationships, referral tie-ups with State and District Cooperative Banks and Regional Rural Banks to deepen our penetration in rural and semi urban markets. We offer need and aspiration based products and localized communication for these markets,” said Mr. RP Singh, Executive Vice President & Head – Emerging Markets.
Speaking on the occasion, Indian Oil Corporation’s General Manager, Retail Sales, Mr. K.R. Suresh Kumar said: “Through our Kisan Seva Kendras we have been successfully reaching vital products including petroleum products to rural India. From fuel to lubricants besides insecticides, fertilizers, financial services and FMCG products, our Kisan Seva Kendras have proved to be a lifeline for the millions of rural consumers they serve. In this context, IOCL has entered into various tie ups with leading companies like National Seeds Corporation, Indo Gulf Fertilizer, Bank of Baroda, Oriental Bank, Dena Bank, Dabur etc. to make available their products and services to rural population.”
“Given the reach of IndianOil’s Kisan Seva Kendras into India’s hinterland, Max New York Life will have complete access to the rural markets, for reaching insurance products to them. This tie-up would also enable Kisan Sewa Kendras to move up the value chain by making life insurance available to the rural consumers.”
Max New York Life will start by setting up offices at 100 such IndianOil’s Kisan Seva Kendras across Punjab, Haryana, Gujarat and Western Uttar Pradesh. Eventually, this model will be extended to other Kisan Sewa Kandras also across the country.
Max New York Entrains Rajdhanis For A Brand Chug
9 July, 2008
Ads on trains are catching up. Max New York Life is the latest company to partner Railways to utilise the exterior as well as interior branding opportunities in the Chennai, Bangalore and Trivandrum Rajdhanis.
Under this arrangement, which would initially be valid for six months, the entire train would be vinyl wrapped in Max New York Life brand colours on the outside and brand signage would be on display inside the train as well. The first such train, Bangalore Rajdhani, was flagged off today from Delhi by Mr Rajesh Sud, Deputy Managing Director, Max New York Life Insurance.
The branding exercise as well as provision of better amenity services are being done under a public private partnership initiative of Railways, which had roped in CTS Management (for facilities management) and Peacock Media (advertising rights).
The aim of the PPP is to increase customer service standards for passengers using these Rajdhanis.
Speaking on the occasion, the Division Regional Manager, Northern Railways, Mr. Rakesh Saksena, said, “Max New York Life would provide passengers on three routes of the premier Rajdhani Express trains viz., Delhi – Bangalore, Delhi – Chennai & Delhi – Trivandrum with upgraded services like high quality flooring, clean toilets, soap dispensers, tissue paper dispensers, deodorant based toilet flushing system in toilets, automated fragrance dispensers in the compartments and trained housekeeping staff on-board to maintain these services throughout the journey.”
Flagging off the train, Mr Sud said train advertising of this kind was a great platform for brand visibility and interaction with potential customers.
23. SBI-India Post Tie-up To Provide Banking Facilities In Rural Punjab
15 July, 2008
State Bank of India has entered into an alliance with India Post to provide banking facilities to the people in rural areas of Punjab.
‘SBI—India Post Alliance’ was launched on Monday by Ajay Swaroop, chief general manager, State Bank of India Chandigarh Circle and PR Kumar, chief post master general, Chandigarh at Roopnagar.
Through this alliance the bank aims to reach out to the population in the unbanked areas. Under this collaboration, India Post will act as a business correspondent of State Bank of India. To start with, India Post will only act as a business facilitator for the bank and post offices will mobilise assets and liabilities business for the Bank. Subsequently, the post offices of India Post will act as business correspondent for SBI & transactions in the accounts of bank customers opened by Post offices will be carried out through Point of Sales (POS) machines installed at the link post offices.
For all these services, India Post will be given commission by SBI at mutually agreed rates.Initially the SBI–India Post alliance will be operational at four Post Offices viz. Kharar, Takhat Garh, Nurpur Bedi and FP Nangal as a pilot for the State of Punjab.In the coming weeks this alliance will be extended to other Post Offices throughout the State.
The national alliance has already been working successfully at Nagpur, Jaipur, Tirupati, Hubli, Bangalore, Ranchi, Madurai and Tiruchirapally. through pilots in 6 States.
24. Fidelity Launches Online Platform
1 July, 2008
Mumbai, June 30 Fidelity International has launched FundsNetwork, an online fund platform in the country.
FundsNetwork is a technology powered solution which will provide mutual fund advisors with business tools that will support transactional and reporting requirements as well as planning and guidance needs.
This platform will offer online a range of funds from a number of fund houses.
“Market development and penetration of mutual funds have been severely limited by the smaller number of agents selling funds especially when compared with the insurance industry’s strength in number of agents. The challenge has been further aggravated by poor acceptance of mutual funds among insurance agents,” said Ms Ashu Suyash, Managing Director and Country Head- India, Fidelity Advisers International.
The facility is aimed to help intermediaries to grow their business by allowing them to focus on customer acquisition, advice and relationship management without being concerned about back office and administration issues, she added.
Business coaching
Under the first phase of this initiative, Fidelity Advisers Institute has been launched, which will focus on business coaching for mutual fund advisers and will offer comprehensive training and development programmes for advisers free of charge.
The new facility will specifically also focus on the AMFI certification module, which will help candidates pass the AMFI exam. The training will include both e-learning and face-to face method.
At the same time, mutual fund advisors who are currently selling mutual funds can also avail themselves of other training modules.
“Backed by our experience in international markets, FundsNetwork will be a business partner for mutual fund agents by providing them business coaching to help them grow their business aided by modern practice management tools,” said Mr Robert Higginbotham, President, Fidelity International.
The platform can also be used by individual investors to invest directly or through intermediaries in various mutual fund schemes.
FundsNetwork has a presence in the US, the UK, Germany and Taiwan.
Fidelity Mutual Fund has assets under management of Rs 8,879.73 crore at the end of May 2008.
25. Religare Plans Banking Foray
18 June, 2008
Ranbaxy promoter group’s financial services company Religare Enterprises is looking at foraying into banking sector. The company is exploring both organic and inorganic route, when the sector opens up, for the venture. Incidentally, the company acquired a 4.2% stake in Karnataka Bank in the last quarter of 2006 and this is the only bank where Religare has invested so far.
At the end of the quarter ended March 31, 2008, there were 14 institutional shareholders holding a total of 41% stake in the bank. US-based Oppenheimer Funds Inc is the highest shareholder with 4.94% stake. The shareholding of this bank is widely disbursed, and it does not have a promoter.
Religare is keeping its option open of increasing its stake in the bank if it gets the regulatory nod. Says Religare Enterprises CEO and MD Sunil Godhwani: “Karnataka Bank was the first bank in which we invested. The company has advisory and other financial services relationship with Karnataka Bank among other banks. But, Karnataka Bank is the only bank in which we have picked up stake.”
“We are offering all banking-related services except issuing cheques and taking deposits. The group has been looking at foraying in banking segment as it will complete our financial services. However, the venture should be feasible and add value to the shareholders, bottomline and the company’s overall business. We are looking for the market to open up,” he added.
