From the desk of Strategic Resources
For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.
Volume: VIII November, 2007

  CLICK ON ANY OF THE ABOVE  

Ringside is a report that provides an overview of happenings in categories of Airlines, Alcohol, Cars, Computers, Consumer Durables, Financial Services, Food and Beverages, Hotels, Real Estate, Retail, Telecom Service Providers, Two-wheelers, Skin Care and Athletic Shoes.

Each of these will have sections on 1. Sales and market share 2. Trends 3. Launches 4. Advertising campaigns

Navigation is easy. Simply click of any of the categories of interest to you and you will have the latest news in front of you.

Drop in a mail at pchandra@zenithoptimediaindia.com  with your suggestions and comments.


 

 

 

 

Alcohol

 

Share Prices

 

 

 

 

 

 

Sales and Market Share

 

 

 

Source: Euromonitor Report- Alcoholic Drinks- India- June 2007

 

 

 

Trends, Marketing Initiatives and Others

 

 

 

08. Wine Major Diageo Seeks 'More' India Presence – November 03

Diageo plans to tie up with Aditya Birla-promoted retail venture 'More'

On November 3, 2007, UK-based Diageo announced its plan to enter into a tie-up with the Aditya Birla-promoted retail venture 'More' to sell its wines across the country.  Through the tie- up, the company plans to expand its presence to cities such as Delhi, Bangalore and Gurgaon. The company recently collaborated with retail companies Reliance Fresh and Shoprite Hyper to distribute its wines portfolio in cities such as Mumbai and Pune.

 

Source: The Economic Times 

 

 

 

09. Moet Hennessy High On Glenmorangie – October 24

Hennessy to unveil a revamped range of Glenmorangie

India is emerging as the most significant growth market for Glenmorangie brand, single malt Scotch,  after Taiwan in Asia Pacific. Moet Hennessy plans to unveil a newly revamped range of Glenmorangie targeted at younger affluent consumers in India. Post a portfolio revamp, the brand will focus on two entry-level segments. The 10-year-old Glenmorangie, The Original, and the an extra matured 12-year-old range under The Lasanta, Quinta Ruban and Nectar D’Or sub-brands hope to be leading brands in  the domestic market.

 

Source: The Economic Times

 

 

 

10. Johnnie Walker To Take Polo Line For Image Makeover – October 25

Diageo unveils new polo line to increase Johnnie Walker’s brand equity

Diageo India Pvt. Ltd, the maker of premium Scotch whisky Johnnie Walker, unveiled a new polo line created by fashion designer Tarun Tahiliani at the Johnnie Walker Gold Polo Cup played at the Jaipur Polo Grounds in New Delhi on 28 October, 2007. The initiative has been undertaken to elevate Johnnie Walker brands from being perceived as mere alcoholic products to a ‘luxurious experience’. Named the Elegant Elitists, Tahiliani’s polo line is an amalgamation of both spring-summer and fall-winter collections, with polo being the main theme.

 

Source: Livemint 


 

 

Product Launches

 

 

 

11. USL Launches Royal Mist Whisky In Jharkhand – November 07

On 6 November, 2007, United Spirits Ltd (USL) launched luxury whisky Royal Mist in Jharkhand.

 

 

 

12. Diageo India Introduces Its First Domestic Wine – NILAYA ™ – November 01

On 1 November, 2007, UK spirits giant Diageo launched its first Indian wine brand, Nilaya.

 

 

 

 

 
 
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