From the desk of Strategic Resources
For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.
Volume: XV June, 2008

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Ringside is a report that provides an overview of happenings in categories of Airlines, Alcohol, Cars, Computers, Consumer Durables, Financial Services, Food and Beverages, Hotels, Real Estate, Retail, Telecom Service Providers, Two-wheelers, Skin Care and Athletic Shoes.

Each of these will have sections on 1. Sales and market share 2. Trends 3. Launches 4. Advertising campaigns

Navigation is easy. Simply click of any of the categories of interest to you and you will have the latest news in front of you.

Drop in a mail at pchandra@zenithoptimediaindia.com  with your suggestions and comments.


 

 

 

Two-wheelers

 

Share Prices
 

 

 

 

 

 

Sales and Market Share
 

 

 

 

 

 


Source:
Auto News Bulletin January, 2008 by Murad Baig Associates

..
 

 

51. Two-wheeler sales increase by 6.99% to 6,47,358 units in May 2008 from 6,05,014 units in May 2007 – June 11

Two-wheeler manufacturer, Hero Honda Motors reported 9.54% increase in motorcycle sales at 3,12,317 units in May 2008 compared to 2,85,109 units in May 2007. Bajaj Auto Ltd (BAL) reported 7.57% increase in sales of its motorcycles at 1,79,649 units in May 2008 from 1,67,008 units in May 2007.

 

Source: Indian Business Insight, Indian Business Insight

 

 

 

Trends and Strategic Initiatives

 

 

 

52. Two-wheeler manufacturer TVS Motors to launch two new limited edition scooters in June 2008 to coincide with the Wimbledon tennis tournament

 – June 04

TVS Motors signed a one-year agreement with the All England Lawn Tennis Club as the official licensee for Wimbledon Tournaments. The company plans to launch two new scooters, named "Wimbledon Class" and "Wimbledon Xtreme" in June 2008. While, one will be a classic rendition of the Wimbledon colours, the other is a red scooter with graffiti art that captures the excitement of tennis. Keeping in mind the growing trend of sports and fitness consciousness among young girls, the company aims to target women with sporty attitude for its Wimbledon collection. Being a limited edition launch, the models will retail at a premium of Rs.1,599 over regular colours.

 

Source: The Economic Times

 

 

 

 

53. Domestic electronic bike (e-bike) manufacturers expect a 5-10% rise in their sales on the back of a steep hike in fuel prices – June 06

Industry experts feel that the e-bike industry is set to observe a 5-10% growth in sales, in short term, due to rising petrol prices. According to them, people would prefer e-bike whose running cost is 10 paise per km to reduce their fuel bill. Presently, the e-bike market in the country is valued at Rs 450 crore with the involvement of 40 players and is expected to grow 10 times by 2012.

 

Source: The Economic Times

 

 

 

Product Launches

 

 

June 2008

 

54. A new variant of Honda Unicorn was launched in Goa, with features such as a new smart metre console and a new gear shift lever.



 

55. Yamaha Motor India Ltd launched a 150 cc motorcycle, YZF-R15, at a price tag of Rs 97,425 (ex-showroom) all over India.


 

 

 

 

 
 
This tracker has been compiled from external sources and does not necessarily reflect the views of the company.
Links provided will take you to the full articles appended at the end of the file.
 
© 2008 Zenith Optimedia.










 

 

Full Articles

 

51. Auto Sales Sustain Momentum In May

11 June, 2008

 

Sales of automobiles in India have gone up in May 2008. sales of passenger vehicles have gone up by 16.58 percent at 1,41,946 units (1,21,753 units in May 2007). Sales of commercial vehicles have increased by 6.10 percent at 35,294 units (33,262 units). Sales of three-wheelers have declined by 2.54 percent at 28,274 units (29,012 units). Sales of two-wheelers have gone up by 6.99 percent at 6,47,358 units (6,05,014 units). Hero Honda has announced a growth of 10.33 percent in sales at 2,97,387 units.

 

Hero Honda And Bajaj Auto Sales Up

2 June, 2008

 

Hero Honda Motors, the largest two-wheeler manufacturer in India, reported 9.54 percent increase in motorcycle sales at 3,12,317 units in May 2008 compared to 2,85,109 units in May 2007. Bajaj Auto Ltd (BAL) reported 7.57 percent increase in sales of its motorcycles at 1,79,649 units (1,67,008 units).  