Under the existing regulations, a corporate entity cannot buy more than 10% in a bank. Banking licences are hard to get in India and Religare has also not applied for a banking license.
Mr Godhwani said the company has recieved investment options in several banks but has not yet zeroed it down to any particular bank. According to industry sources, Religare may invest a significant amount of Rs 10,000 crore which the promoter family will get for selling its 35% stake to Japanese company Daiichi Sankyo in its banking foray.
Market watchers say that Religare has been looking at acquiring a significant stake in a bank as the company needs one to expand its financial services business.
26. ICICI Prudential AMC Launches New Equity Fund
9 July, 2008
Asset management company ICICI Prudential AMC today launched an equity fund that is aimed at maximising long-term capital appreciation while investing in banking and financial services firm.
ICICI Prudential Banking and Financial Services Fund is an open-ended equity scheme, a release from the fund house said here.
It aims to maximise long-term capital appreciation by investing 70-100 per cent in equity and equity-related securities of companies engaged in banking and financial services and 0-30 per cent in debt instruments.
The new fund offer (NFO) opens today and close on August 7, the release said.
"We believe in providing investors with financial solutions through introducing products that will help add value to their investment portfolio," ICICI Prudential AMC Managing Director Nimesh Shah said.
ICICI Prudential AMC has an average assets under management of around Rs 59,505.14 crore as on June 30.
It manages a comprehensive range of schemes to meet the varying investment needs of its investors spread over 245 cities in the country.
27. Kotak Securities Launches AutoInvest Nationwide - 1st Product To Allow Investors To Invest Via SIP In Gold ETFs Along With Equity & Mutual Funds
15 July, 2008
Kotak Securities today announced the launch of AutoInvest and its gold profile AutoInvest – Gold where you can invest in Gold ETF too, the product is a first that allows investors to invest via SIP (Systematic investment Planning) in Gold ETFs along with the equity and mutual funds all in one portfolio. Gold has always been close to Indians as it plays a significant role in religious and human sentiment. The glittering yellow metal is also considered as a safe investment that is protected from currency fluctuations and the downswings in the financial markets.
Commenting on the AutoInvest benefits, Mr. Prasanth Prabhakaran Senior VP, Kotak Securities said, “Through continuous research, we found that there was a category of investors who wanted to invest in the stock market for long term but are unable to do so, either due to the lack of time or a lack of knowledge in stock picking. We therefore decided to launch AutoInvest to address this gap. Further taking AutoInvest to the next level, we have also launched AutoInvest Gold which allows investors to build their investments in a combination of Gold ETF, Equity stocks and Mutual Funds. It is our constant endeavour to involving investors in every step of their wealth creation to both motivate them as well as educate them on the best choices available. We aim to cater to investors who believe in a systematic long-term wealth creation. The investor should however be aware that investments in equities are subject to market risks and a SIP product does not necessarily assure returns.”
AutoInvest – Gold, is a systematic investment solution that enables an investor to invest in gold ETFs, stocks and mutual funds on a regular basis, making it a well diversified investment. With AutoInvest - Gold, on sale of Gold ETFs through Kotak Securities, the client will be given a 2 per cent discount coupon which client can redeem at any Kotak Mahindra Bank branch if he wishes to purchase gold within the validity period of the said discount. For availing the discount coupon on sale of Gold ETF through Kotak Securities the client needs to be a Kotak Mahindra Bank account holder.
Under AutoInvest - Gold the investor can invest in 3-4 stocks, mutual funds and gold ETF every month, which is/are recommended by a dedicated research team at Kotak Securities.
28. ‘Loan Factory’ To Be Launched Tomorrow
8 July, 2008
Chairman and managing director of Bank of Baroda M.D. Mallya will inaugurate the bank’s ‘Composite loan factory’ here on Wednesday.
The chief manager (Retail Loan Factory), Bank of Baroda, Bangalore, Subash G. Rathi, making a presentation of the bank’s SME products at Kanara Chamber of Commerce and Industry (KCCI) here on Monday said that the loan factory, first of its kind in the country, would cater to the needs of Dakshina Kannada and Udupi districts.
Purpose
He said the loan factory was a facility to provide all types loan facility under one roof. Such units aimed at expediting the process of loan appraisals and disbursement in respect of retail, and small and medium enterprise loans. The composite loan factory would be located at the first floor of Milagres Centre at Hampankatta here and would cover five branches of the district in the two districts, he said.
Salient feature On the salient feature of the loan factory, he said the scheme would entail the bank official visiting the borrower instead of the borrower visiting the bank. The bank official would brief the prospective borrower about the loan products and collect essential documents to process the loan applications. Dedicated teams would process the documents to facilitate quick disposal of the applications, he said. The new loan factory would cover composite loans, SME short term loans, SME medium term loans, housing loans, traders’ loans. to name a few, he said.
29. Citibank Launches Citigold Global Banking Brings The World Closer For Global Entrepreneurs, Travelers, Investors, Students And Expatriates
16 June, 2008
Citibank today announced the launch of Citigold Global Banking, a premium Banking and wealth management service exclusive to Citigold clients. The new Citigold Global Banking program takes financial mobility to a whole new level by enhancing the banking experience for Citigold clients not just in India but also around the world. This initiative leverages on Citi's strong worldwide presence to offer cross-border banking products and services to internationally mobile Citigold clients. India is among a select group of countries in the Asia Pacific region where this service has been launched today.
Citigold is Citibank’s wealth management business for its mass affluent client segment that provides a holistic suite of both retail banking and wealth management products and solutions that include investments, insurance, mortgage, business banking, retirement planning, succession planning and wealth transfer. Today, Citibank serves over 400,000 Citigold clients in Asia Pacific (ex Japan), underscoring the global financial institution’s leadership in the wealth management space.
As the economy and business environment in India continues to grow, professionals, entrepreneurs and investors in the region have more financial interests today that span multiple countries and currencies. The trend of Indian talent taking on additional job responsibilities that result in expatriate or overseas assignments also continues to rise. Often, simple and routine transactions such as opening a bank account, remitting money, buying a house, taking a loan in case of emergencies become complicated in foreign lands. Citi has estimated that, on average, the mass affluent segment in Asia Pacific is growing at about 15% on an annual basis.
“Today we live in a global village. As the world gets smaller, the needs of affluent clients get bigger. When people travel from country to country, a big area of concern is the loss of their ‘home’ banking relationship, their credit history, and easy access to their accounts from anywhere in the world. Citi understands that situation, which is why we developed a global ‘passport” through Citigold Global Banking to address our clients’ needs anytime, anywhere,” said Mr. T. R. Ramachandran, Head, Retail Banking, Citibank N.A., India.
Citigold Global Banking provides an easy transition for clients, enabling them to open bank accounts, get credit cards, enjoy Citigold status worldwide, transfer funds conveniently and gain access to a powerful global network of branches and ATMs with emergency cash withdrawal facilities. This service is further facilitated through Global Support Centers and a Global Banking Website that allows a snapshot view of all accounts and relationships that the client has with Citi around the world.
