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This tracker has been compiled from external sources and does not necessarily reflect the views of the company. Links provided will take you to the full articles appended at the end of the file.

© 2008 Zenith Optimedia.

 

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15. IPL adds zing to TV sales during April-May

4 June, 2008

 

After witnessing a near 4% dip in sales in the first quarter (January-March) of 2008, TV sales have yet again gained momentum during April-May.

 

The industry saw TV sales growing by 35% during the period, courtesy the unbridled cricket mania.

 

The surge in demand comes at a time when TV sales normally remain flat. What's more, manufacturers have seen robust demand from not just the metros but also rural markets. The industry feels the IPL-led TV sales will form a large chunk to meet the industry’s sales target of 12.5 million this year.

 

Samsung India Electronics deputy MD R Zutshi told ET: "The eyeballs which IPL generated led to incremental growth in TV sales. Our TV sales shot up by 40% during May. And we leveraged IPL by announcing a promotional offer during this period which should sustain sales growth till June."

 

Latest ORG figures reveal that overall TV sales in April grew by 34.7%.

 

 

 

16. LG Launches Its 60 Inch Plasma Television In India

23 May, 2008

 

Consolidating its position as a company pioneering in innovation and laying extreme emphasis on technology and customer care, LG Electronics India Private Limited (LGEIL), the leading consumer durable player in the country put on display for its prospective buyers its state-of-the-art, larger than life sized Plasma TV-60 inch in Hotel Park Plaza, Ludhiana for coming two weeks. Deepak Jasrotia, Regional Manager, LGEIL, H.S.Gogia, Branch Manager, Ludhiana, LGEIL, and Varun Goel from Navrang Electronics World, Ludhiana were present at the launch ceremony here in Ludhiana.

 

LG has been rapidly innovating its products for the digital consumer market in recent years, a period marked by repeated technological breakthroughs launching and innovative hi-tech digital products. With the sophisticated luxurious lifestyles back at home, 60 inch Flat Panel Display is a luxurious item for buyers who wish to enjoy in peaceful ambiance away from the cacophonic surroundings.
The plasma hosts special features of 1000cd/m2 brightness, 178 degree wide viewing angle, 3000:1 dynamic contrast ratio 0.001 ms response time, it can keep up with the fastest moving action movies and sporting events. LG Plasma TV comes with the inbuilt technology which reduces the power consumption compared to other competitors when displaying the same picture. When it comes to the sound system part of this state of the art product, it will definitely be liked by the buyers with refined taste as this plasma encompasses SRS Trusurround X.T. system and includes 10W +10W sound output and 2HDMI with HDMI-CEC Simplink.

 

Talking on the new launch and market growth Deepak Jasrotia, Regional Manager, Punjab, LGEIL, said: "LG has always been proud to bring the full spectrum of digital technology to the growing demand for its loyal customers. The innovation marks the latest technology breakthrough brought by LG and further underlines the brand commitment to offer consumers the ultimate experience."

 

Speaking on the occasion H.S.Gogia, Branch Manager, Ludhiana, LGEIL said, "It is our constant endeavor to provide the best in Flat Panel display to all our customers and exclusive display of the 60 inch Plasma in Hotel Park Plaza for the customers is an interactive step to get connected with people more closely."

 

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