 

 

 

52. TVS To Launch Wimbledon Collection Scooters

4 June, 2008

 

Two-wheeler manufacturer TVS Motors will launch two new limited edition scooters coinciding with the Wimbledon tennis tournament this month, company officials said.

The company has signed a one-year agreement with the All England Lawn Tennis Club as the official licensee for Wimbledon Tournaments and the new scooters will be named "Wimbledon Class" and "Wimbledon Xtreme".

 

One will be a classic rendition of the Wimbledon colours, pristine white with purple and green flow-strokes and the other is an exciting red scooter with graffiti art that captures the excitement of tennis.

 

"At TVS, we constantly study the leading style and fashion trends in India and abroad to assist the development of our themes every season," said S Srinivas, the company's general manager for marketing.

 

"We observed that there is a growing trend of sports and fitness consciousness among young girls being reflected in fashion trends. They tend to identify with the tennis stars, who continue a long legacy of being style and fashion icons."

 

He said the Wimbledon collection, comprising 10,000 scooters, is a tribute to women with sporty attitude. Buyers of the Scooty Pep+ Wimbledon collection will get a complementary c-branded sweatshirt and a sporty sling bag.

 

Being a limited edition launch, the models will retail at a premium of Rs.1599 over regular colours.

 

Meanwhile, the company reported four percent growth in two wheeler sales to 112,770 units in May 2008 against 108,151 units in the corresponding period of the previous year.

 

During the month, the company's motorcycle sales posted a 10 percent growth to record 54,717 units against 49,651 units in May 2007.

 

The company exported 14,071 units last month as against 9,849 units in May 2007.

 

 

 

53. E-bike Makers Expect 5-10 Pc Jump In Sales On Fuel Price Hike

6 June, 2008

 

Domestic electronic bike makers are expecting a 5-10 per cent jump in their sales on the back of a steep hike in fuel prices, which is giving jitters to the automobile companies. Within a day of the announcement of the increase in fuel prices by Union Government, the electronic-bike manufacturers have witnessed record sales in their bikes and received lot of enquiries for setting up dealers network across the country.

 

"Hike in petrol prices is a positive development for the e-bike industry and we expect it will boost the sales of battery driven bikes by at least 5-10 per cent," Avon Cycles Senior Manager (Marketing), U S Dubey said. Similarly, Hero Cycles, which sells e-bike under Hero Electric brand, is quite upbeat over this development and hoping a big push to the e-bike sales this year.

 

"Just a day after the announcement of the hike in fuel prices, we have sold 300 e-bikes in a single day which is our highest ever sales per day," Hero Cycles Managing Director Vijay Munjal said. Besides, the company, which has 100 dedicated dealers across the country, has also received record number of enquiries from people across the country to take company's dealership for selling Hero Electric bike. "A lot of people have expressed interest in having our company's dealership which will ultimately provide impetus to e-bike sales," he said.

 

Industry experts are of the view that e-bike industry is poised to observe close to 10 per cent growth in sales in short term in view of rising petrol prices as people would prefer e-bike, whose running cost is 10 paise per km, in order to reduce their fuel bill. Presently, the e-bike market in the country stands at Rs 450 crore with the involvement of 40 players and it is expected to grow 10 times within next 4 years in the country.

 

 

 

54. New variant of Unicorn launched in Goa

6 June, 2008

 

The new variant of Honda Unicorn has been launched in Goa recently. The new-look Unicorn is currently on display at Goa Rajee Auto Pvt Ltd showrooms at Nuvem, Vasco and Ponda, Vistar Honda at Panaji and Counto Honda at Mapusa and Bicholim.

 

The new features of the new-look Unicorn include a new smart metre console and a new gear shift lever. Besides, the bike also has a mono suspension, black alloy wheels, new handle bar weights, which gives more stability. The bike also has a black robust engine for superior performance, which touches 0-60 kms in just 5 seconds and also gives a consistent mileage of 60 kms per liter. The bike also features a tuff-up tube for hassle-free ride.  

 

 

 

55. Yamaha India Launches 150cc Bike

13 June, 2008

 

Yamaha Motor India Ltd has launched a 150 cc motorcycle on 12 Jun 2008. The company has priced the new bike, YZF-R15, at Rs 97,425. Yamaha intends to offer superior products to bike enthusiasts in India. The company sells MT01, YZF-R1, Gladiator Type SS & RS, Gladiator Graffiti, G5, Alba and Crux models in the country.