Mr. Sameer Kaul, Head, Branch Banking, Citibank N. A., India added, “Our Citigold clients lead busy lives and they expect transactions, particularly cross-border financial transactions, to be faster, safer and more convenient than ever before. Citigold Global Banking is able to deliver on all these areas. Our clients’ local banking will now seamlessly merge with their global banking requirements. These are the advantages of Citi’s global reach, scale, and expertise.” Citigold Global Banking Benefits
-- Pre-Arrival Account Opening – Before the Citigold client reaches a foreign country, Citi will be able to start the account opening process and in most cases even have the accounts opened before the client reaches the foreign shores, depending on the regulatory norms in the foreign country. Using a client’s credit history, Citigold relationship managers can also help them open a credit card account for immediate access to credit upon arrival.
-- Global Support - Citigold clients have access to logistical and emergency support through an unparalleled network of more than 4,000 Citibank branches in 43 countries. Citi has also established four Global Support Centers in Europe, Asia, North and South America with teams of specially-trained staff members able to offer personalized cross-border account opening assistance to Citigold customers through the entire application process.
-- Global Recognition - Citigold clients can transfer their Citigold status from country to country, whether relocating or traveling, to enjoy the privileges, recognition and status they are accustomed to.
-- Citigold Center Access – Access will be provided at over 550 Citigold Centers in 36 countries, including lounges and meeting rooms, as well as free use of telephone, fax and the Internet services.
-- Emergency Cash Withdrawal – In the event of emergencies, and subject to proper verification, Indian Citigold customers can obtain the equivalent of up to US$2,000 from their accounts, at the designated Citi branches overseas.
-- Toll-free Global Hotline (800-CITI-CODE) – Indian Citigold customers traveling abroad can contact their home Citigold Customer Service hotline via a single toll-free, global number to request assistance with their accounts.
30. Reliance MF Launches SIP Scheme With Insurance Cover
29 July, 2008
Chennai, June 28 Reliance Mutual Fund (RMF) on Friday launched Reliance SIP Insure, an investment option with free life insurance cover. The Deputy Chief Executive officer of Reliance Capital Asset Management Ltd (RCAML), Mr Sundeep Sikka, said the facility was provided in 10 select equity schemes of RMF and will help support investors to accomplish their goals even in the event of their unfortunate demise.
In the event of death of an investor, the balance unpaid SIP instalments would be made good from insurance cover offered by Reliance General Insurance. The nominee would be able to continue in the scheme without having to make further contribution to the scheme, which is subject to a maximum of Rs 10 lakh, he said.
Minimum investment
The minimum investment per instalment is Rs 2,000 a month and there is no upper limit. The minimum period of contribution is three years and thereafter, in multiple of one year, he said.
31. Sahara Life Insurance New National Campaign Of A Common Man With Uncommon Self-Confidence
3 July, 2008
As Sahara Life Insurance expands at the pan-India level, the new national campaign was rolled out which speaks of the self-confidence, fearlessness and empowerment people gain once insured.
The TV commercial shows a government office where the protagonist, a regular working man, is signing the insurance papers with a smile on his face. As he gets ready to go home, he takes his lunch box and a quintessential briefcase and exits the office.
He drives towards his house on his Priya scooter, picking up some peanuts on his way. While he is driving, he takes a detour.
He reaches an unknown place (an isolated, mountainous spot), which resembles the den of a dacoit. Sitting casually atop his scooter, he munches on his peanuts and bravely calls out for Gabbar Singh, challenging him to a brawl.
The voiceover explains, “Atmavishwas Ki Nayi Taaqat”, with the logo shot.
Sahara Life Insurance hopes to address the common man in its communication and the confidence and fearlessness that insurance brings with it.
32. Nestle’s New Enriched Milk
4 July, 2008
Nestle has introduced a new Omega 3 enriched milk product that will help manage cholesterol. Nesvita Pro-Heart milk, with the fatty acid Omega 3, was launched by actress Karishma Kapoor in the Capital on Thursday. The milk, claims Nestle, is also 98 per cent fat-free. Omega 3, which is derived from rapeseed oil and corn oil, is a type of fatty acid that is required for normal growth, development and reduces the incidence and gravity of cardio-vascular diseases and is thus beneficial to the heart, said Nestle. The acid is not produced by the body but normally assimilated through the diet. “Our research revealed that as consumers become more health conscious they look for healthier foods to help manage cholesterol in their everyday diets. Based on this insight, Nestle India used its knowledge of scientific nutrition to develop milk with Omega 3,” said Mr Mayank Trivedi, GM (Dairy), in a statement.
33. Wipro Launches Sugar Substitute
18 July, 2008
Wipro Sweet `n' Healthy, a low-calorie sugar substitute, has been introduced in the Kerala market by Wipro Consume Care and Lighting (WCCLG). The product promises to deliver the taste of sugar without the extra calories. The other brands in the WCCLG wellness portfolio include Glucovita glucose powder, Wipro Sanjeevani Sat Isabgol and Wipro Sanjeevani Honey. Wipro Sweet `n' Healthy was first launched in AP and after the success in the test market, the product is now being launched in Kerala. Wipro Sweet `n' Healthy is currently available in two variants aspatrame and Sucralose, both molecules are approved by USFDA, WHO and other health organisations across the world.
17 June, 2008
Nestle India has launched Polo Xtra Strong, an innovation on its existing brand, Polo. According to a company statement, Polo had built strong brand equity with its consumers through its unique proposition - "The mint with the hole". India is now amongst the top markets for Polo worldwide. The launch of Polo Xtra Strong would further strengthen this core brand. According to the statement, consumer insights had shown that as the mints market continues to grow, many new consumers were looking for longer lasting freshness. Polo Xtra Strong, with added menthol crystals, would provide consumers with longer lasting freshness that they seek. The launch will be supported by the new TV commercial for Polo Xtra Strong which breaks from third week of June.
35. Center Fresh Presents A Chewy Solution To A Sticky Situation
23 June, 2008
After providing a solution to the ‘foot-in-mouth’ syndrome, Centre Fresh brand from the Perfetti Van Melle India’s stable has come up with a new TVC that shows how it could ‘zubaan pe rakhe lagaam’. The TVC has been conceptualised by O&M and is the brainchild of Abhijit Avasthi, Creative Director, O&M Mumbai. The film has been produced and directed by ad filmmaker Prasoon Pandey of Corcoise Films.
The TVC retains the playfulness and tongue-in-cheek tone without compromising on the integral brand message. Center fresh was associated with something that ‘shuts up mouths’. The earlier film had shown the product as a preventive mechanism to counter somebody’s ‘foot-in-mouth’ tendencies.
Rohit Kapoor, Group Product Manager, Perfetti Van Melle India, said, “The basic message is the tagline – ‘Zubaan Pe Rakhe Lagaam’ – which exhibits that by chewing Center Fresh one is so engrossed in the taste that chewing it shuts the mouth.”
