From the desk of Strategic Resources
For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.
Volume: VIII November, 2007

  CLICK ON ANY OF THE ABOVE  

Ringside is a report that provides an overview of happenings in categories of Airlines, Alcohol, Cars, Computers, Consumer Durables, Financial Services, Food and Beverages, Hotels, Real Estate, Retail, Telecom Service Providers, Two-wheelers, Skin Care and Athletic Shoes.

Each of these will have sections on 1. Sales and market share 2. Trends 3. Launches 4. Advertising campaigns

Navigation is easy. Simply click of any of the categories of interest to you and you will have the latest news in front of you.

Drop in a mail at pchandra@zenithoptimediaindia.com  with your suggestions and comments.


 

 

 

Computers

Share Prices

 

 

 

 

 

 

Sales and Market Share

 

 

 

Source: IDC's India Quarterly PC Tracker, Q2 2007 Release (Efytimes)

 

 

 

Trends, Marketing Initiatives and Others

 

 

 

22. Canon Mulls Series Of Advertising Campaigns To Promote Printers – November 14

Canon India to focus on its printer category

Canon India is focusing on its printer category to become one of the leading players in digital imaging. To achieve this, the company is contemplating tie-ups with organised retail chains, opening company-owned stores, showcasing the entire range of products and launching localised campaigns in different regions. Canon’s below-the line campaign ‘Amchi Mumbai’, launched in May 2007, has increased printers’ revenue contribution from Mumbai to 10%.  The company is also planning a similar campaign, featuring exhibitions and road shows, in Delhi and Bangalore.

 

Source: The Hindu Business Line

 

 

 

23. India's Tata Group, HP Build Asia's Largest Supercomputer – November 13

India's Tata group and Hewlett-Packard build Asia-Pacific region's most powerful supercomputer

On 13 November, 2007, India's Tata Group and Hewlett-Packard announced that they had built the Asia-Pacific region's most powerful supercomputer. Computational Research Laboratories (CRL), a wholly owned Tata unit, built the machine, named ‘Eka’ (‘the one’ in Sanskrit), using HP's high-end ‘computer building blocks’.

 

Source: Yahoo News

 

 

 

Product Launches

 

 

 

24. BenQ Unveils T201Wa 20" LCD Monitor – November 05

BenQ announced the launch of its T201Wa 20 inch LCD monitor in the Indian market. The T201Wa 20” monitor is offers an extra inch from the regular 19” monitor in the market and is ideal for a dual screen viewing experience at home or in office.

 

 

 
 
This tracker has been compiled from external sources and does not necessarily reflect the views of the company.  Direct links only work for a specified date. If you would like to review an article after the printed date, please go to the news source's website directly and access their archives.
 
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