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| From the desk of Strategic
Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India. | |
| Volume: XV | June, 2008 |

| CLICK ON ANY OF THE ABOVE |
Ringside is a report that provides an overview of happenings in
categories of Airlines, Alcohol, Cars, Computers, Consumer Durables, Financial
Services, Food and Beverages, Hotels, Real Estate, Retail, Telecom Service
Providers, Two-wheelers, Skin Care and Athletic Shoes.
Each of these will
have sections on 1. Sales and market share 2. Trends 3. Launches 4. Advertising
campaigns
Navigation is easy. Simply click of any of the categories of
interest to you and you will have the latest news in front of you.
Drop
in a mail at pchandra@zenithoptimediaindia.com
with your suggestions and comments.



Source:
The Economic
Times
12. Overall Indian personal computers (PCs) market sells 8.25 million units in FY 2007-08, an increase of 22.3% y-o-y
According to an IDC survey, the 2.1 million sales during January-March 2008 took the total shipments during 2007-08 (April-March) beyond the 8.25 million mark. In this 8.25 million, the contribution of commercial PCs was 5.55 million whereas consumer PCs contributed 2.71 million. Of the 2.03 million notebooks shipped during the year, nearly two-thirds (1.34 million) were commercial notebooks. The study also revealed that while individual buyers preferred "whitebox" PCs (PCs assembled by small independent shops) rather than the larger brands, the commercial buyers increasingly chose major brands both local and multinational.
May 2008
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Links provided will take you to the full articles appended at the end of the file. |
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© 2008 Zenith Optimedia.
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12. India Q1 2008 (JFM ’08) Client PC shipments at 2.1 mn (1.9 mn in Q1 2007) up 10.1% YoY
8 June, 2008
Nearly 1,000 Personal Computers (PCs) were shipped every hour during January-March 2008, according to an IDC survey. In the first quarter of 2008, computer shipments stood at more than 2.1 million against 1.9 million PCs in the corresponding period last year, the survey said.
This took the total shipments during 2007-08 (April-March) beyond the 8.25 million mark, recording a year on year growth of 22.3 per cent. Shipments in 2006-07 were 6.75 million.
The IDC study on the domestic PC market across India found shipments of commercial PCs at 5.55 million much higher than 2.71 consumer PC shipments during the year. Of the 2.03 million notebooks shipped during the year nearly two-thirds (1.34 million) were commercial notebooks.
IDC also completed an in-depth study that found that individuals were among the biggest buyers of “whitebox” PCs (PCs assembled by small independent shops rather than the larger brands available across the country). However, on the commercial side, buyers increasingly chose major brands –local and multinational. Flexible configurations were a key selling point for consumers.
The “whitebox” study, conducted among consumer and commercial PC buyers, was supplemented by channels and components research. The study mapped PC trends in cities across the country. The primary objectives of the study were to gain insights into factors affecting buying decision, life cycles, price sensitivity, distribution channels and different end-user segments. This report also offers PC vendors with strategies and recommendations to grow the market in India.
With added insight into this segment of the Indian PC market, IDC has increased its market size by adding “whitebox” desktops. Vendor market shares have been reduced as a result of the market size increase, but individual vendor shipments, growth rates, and rankings are unaffected.
Based on IDC’s survey across the Asia Pacific region Mr. Bryan Ma, Director of Personal Systems Research at IDC Asia/Pacific, said, “What comes to light is that a larger market provides increased opportunity for growth, including the consumer and SMB sectors. Vendors who are able to cater to the specific needs of these users could stand to gain.”
Table 1. India PC Shipments (’000s) by Form Factor, 1Q 2008 vs. 1Q 2007
| Form Factor |
JFM '07 (Q1 2007) |
JFM
'08 (Q1 2008) |
Change |
| Consumer Desktops | 482 | 453 | -6% |
| Commercial Desktops | 1,082 | 1,029 | -5% |
| Consumer Notebooks | 93 | 223 | 141% |
| Commercial Notebooks | 226 | 367 | 63% |
| Total | 1,883 | 2,073 | 10% |
Table 2. India PC Shipments (’000s) by Form Factor, 2007-08 vs. 2006-07
| Form Factor | 2006-07 | 2007-08 | Change |
| Consumer Desktops | 1,908 | 2,013 | 5% |
| Commercial Desktops | 3,731 | 4,207 | 13% |
| Consumer Notebooks | 230 | 694 | 202% |
| Commercial Notebooks | 881 | 1,339 | 52% |
| Total | 6,750 | 8,253 | 22% |
Notes for Editors: Commercial PCs: All desktop and notebook PC units shipped to the business, government, or education markets, regardless of vendor hardware definition.