He further said, “Apart from the 360-degree initiative that we are taking, we will also be doing an Internet viral campaign. A first time ever with an in-built game along with the viral and radios spots are also planned. There will also be a special innovation on MTV to further build on the tagline.”
The TVC opens on a young boy visiting his father in a factory. He gives his father a Centre Fresh gum, who readily starts chewing it, with voice over in the background saying, “Yeh hai Center Fresh chewing gum, iske chabaane se zubaan par lagaam lag jaati hai, to aapne iska fayeda uthaya”. The son then presents his report card to his father and happily proclaims that he has failed again. The father quietly and smilingly goes through the report card continuing his chewing. Suddenly he slaps his son. The TVC ends with the VO saying: ‘Centre Fresh sirf zubaan par lagaam lagati hai, haath pe nahi’.
Abhijit Avasthi explained, “The film builds on the proposition of ‘Zubaan pe rakhe lagaam’, which has proved to be immensely popular and successful for us. The story is as quirky has most Perfetti ads are. It seems fairly straightforward in its narration, but has a dramatic twist in the end.”
The age group that Centre Fresh is targeting is quite wide, from 8 years to 24 years in SEC ABC. The TVC broke on June 20 in all entertainment and news channels.
36. Inflation Plays Spoilsport: Hotels' Occupancy To Dip
4 July, 2008
These are tough times for travel and hospitality industry. First it was fuel price hike and slowdown that impacted business, and now it's inflation that's playing a spoilsport. Hotels are expecting a 8-10 % dip in the projected occupancies for the quarter July-September , which is also the lean period for hospitality industry. Though the people are still travelling, tour operators say that they are opting for a lower category of accommodation and cheaper transport.
Hotels’ ancillary sources of revenue, especially food & beverage and spas, might also clock lower returns as consumers cut expenses on frills.
As Indian travellers are value-conscious , inflation will alter the habits, though people might not exactly cut down on their weekend trips and holidays. “People staying at five-star hotels will opt for a four-star or mid-segment hotels.
At the same time, with rising airfares, people are opting for trains,” says Arjun Sharma , managing director, Le Passage to India. This means squeezing margins for tour operators as lower category products and services do not have very high margins. “As a travel operator, we have to create models to de-risk inflationary pressures,” adds Mr Sharma.
Hotels, which are already grappling with the lean season, are seeing a lower demand owing to inflation. “It’s early days but residential business will be affected,” says Gautam Anand, V-P , operations, ITC Welcomgroup . “From now onwards there will be a correction in room rates,” says Sarovar Hotels executive director Ajay Bakaya.
And it’s not only dip in occupancies that hotels are worried about. “Inflation will have an impact on debt, borrowings and procurement (as food prices have gone up) for hotels ,” says a source at Taj Group of Hotels. Adds V-P , sales and marketing, Leela Hotels, Sanjoy Pasricha, “Inflation will impact bottom line by 1-2 %. Come September, we will increase our room rates by 9-12% to offset the inflationary impact.” Secondary sources of revenue such as retail, spas and F&B will be impacted too as disposable income decreases.
“Eating out at hotels might not get impacted but drinking out will. As prices rise, people prefer drinking at home,” points out Anand. Tour operators believe that outbound leisure tourism will be hit the most. “The affordable short-haul trips to Thailand and Malaysia that middle-class has been opting for, will reduce as airfares are soaring and spending power has been hit,” says a tour operator.
37. Ansal API Launches Hi-tech City Project
14 July, 2008
Real estate company Ansal Properties and Infrastructure Ltd (Ansal API) on Saturday announced the launch of its hi-tech city project ‘The Megapolis’. The UP Government – approved township adjoining Greater Noida would be spread over 2,500 acres and is extendable to about 9,000 acres.
“The investment in the project will be close to Rs 13,600 crore whereas the project turnover is about Rs 26,900 crore. The project will come up in phases, and the overall completion would happen by 2013,” Mr P.N. Misra, Executive Director - Business Development, Ansal API said.
“HDFC Group has decided to pick up eight per cent stake in the project,” Mr Misra pointed out.
He said the company had already procured over 300 acres of land.
38. Traders Opt For Modernising Retail Business Format
13 July, 2008
Traditional small shopkeers in the country were in favour of converting the traditional retail into a modern format and expected the government to pave the way for modernisation by providing financial assistance and rationalising tax structure, according to a recent survey.
The internal survey comissioned by the Confederation of All India Traders (CAIT) in 18 cities, revealed that 82 per cent of the traders were inclined to transform their traditional business format by upgrading their existing business structure.
Ninety four per cent opined that government should initiate steps to form a national trade policy for small retailers and bring reforms in the taxation structure and other law governing trade, a release quoting the study said.
Nearly 87 per cent of the traders viewed that retail trade should be placed for priority sector advances under the present banking system to make it feasible for the banks to facilitate financial assistance to traders without much paper work. About 80 per cent wanted primary focus of government for providing infrastructural faclities in commercial markets.
India has the highest density of retail outlets in the world, for every 1000 persons there are 15 retail outlets in India. The overall retail market size in India is estimated to be Rs 15 lakh crore. About three per cent of the retail trade is the organised sector and the balance 97 per cent is unorganised. The size of the market is expected to exceed Rs 20 lakh crore by 2010, it said.
The survey was conducted by the CAIT Research Trade Development Board, (CRTB) betwen April to June 2008 with a sample size of 7643.
39. Inflation Times: Shoppers Flock To Big Retail For Food Bargains
1 July, 2008
Large modern Indian retailers, hobbled by strict foreign investment caps, political concerns and protests from small traders, are finding support from an unusual quarter: spiralling food prices.
With India's annual inflation rate at its highest in more than 13 years, more shoppers are switching to big food and grocery retailers, which have the muscle and the scale to keep prices lower, from small traders and vendors.
Only about 4 percent of the country's retail industry is controlled by large retailers, compared with more than half in Malaysia, and the lion's share of food and grocery is with small shops and vendors.
Faced with higher prices of vegetables, rice, cooking oil and other items, more consumers in India are opting for the relatively stable prices at modern stores, which are squeezing razor-thin margins on food to ring up more sales.
Pantaloon Retail India Ltd, the top listed retailer, recently offered a 20 percent discount on all food and grocery items at its Big Bazaar hypermarkets, and drew more shoppers to its 89 stores, Chief Executive Rajan Malhotra said.
In stores, Pantaloon pushed its higher-margin store labels covering a range of products from butter to lentils, and was able to offset the discount with larger volumes of sales as well as stronger margins from non-food items, he said. "Sales of our store labels have been very buoyant."
India's fragmented retail industry is estimated to be worth about $350 billion and is widely forecast to nearly double in size by 2015, with modern retail making up a fifth of sales.
Small traders and shops currently make up the bulk of India's more than 15 million retail outlets. Indian legislation bans foreign multibrand retailers from entering its market. Rice, flour, fruits and vegetables are 20-30 percent cheaper on average in larger retail stores, according to a recent study by the Indian Council for Research on International Economic Relations.
