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Volume: VIII

November, 2007

 

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Airlines

Share Prices

 

 

 

 

 

 

Sales and Market Share

 

 

 

Source: The Economic Times

 

 

 

01. IndiGo, GoAir Rising Faster Than Old Flyers – November 03

New airlines gaining market share in domestic aviation sector

According to the Directorate General of Civil Aviation (DGCA), new airlines such as IndiGo and GoAir are increasing their market share in the growing domestic aviation sector, whereas companies such as JetLite, Indian and Air Deccan are losing market share. While the market share of Air Deccan declined from 18.1% in Q2 of FY 2007-08 to 16.5% in Q3 of FY 2007-08, Indian’s share decreased from 21% to 19.8%. On the other hand, IndiGo’s market share increased from 6.7% to 8.4% and GoAir’s share increased by 0.3% in the same period.

 

    Source: The Economic Times

 

 

 

Trends, Marketing Initiatives and Others

 

 

 

02. Air Passenger Numbers To Touch 2.75 Bn By 2011 – October 24

Number of air passengers projected to touch 2.75 billion by 2011

According to International Air Transport Association (IATA), the number of air passengers is projected to touch 2.75 billion by 2011, an increase of 620 million compared to 2006. While the international passenger demand is expected to rise from 760 million in 2006 to 980 million by 2011 at an annual average growth rate (AAGR) of 5.1%, the domestic passenger demand is expected to grow from 1.37 billion in 2006 to 1.77 billion by 2011, at an AAGR of 5.3% fuelled by expansion in the Indian and Chinese domestic markets.

 

Source: The Economic Times

 

 

 

03. OSO Star Deepika Padukone To Up Glamour Quotient For Kingfisher Airlines – October 31

Deepika Padukone signed as the Brand ambassador for Kingfisher Airlines

Kingfisher Airlines signed on model and Bollywood actress Deepika Padukone as its brand ambassador.

 

Source: Exchange4media

 

 

 

04. Synergy In The Sky – November 1-15

UB Group revamps Air Deccan

UB Group's Kingfisher Airlines, which holds a 26% stake in Air Deccan, has redefined the Air Deccan by giving it a new look and renaming it Simplifly Deccan or Deccan. While ‘Simplifly’ has been retained from Deccan's previous communication, the new tagline for the airline is – 'The choice is simple'. Deccan's colours of blue and yellow have been replaced by Kingfisher's vibrant red and white. Deccan's previous logo - two palms joined together – has also given way to the Kingfisher logo.

 

Source: The BrandReporter

 

 

 

05. JetLite Wants To Retain Sahara's Indian Feel – November 05

JetLite adopts a service positioning

Jetlite, the low-cost carrier of Jet Airways, unveiled its brand proposition and has replicated the Indian look and feel offered by Air Sahara, which was acquired by Jet Airways in April 2007. Targeting a service positioning instead of product positioning, the new tagline of JetLite is — ‘Warmth: Free. You’re welcome!’ The airhostesses of JetLite will continue to wear sarees, and in contrast to other low-cost carriers such as Deccan, Indigo and SpiceJet, JetLite is offering free-of-cost quick meals on board.

 

Source: The Economic Times

 

 

 

06. Malayasia Airlines Announces Golden Holidays For India – October 31

Malaysia Airlines launches Golden holiday packages in India

With an aim to increase the number of Indian holidaymakers, Malaysia Airlines, the national carrier of Malaysia, on 31 October, 2007, announced the launch of its travel and leisure company ‘Golden Holidays' in the Indian market. The Golden holiday packages in India would be promoted and distributed through Kuoni’s established network, the officially nominated Central Marketing Agency (CMA) of Malaysia Airlines.

 

Source: The Economic Times 

 

 

 

Product Launches

 

 

 

07. British Airways Launches New Business Class Cabin – October 26

On 25 October, 2007, British Airways, as part of investing in the Indian market, unveiled its new business class cabin. The new seats are 25% wider and offer more privacy and storage space apart from providing audio and video systems on demand.