Consumer PCs: All desktop and notebook PC units shipped to the home market, regardless of vendor hardware definition. All desktop or notebook PC units not shipped to the home market are excluded from this segment.
13. Asus Launches U6S Notebook In Indian market
28 May, 2008
Asus has launched U6S notebook in
the Indian market.
The 12-inch widescreen U6S is based on Intel Centrino Duo processor technology,
Windows Vista operating system and a host of Asus features.
Stanley Wu, product manager, Notebooks, Asus India said: "The U6S is one of our premium notebooks. Observing the increasing fashion consciousness amongst the Indian people, we're sure that a product offering such as the Asus U6S will be a breath of fresh air amongst the notebooks currently available in the Indian market."
The U6S has a LED backlight panel. It lowers power consumption and offers better luminance for a pleasant viewing experience.
A built-in webcam allows instant communication without the hassle of external connections.
For handsfree access, the Asus SmartLogon software recognizes its owner and grants access to the computer after a positive facial scan.
The U6S is incorporated with 3.5G high-speed downlink packet access (HSDPA) wireless broadband capability, allowing users to connect to the Internet across cellular networks without the need to connect the computer to a mobile phone.
The U6S features fingerprint authentication allows for security of data with the convenience of a finger swipe.
The Trusted Platform Module (TPM) encrypts data, password retention and system log on for added data protection measures.
In addition, Asus CopyProtect prevents unauthorized reproduction of data in the notebook, ensuring information exclusivity.
14. BenQ Launches New Range Of Laptops In India News
27 May, 2008
Taiwanese company, BenQ, has enterd the laptop business in India with the launch of a new range of laptops for the domestic market. The new sleek and designer BenQ Joybooks will be introduced in three different models - BenQ S32W, BenQ R43 and BenQ Q41.
BenQ Joybooks are characterised by a variety of design concepts that contribute to their striking and elegant looks. The S32W model is aimed at the corporate women, which features a silver strip with a diamond-cut logo on the outside to match the artistic POP art pattern, 3D image embedded in the svelte aluminum body and a ripple textured touchpad.. All these design elements fabricate an elegant appearance for the S32W Joybook model.
The BenQ Q41 Joybook is for the more savvy and technical people who seek newer and unique features in their gadgets. An interesting feature of the Q41 Joybook is the auxiliary 2.5-inch screen on the outer panel that allows users to view photos, play games and listen to music even when the Joybook's lid is closed.
The BenQ R43 Joybook comes with a polished deep black lid and a band with an inscribed laminar film that depicts and shines with the city skyline to give the Joybook a shimmering appearance, making it perfect for those who want to add to their glam quotient.
BenQ's patented UltraVivid technology increases the brightness of the screen by using the DBEFTM (Display Brilliance Enhancement Film) technology and results in providing vibrant and sharp quality pictures even in variable lighting conditions.
The Joybooks are powered by Intel Core2 Duo Processor and Windows Vista Premium, making them an ideal solution for multi-tasking applications and facilitating smooth functioning of the system. In addition, wireless connectivity, built-in Bluetooth, speakers, microphones and one touch back-up process for data security make the Joybooks the most technologically advanced in the category.
The Joybooks are expected to
be priced from Rs30,000 onwards.
BenQ India Private Limited, is part of the BenQ Corporation, with business interests in three main areas such as computing products, digital media and mobile business. BenQ Corporation, founded in 1984, is one of the leading producers of digital displays, mobile phones, scanners and keyboards globally, and is a technology leader in digital projectors, storage devices, wireless technologies, and electronic components.