At Reliance Retail, a variety of promotions has helped draw more shoppers and higher spends, with store labels of staples and items such as instant noodles yielding higher margins.
"When inflation is high, promotions are particularly relevant, as the average household is looking to stretch their budgets," said Jai Bendre, an executive vice president, at Reliance Retail.
"Because of our size we have amazing negotiating power with vendors, and on our own labels we are able to save on advertising and promotion expenses," she said.
Reliance Retail, a unit of Reliance Industries Ltd, operates convenience stores, supermarkets and hypermarkets.
MODERN SHOPPING
India's annual inflation rate, measured by the wholesale price index, jumped to 11.42 percent in mid-June, and analysts expect it will remain in double digits until the end of the year.
With food prices on the boil, urban and rural Indian homes, that already spend an estimated 45-55 percent of their income on food, are looking for ways to trim their shopping bills.
This includes surrendering the convenience of home deliveries from small neighbourhood stores for discounted items and specific promotions at large stores that may be some distance away.
"Clearly, consumers in emerging markets are already moving to modern shopping experiences for the hygiene and price factors," said Lawrence Hutter, a senior analyst at consultancy Deloitte.
"In this environment, in particular, larger retailers have an edge as they have greater financial strength and negotiating power with suppliers, and they can absorb some of the impact of the price rise because they are more diversified," he said.
While no retailer has the critical mass for large economies of scale, several are already reaping the benefits of size.
These include Pantaloon, discounter Subhiksha, Reliance Retail's 600-plus Fresh stores, Aditya Birla Group's 500-odd More stores, RPG Group's 400 Spencer's stores, and discounter Vishal Retail's 100 stores.
Bharti Enterprises has just started rolling out its convenience stores ahead of the launch of wholesale centres at end-2008 in a joint venture with Wal-Mart Stores Inc.
"Some shoppers may be cherry-picking, going to modern stores for specific offers," said Pankaj Gupta at consultancy Tata Strategic Management Group. "A good cross-section will stick with the modern format."
40. Pepsi's Time Out To Retail Soft Drinks And Snacks
5 July, 2008
PepsiCo is in the process of rolling out a new countrywide retail sales channel by the name of Time Out. The Time Out format is in the form of kiosks. These kiosks are being set up in select malls and offices across the country. The company had begun experimenting with the Time Out format in offices in the IT/ITeS sector on a small scale initially. PepsiCo executive director, sales, Tanmay Vats said: "We began the concept on a small scale in a rapidly growing channel - offices. The kiosk format is flexible and can be customised to the space needs of specific areas."
41. Subhiksha Buys Listed NBFC
29 June, 2008
Chennai, June 28 Subhiksha Trading Services Ltd, the closely held company that runs the country’s largest food and grocery discount retail chain branded Subhiksha, has acquired a majority stake in a Chennai-based listed entity, Blue Green Constructions and Investments Ltd.
The boards of the companies are to meet on Monday to consider a merger and share swap ratio. According to Mr R. Subramanian, promoter of Subhiksha, the combined entity will be called Subhiksha Ltd and is expected to be listed on the National Stock Exchange and Bombay Stock Exchange.
According to sources, Subhiksha will be merged into Blue Green, which is a reverse merger, and this will essentially help unlisted Subhiksha get listed, bypassing the normal process. Subhiksha had earlier announced plans for an initial public offering, though it had not indicated a date for it.
Blue Green Constructions, an NBFC (non-banking finance company), is listed on the Madras Stock Exchange. On why Subhiksha acquired an NBFC, Mr Subramanian said Blue Green also had plans to get into the retail business and also identified some retail space for the purpose. “This will give us easy access to additional capital, enabling us to hasten our expansion process,” he said.
Subhiksha has acquired 40 per cent stake of the Rs 5-crore paid-up capital of Blue Green from its promoters at par. This will also trigger an open offer. Post-acquisition, the promoters of Blue Green will continue to hold 27 per cent stake.
42. Spencer’s Retail Ties up With U.S. Bakery Chain
16 June, 2008
RPG enterpise Spencer’s Retail has tied up with Au Bon Pain, a U.S.-based fast dining and bakery café chain to launch outlets across India beginning with a flagship store in Bangalore by December this year. Au Bon Pain means ‘the place of good bread’ in French.
Sanjiv Goenka, Vice-Chairman of RPG Enterprises, said that an agreement had been signed for a master franchisee which would be owned by a joint venture of Spencer’s and Varin Narula, director and promoter of Au Bon Pain, Thailand, the brand’s first outlet outside the U.S.
A joint venture, called Novel Confectioners Ltd, has been formed in which Mr. Varin will have a small equity.
To invest Rs. 50 crore
Addressing a press conference here on Tuesday, Mr. Goenka said Rs. 50 crore would be invested to set up a back-end factory in Bangalore and 100 standalone stores, mostly in the south.
“While we felt that Bangalore, with its international population, was a great place to launch a brand like this, the other stores would be in Hyderabad and Chennai and Tier-1 and Tier-2 cities in the next 18 months. The menu would include soups, sandwiches, salads, stews and bakery items.”
Shop-in-stores
Later, shop-in-shop stores would also be launched with a pan-India roll-out covering the north and the east.
Bernard Platt, Senior Vice President, Franchising, said the Boston-based brand operates in over 200 locations in the U.S. and other countries. Mr. Narula, who has been associated with the brand’s first foray outside the U.S., said that based on the success in Thailand over the last 11 years, he was confident that Au Bon Pain would soon become “India’s finest bakery café”.
To queries as to whether the delay in the Kolkata launch of the U.S. brand was linked with the problems encountered recently over a Spencer’s hyper store in Gariahat here, Mr. Goenka said although sales had been affected but they were picking up and “now the issue is behind us”. He declined to elaborate further on this.
Spencer’s, which opened its first store in Chennai in 1863, sustained its operations to emerge as India’s first modern retail format store when it launched its first hypermarket in Hyderabad in 2000. It now has 400 stores and is planning to open 200 more this year, targeting a Rs. 2,000 crore turnover.
This is Spencer’s second international tie-up this year, the first being one for kids’ toys with Woolworths of the U.K.
Spencer’s Retail To Enter Bakery Café Segment
1 July, 2008
Mumbai, June 30 The RPG Group-promoted Spencer’s Retail would be entering into a joint venture with a US-based bakery café chain and setting up stand alone stores under its brand name. “We are going to form a joint venture with a US-based café chain, one of the biggest in the world, and set up standalone stores. The announcement would be made within the next 10 days,” Mr Sanjiv Goenka, Vice-Chairman, RPG Enterprises, said.
Currently, in the US market, there are companies such as Panera, Atlanta Bread Co and Au Bon Pain, which are the largest in the bakery cafe segment. Besides, there are other chains such as House of Bread, Cheese Cake Factory and Frullati Cafe & Bakery which also have a significant presence.
Going forward, Spencer’s Retail is expecting its future ventures to contribute between 15-20 per cent of its total turnover. In the recent past, it had formed a distribution arrangement with the UK-based chain Woolworths.
