 |
 |
| From the desk of Strategic Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India. |
|
| Volume: XIV |  |
May, 2008 |
| CLICK ON ANY OF THE ABOVE |
Ringside is a report that provides an overview of
happenings in categories of Airlines, Alcohol, Cars, Computers, Consumer
Durables, Financial Services, Food and Beverages, Hotels, Real Estate,
Retail, Telecom Service Providers, Two-wheelers, Skin Care and Athletic
Shoes.
Each of these will have sections on 1. Sales and market share 2. Trends
3. Launches 4. Advertising campaigns
Navigation is easy. Simply click of any of the categories of interest to
you and you will have the latest news in front of you.
Drop in a mail at
pchandra@zenithoptimediaindia.com with your suggestions and
comments.
Alcohol
Share Prices
Sales and Market Share
Source: Euromonitor Report- Alcoholic Drinks- India- January 2008
Source: Euromonitor Report- Beer - India- January 2008
03. Changing social mores and higher disposable incomes result in a robust 14.5% volume growth of India’s beer market in 2007-08 – April 28
According to industry estimates, 158 million cases of beer were shipped to India in 2007-08, up from 137 million in 2006-07. Spirit company UB had a market share of nearly 48%, whereas SABMiller held an approximately 36% share. The volume hike was chiefly attributed to increased demand from South Indian states such as Andhra Pradesh (15.4%), Tamil Nadu (11.6%) and Karnataka (24%).
Source:
The Economic
Times
Trends and Strategic Initiatives
04. Spirits company United Spirits Limited (USL) launches a nationwide marketing campaign for its scotch whisky Black Dog to celebrate its 125 years in India – May 05
On 8 May 2008, USL initiated a national marketing campaign in Delhi for its whisky Black Dog by organising and hosting a concert by artist Stephen Kabakos. The 10-city concert will travel to Kolkata, Guwahati, Hyderabad, Mysore, Bangalore, Goa, Pune and Mumbai.
Source:
The Economic
Times
|
Links provided will take you to the full articles appended at the end of the file. |
|
|
|
© 2008 Zenith Optimedia.
|
Full Articles
03. India Downs 14.5% More Beer In FY08
28 April, 2008
India’s beer consumption extended robust growth for the third year in a row with 14.5% volume jump in FY08. According to industry estimates, beer shipments touched 158 million cases (of 7.8 litre each) in 2007-08, up from 137 million in the previous year.
Market leader UB’s volume is estimated to have been a little over 75 million cases, growing at around 13% from FY07, giving it about 48% share of the market. Both UB and its main rival SABMiller, with around 36% share, appears to have grown in sync with the industry growth.
The volume spurt was mainly led by the key guzzlers down south, with the largest market Andhra Pradesh vaulting 15.4%, Tamil Nadu 11.6% and Karnataka 24%. Another big market, Maharashtra, however, witnessed sedate growth of 5-6%, with Mumbai city recording a minor degrowth, industry sources said.
The domestic beer volume has been on a growth curve, with changing social mores and higher disposable incomes making beer a lifestyle drink.
Among the northern markets, Rajasthan saw volume jump by 26% while Haryana appears to have grown at around 30%. However, it is believed that Delhi remained sober with 3% rise in volume depletion.
In fact, Uttar Pradesh, which saw significant changes in excise, was one of the rare exceptions reporting degrowth of nearly 7%. The eastern markets also shaped up well during the year on a smaller base though, with Orissa, West Bengal and Jharkand growing between 20-25%.
Several global brewing giants like Carlsberg, Anheuser-Busch and Inbev have entered the country recently, as India is being touted as the last potentially big beer market in the world.
04. United Spirits To Party With Black Dog
5 May, 2008
UB Group flagship company United Spirits Limited (USL) is launching a nationwide marketing campaign for its mid-priced scotch whisky Black Dog.
As part of the celebrations of 125 years of Black Dog in India, the company is holding a 10-city concert by Stephen Kabakos, beginning in Delhi on May 8. The concert will travel to Kolkata, Guwahati, Hyderabad, Mysore, Bangalore, Goa, Pune and Mumbai, USL executive V-P (marketing) Amrit Thomas said in a release.
UB Group has captured a
10% share of the mid-priced scotch whisky segment since the launch of Black
Dog 8-year-old in 2006. The company also has the 12-year-old variant of the
scotch. The regular scotch market in the country is pegged at 4,00,000 cases
a year, with an annual growth of 30%.