
From the desk of Strategic Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address effective May 25, 2007 : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.

Volume: II

May 25, 2007

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Ringside is a report that provides an overview of happenings in categories of Cars, Computers, Food and Beverages, Alcohol, Financial Services, Real Estate, Athletic Shoes, Consumer Durables, Hotels, Airlines, Retail, Telecom Service Providers, Skin Care and Two-wheelers.

Each of these will have sections on 1. Sales and market share 2. Trends 3. Launches 4. Advertising campaigns

Navigation is easy. Simply click of any of the categories of interest to you and you will have the latest news in front of you. Ringside will come to you once a month.

Drop in a mail at pchandra@zenithoptimediaindia.com with your suggestions and comments.

Skin Care

Share Prices

NSE share prices as on May 15, 2007

Source: Euromonitor Report- August 2006

Trends, Marketing Initiatives and Others

257. Nivea Priming For More Action In India – May 06

Nivea plans to launch products to increase market share

Nivea, one of the world’s largest skincare brands, aims to achieve a 5% market share in the coming five years. Currently it has a combined share of 0.2% in India’s overall skincare and cosmetics category. The company will launch 33 new products in 2007, starting with a six-product range of Nivea for Men. Other categories in focus would be women's skincare, decorative cosmetics and hair care. “Nivea has very strong associations as a cold cream brand, and we don't want to dilute it. We will launch our haircare and styling products in India, but at a later date", said Kai-Boris Bendix, MD, Nivea India.

Source: Business Standard

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