“In the next 18 months we expect our joint ventures and distribution arrangements to contribute between 15-20 per cent of the turnover,” says Mr Samar Singh Sheikhawat, Vice-President Marketing, Spencer’s Retail. Currently Spencer’s Retail, under its two formats, generates a turnover of Rs 800 crore.
Poised to enter new ventures with international companies, launching a new brand in the bakery café segment is now imminent. Without disclosing the name of its proposed venture partner, Mr Sheikhawat added, “As part of the joint venture formed would be shop-in-shop cafes within our large format stores before being set up as independent cafes.”
Ramping up portfolio
Other joint ventures planned are in the area of fashion wear for children and men. Being more of a food intensive retailer, Spencer’s Retail is now ramping up its apparel portfolio with future plans of spinning off independent fashion stores as part of specialty retailing initiatives. Having launched independent electronics outlets (which are currently at an incubation stage), there is a possibility of having a fashion format in the future. According to Mr Sheikhawat, “In future there could be independent fashion stores and at the moment we are focusing on the fashion portfolio at our stores.”
With intentions of becoming a serious player in the fashion business, Spencer’s is also looking at enhancing its private labels under brands such as Mark Nicolas and Island Monks, apart from its existing fashion portfolio. “Currently, fashion as a category contributes 10 per cent of the turnover. We plan to take it up to 25 per cent in the next 18 months,” says Mr Sheikhawat.
In spite of steep real estate costs there are no plans to explore the franchise route as the retailer expands its number of stores and formats across the country. “The franchise route would not be explored and all our stores would continue to be owned by the company and we intend breaking even in our operations by 2010,” says Mr Sheikhawat.
43. Reliance Plans Specialty Stores For Cellphones
30 June, 2008
Reliance Retail is planning to open a chain of specialty stores to retail mobile phone handsets across the country.
The mobile handset retail initiative will be spearheaded by Navneet Saluja, who was earlier heading Reliance Retail’s operations in Delhi-NCR. Reliance Retail stores will compete with similar stores of other major retailers, including Subhiksha, RPG and Essar-Virgin’s The MobileStore.
When contacted, a Reliance Retail spokesman said, “Our initiatives are a full spectrum design across various defined formats and categories within Reliance Retail. As regards separate mobile telephone format, we will make announcement at an appropriate time.”
Reliance Retail’s strategy has been to have a large presence across all categories and formats and the company’s foray into mobile phones is an extension of that strategy. The roll-out of food & grocery stores, Reliance Fresh, the company’s best known format, has been quick although with its own share of controversies.
But other specialty formats, which started slow, are now picking up. For a faster roll-out and in order to overcome challenges related to acquiring retail space, the company has chosen to take the franchisee route.
Reliance Retail is also entering into alliances with foreign players for some of its specialty formats, where it thinks the foreign partners’ experience could come in handy. Reliance Retail operates stores in various categories, including food & grocery, consumer durables and IT, apparel, wellness products, footwear, books & music, and jewellery.
44. Retail Blueprint: Parsvnath To Open 5-10 Stores In 2008-09
21 June, 2008
New Delhi, June 20 Real estate company Parsvnath on Friday outlined plans for an aggressive retail foray and said it would open five-ten stores — in a mix of formats including hypermarket, convenience stores, food joints and very large stores — during the current fiscal.
The company said it is in talks with major retail chains to explore the possibilities of a foreign or a domestic collaboration for setting up these retail formats, but did not divulge the names (of potential partners) or the investment estimates for the proposed retail foray.
“We will do the front-end but we will not do cash and carry. We are in talks with various players for different formats. The retail business is growing phenomenally and this is likely to continue,” Mr Pradeep Jain, Chairman of Parsvnath Developers Ltd, said on the sidelines of a conference here to announce the company’s fourth quarter and fiscal 2008 results.
He said that the company was looking at the hypermarket concept, as also small formats such as convenience stores. “In addition, we will be going for food joints (coffee and eateries), and very large formats stores,” he added.
Mr Jain said that the company would set up these stores in Delhi and Mumbai but did not divulge the other locations being considered. Parsvnath had announced its foray into retail sector in November 2007 and has already incorporated a subsidiary Parsvnath Retail Ltd.
The French connection
Over the last few months the market has been rife with speculations that French retail giant Carrefour has initiated discussions with realty players including DLF, Parsvnath and MGF for a prospective partnership.
Under current guidelines, foreign direct investment up to 100 per cent is allowed in the wholesale cash-and-carry, but it is not allowed in the multi-brand retail.
In single brand product retailing, it is limited up to 51 per cent.
45. ISKCON Enters Food Retailing
5 July, 2008
In a bid to promote vegetarian food culture in the country, the International Society for Krishna Consciousness (ISKCON) has now entered the confectionery space. It opened its maiden outlet known as 'Higher Taste' to offer Krishna Prasadam at Bangalore. There are over 170 products on sale including designer pastries and a wide range of confectioneries.
According to Chitranga Chaitanya Das, Head, ISKCON Food Lab, vegetarian recipes from across the world have been re-engineered to create a new wholesome range of products. Research was carried on for over four years at the lab and over 600 recipes which are unique adaptations and alterations of some of the world's best recipes were prepared and tested.
ISKCON invested Rs 12.5 lakhs for its first outlet in Bangalore. Plans are also underway to open outlets at Hubli and Bellary districts in the State besides Jaipur.
In a span of next two years, 100 outlets are expected as part of their pan Indian operation. ISKCON will allocate Rs 15 lakh each.
The variety includes authentic sweets from Awadh region of Uttar Pradesh like dal ki pinni, makhani pakiza, gul-e-gulab, makhmoor-e-akhort. In addition, cakes, pastries, mousse, tarts, nut bars, brownies, pizza rolls and burgers are also sold. ISKCON will also introduce a novel concept ' Dessert of The Day' between 7-10 pm.
Further, ISKCON will invest Rs 1.5 crore to open up a 110-seater restaurant known as the 'Higher Taste' within its temple premises in Bangalore by the year end. The fine dining centre will serve popular traditional and ancient dishes. "The Indian cooking in the past did not use onion and garlic. Our dishes will include a variety, including desserts made of cotton seed. It will be called 'cotton seed halwa or the 'parthi pal halwa'," stated Das.
The food lab is well equipped to carry out studies on various food items across the world. Efforts are also on to develop the ready-to-eat products, besides beverages, mock tails including jeera zing drink and ginger lime drink.
ISKCON also has a 100-acre organic farm near Mysore. Several organic farm fresh produce and organic foods are also being made available at the Higher Taste outlet. The products sold are spices, chilly powder and banana fig.
Another initiative is the Eco Agri Research Foundation, which trains farmers in organic cultivation in Karnataka, Kerala and Madhya Pradesh.
46. Mobile Growth Continues, 8.62 Mn New Users Added In May
26 June, 2008
Growth momentum continued in the world's fastest-growing and second-largest mobile telephony market as over 8.5 million wireless subscribers were added in May taking the total telecom user base to 316.97 million. The total wireless subscribers (GSM, CDMA & WLL(F)) base stood at 277.92 million at the end of May 2008.
A total of 8.62 million wireless subscribers have been added during the month of May 2008 as against 8.21 million wireless subscribers added during the month of last year, said the quaterely report of TRAI. But negative landline connections pulled down the overall telephone connections.
In the wireline segment, the subscriber base has slightly decreased to 39.05 million in the month of May as against 39.21 million subscribers in April.
Total 8.46 million telephone connections (Wireline and Wireless) have been added during May 2008 as compared to 8.00 million connections added in April 2008.
The total number of telephone connections reaches 316.97 million at the end of May 2008 as compared to 308.51 million in April 2008. The overall tele-density is 27.59 per cent in May 2008 as against 26.89 per cent in April.
Total broadband subscribers base has reached 4.15 million by the end of May 2008 as compared to 4.01 million by the end of April 2008.
Cheap call rates and rising purchasing power have resulted the mobile boom in the country. Country's GSM operators added 6.28 million users in May and the largest operator Bharti Airtel had signed up 2.46 million new users in May to take its total user base to 66.8 million.
47. Vodafone Showcases McLaren Replica
4 July, 2008
Vodafone Essar today showcased the replica of the Vodafone McLaren Mercedes Formula One car at Prasadz Imax here on Thursday. The car, a replica of that driven by ace racer Lewis Hamilton, will be on display over the next few days at Prasadz Imax and City Centre Mall. Vodafone customers have chance to get their picture clicked with the Vodafone McLaren Mercedes F1 Car, upon downloading or activating any value added service. Vodafone is the title partner and official mobile partner of the Vodafone McLaren Mercedes Team. And McLaren is one of the most successful teams in Formula One, having won over 150 races, 11 Drivers’ Championship and 8 Constructors’ Championships.
48. Demand For Aspirational Bikes Likely To Swell
5 July, 2008
While there is no sign of iconic American superbike Harley Davidson hitting India, the success of Yamaha’s twin superbikes—MT01 and YZF R1, which sold a total of more than 80 units in the past five months—has prompted other bikemakers to line up more products in this category.
Suzuki will launch its famed 1,340cc Hayabusa, GXR 1,000 and Bandit 1,250 bikes in September while Honda will introduce its two superbike models—CBR 1,000 and GLX 1,800—during the festive season in October. Kawasaki is eyeing the market and plans to sell its superbikes through Bajaj Auto’s network.
Yamaha had set an initial sales target of 50 bikes in 2008, but the better than expected sales of its two debutantes has prompted the company to look for other superbikes for the Indian market. Yamaha sales head T Maeda said: “We have sold most of the bikes in smaller cities. Demand for such niche bikes is rising as customers come to know about the various models available. We are looking at increasing our portfolio in this segment to cater to these super rich customers.”
The main trigger for this roadster rush is the government’s emission relaxation on Euro III compliance for Indian roads. “The demand for big bikes is actually more of a hype. We don’t expect big volumes, but it’s an emerging segment and with the number of Indian millionaires rising, the demand for these aspirational bikes will swell. We will introduce Hayabusa because it will showcase Suzuki’s strength as a big bike manufacturer,” said Suzuki Motorcycle India’s vice-president (sales and marketing) Atul Gupta.
For bike aficionados in the country, Honda Motor Company, which is the largest bikemaker in the world, is launching CBR 1,000 and GLX 1,800 in October. Italian major Ducati, which is currently sold in two exclusive showrooms in Mumbai and Delhi, has generated more than 100 queries and secured 10 orders while Kawasaki high-end bikes are expected to roll out from the Bajaj dealer network sometime next year. More than 1,000 high-end bikes are sold in India every year, most of which come as direct imports by the customers.
49. TVS Launches 160 cc Apache
7 July, 2008
Aiming to strengthen its presence in the premium segment, country's third largest two-wheeler maker TVS Motor Company on Monday launched an advanced version of its bike Apache fitted with fuel injection engine, priced at Rs 64,990.
The new bike Apache RTR FI would come with an 160 cc fuel injected engine.
"The fuel injection technology deployed in the RTR FI gives the motorcycle crisper throttle response and enhances its fuel efficiency," TVS Motor Company Head (Marketing) HS Goindi said.
"The company has strengthened its presence in the premium segment with this launch and we are planning to introduce two more products in this segment by the end of this year," TVS Motor Company General Manager (Marketing) K Ramakrishnan said.
50. Honda Launched 125 cc Bike Priced Between Rs 47,070-Rs 51,655
30 June, 2008
Aiming to sell 10 lakh units in the current fiscal, Honda Motorcycle & Scooter India on Monday launched its new 125 cc sports bike in the country priced between Rs 47,070 and Rs 51,655 (Ex-Showroom, Delhi).
"We plan to achieve a sale of one million units in the current fiscal and the launch of this new bike will help us in materialising this target," HMSI Pvt Ltd Divisional Head (Sales and Marketing) N K Rattan told reporters here.
"We plan to sell 80,000 units of the new bike, CBF Stunner, in this fiscal," he added.
The company had recorded sales of 9.07 lakh units in the previous fiscal.
In the current fiscal year, the firm targets to sell three lakh motorcycles and seven lakh scooters, he added.
HMSI had earlier announced to set up a new manufacturing facility, but it has now decided to go slow on this front.
"Currently, our production capacity is of 1.2 million units, but it can be stretched up to 1.35 million units. So we can avail of this facility for the next 2-3 years. As of now, we do not have any plans to set up a new facility," he said.
Besides the new bike, the company plans to launch two new models this year.
"There will be one or two more new launches in this financial year. We also expect our bikes above the 800 cc category to launch in FY'09, which will be priced above Rs 10 lakh," Rattan said.
The company would import these high performance bikes as a completely built unit, he added.
51. Royal Enfield Unveils New Thunderbird
19 June, 2008
The vehicle is priced at over Rs. 1 lakh. Royal Enfield, a division of Eicher Motors, unveiled Thunderbird twinspark, a 350 cc 4-stroke motorcycle.
Addressing a press conference here on Wednesday, Siddhartha Lal, Managing Director and Chief Executive Officer, said “We have been working on twinspark technology for our type of motorcycle architecture since the late ’90s and have found it suitable for mass production with our new engine platform.
The new Thunderbird incorporates hydraulic tappets and a new lean-burn combustion technology with two spark plugs.”
Mr. Lal said the new Thunderbird twinspark motorcycle would cater mainly to the domestic market. The vehicle is priced at Rs. 1,03,200 on road. For the overseas market, the company unveiled a 500cc Royal Enfield Electra motorcycle embedded with fuel injection technology.
R. L. Ravichandran, Chief Executive Officer, said with the launch of Thunderbird twinspark 350cc, the company was absolutely primed for the entry of the unit construction engine (UCE) in the domestic market. (The traditional Royal Enfield engine is distinguished by an external clutch and gearbox while in the UCE, both these elements are integrated within a common cranckcase space.) By 2010, India would have other such twinspark models including the Machismo, Electra and the Bullet 350. Out of the four models planned for launch in the next two years, two models would be for the international market and two for the domestic market.
Capacity expansion
He said the company was planning to expand the production capacity at its Thiruvottiyur plant to 60,000 units in the next two years from the existing 40,000 units a year at a cost of Rs. 25 crore.
The company sold around 38,538 vehicles, including 350cc and 500cc motorcycles, last year. It has set a target of selling 45,000 vehicles this year.
52. Pond’s Age Miracle Range Launches Its 7 Day Challenge Campaign
15 July, 2008
New Pond’s Age Miracle with the ‘best proven anti-ageing technology’* is bringing about miracles across the country with its promise to relieve the different problems of ageing skin and deliver visible results by helping to reduce the appearance of fine lines, wrinkles and age spots in just 7-days*** .Owing to the popularity of last years campaign, Ponds once again brings to India the “7 day challenge with Money back guarantee”**.
Consumers are invited to select Pond’s outlets throughout the country to buy the Pond’s Age Miracle Daily Resurfacing Day Cream (50g) and if after 7 days they are not satisfied with the results then they can return the cream and get their money back**.
The 7 day challenge campaign with money back was kicked off in all the major metros on 21st June and is valid till 31st August. The offer is supported by a massive multi media campaign aimed at reaching women across different markets. The challenge underscores the strong belief that Ponds with its new and improved formulae now has the best proven anti-ageing technology.*
The new Age Miracle range efficiently optimizes the effects of Retinol, (a form of Vitamin A) which has long been proven to be the most effective single anti-ageing ingredient. Retinol works by penetrating deep into the skin where collagen and elastin reside, where it stimulates more collagen production and allows skin to repair and renew itself at a much faster rate. Infused with the miracle compounds called ‘Retinol Boosters’ that, when blended together with Retinol in Pond’s products, not only mimic the effects of Retinol on skin, but also amplify the effects of the products’ original Retinol content.
Pond’s has taken it yet another step further by adding the benefits of their original patented CLA (Conjugated Linoleic acid) anti-ageing technology which also hastens the skin’s cell renewal process; and AHA, which provides immediate effects by reacting to the skin’s upper layer, weakening the bonds which hold dead skin cells together. The result is Ponds breakthrough formula Advanced CLA4 Complex which is found in the newest range of the Pond’s Age Miracle line. Besides this, the new Ponds Age Miracle Daily Resurfacing Day cream also contains SPF15PA++ which offers great protection from the sun’s damaging rays.
To know more about the offer, customers can also SMS “7” to 54555 or call the Ponds helpline at 1800 220 140, where Pond’s helpline agents will attend to their queries.
Take the Pond’s Age Miracle Challenge. See the difference!
* Topical retinoids are clinically proven and recognized as the leading actives for treatment of aging skin; Pond's Age Miracle Serum contains active levels of retinoids
** Conditions Apply
***Based on reduction in wrinkles and dark spots shown in Resurfacing day cream UV SPF 15 PA++ and concentrated resurfacing serum clinical tests (compared to baseline) on Asian women in 2007.
53. Oriflame To Introduce 349 New Products
10 July, 2008
Oriflame India, a wholly owned subsidiary of Swedish direct selling major Oriflame, will introduce 349 new products in India this year to keep pace with demand from the personal and skin care segment.
“We have about 550 stock keeping units in categories like skincare, colour cosmetics, toiletries and fragrances. This year, we will be adding 349 new products to our portfolio. Indian market is growing aggressively on the back of the rising consuming class and we want to consolidate our presence here,” Mr Fredrik Widell, Managing Director of Oriflame, told Business Line. The direct selling company, which has been in India for the past 13 years, said the decade-long presence in the country has helped it to get a keen insight into the Indian market. “Last year we grew by as much as 69 per cent and this is a very positive sign for the industry. Currently, we have over one lakh distributors who operate through the direct selling network channel. The direct selling channel in India too is gaining momentum backed by awareness,” he said. Asked if the company will enter the retail channel, Mr Widell said, “No. We would stick to our core competency.” For the current fiscal, Oriflame has earmarked Rs 14 crore for its marketing related activities in India.
Oriflame, which has a facility in Noida, said almost 75 per cent of its products are imported. “Certain products, which have been customised for the Indian market, are manufactured locally.” At least 60 products from the Indian facility are also exported to nations where Oriflame has a presence.
Mr Widell said Oriflame products are priced as mid-market. “We are not looking to compete with the mass market brands. Oriflame has been positioned as an aspirational brand.”
54. Reebok On Expansion Spree, To Open 850 Stores
30 June, 2008
Global sports wear brand Reebok today said it is on a major expansion in India which would see the company open one store in almost every two days, taking the total number of stores to 850 by the end of 2008-09.
"The company, which currently has 620 stores across the country, is going for a substantial increase in its distribution, which will see its sales going up by 30 per cent per annum," Reebok India Managing Director Suvhinder Singh said.
"Besides consolidating our existing position in metros and tier I cities, we are also going for a major expansion in tier-II and tier-III and lower-tier cities, he added.
However, he refused to divulge any investment details.
"It is not the company's policy to reveal investment and sales figures," he said on the sidelines of the Pure & Play Retail Summit here today.
The company has grown six-time in the last five years and controls 53 per cent of Indian footwear market, Singh said, adding that they would be also bringing in new products.
"We want to maintain the current position and bring new innovation and formats in various segments. We are bringing out 20 new footwear models every quarter, besides a new apparel in every 45 days," he said.
Reebok is also planning to open specialised junior stores for its young customers. As many as seven such stores will come up in Hyderabad, Mumbai and Delhi among other cities.
The company would be aggressive on its marketing strategy as it plans to expand its business in the country.
"As part of our marketing strategy we have roped in Bollywood stars and cricketers as means of communication platform as Indian customers have a tendency to associate with them," he said, adding that the company wants to utilise this for expanding into smaller cities.
55. Reliance Retail To Launch Paul & Shark Sportswear
23 June, 2008
Reliance Brands, wholly owned subsidiary of Mukesh Ambani's Reliance Retail, has formed a 50:50 joint venture with Dama Spa to launch the luxury Italian Sportswear brand Paul & Shark in the country.
Paul & Shark and Reliance Brands would have an equal stake in the newly-formed company christened Reliance Paul & Shark Fashions Pvt Ltd, Reliance Brands' President and CEO Darshan Mehta said here today.
The brand will be launched in India in March 2009 with the spring summer collection. On the road-map ahead, Mehta said that over the next five years, the company was looking at a store network of around 20 in Tier I cities. Each store would be around 2,500- 3,000 sq ft each.
"To start with, we will have stand-alone stores but once the luxury departmental stores come up in the country, we will also have the shop-in-shop format," he said.
Mehta said that premium leisure wear, high-end fabric and great fit is what consumers were looking at.
"The collection and pricing would be more or less identical to the Dubai market," he said.
"While over the next few years, the Indian market would surely become one of the large new luxury markets of the world, the feature that makes India appealing to the Paul & Shark brand is its youthfulness," Paul&Shark's owner and CEO, Andrea Dini said.