From the desk of Strategic Resources
For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.
Volume: VIII November, 2007

  CLICK ON ANY OF THE ABOVE  

Ringside is a report that provides an overview of happenings in categories of Airlines, Alcohol, Cars, Computers, Consumer Durables, Financial Services, Food and Beverages, Hotels, Real Estate, Retail, Telecom Service Providers, Two-wheelers, Skin Care and Athletic Shoes.

Each of these will have sections on 1. Sales and market share 2. Trends 3. Launches 4. Advertising campaigns

Navigation is easy. Simply click of any of the categories of interest to you and you will have the latest news in front of you.

Drop in a mail at pchandra@zenithoptimediaindia.com  with your suggestions and comments.


 

 

 

Consumer Durables

Share Prices

 

 

 

 

 

 

Sales and Market Share

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

Trends, Marketing Initiatives and Others

 

 

 

25. Hyundai Electronics Introduces Viral Marketing To Promote ‘Hyundai Pe Hyundai’ Offer – November 01

Hyundai Electronics uses viral marketing for its promotional festive season offer

Hyundai Electronics introduced viral marketing for its promotional festive season offer ‘Hyundai pe Hyundai’.  Under this initiative, an emailer has been sent to a customer database of 10 lakh, who have to forward the mail to 10 friends, to stand a chance to win a Hyundai 5.1 Divx DVD Player worth Rs 2,500. The initiative is helping the company to attract consumers to its site and creating exponential growth. The company is spending Rs 4 crore on advertising through print, radio and the internet.

 

Source: Exchange4media

 

 

 

26. Electrolux To Focus On Premium Products – October 24

Electrolux to focus on premium products to strengthen its position

Videocon Industries’ home appliances division Electrolux plans to focus on strengthening its presence in the premium segment across several categories in domestic and export markets, besides expanding its existing category of washing machines.

 

Source: Business Standard

 

 

 

Product Launches

 

 

 

27. Philips Launches New TV Range – October 17

Philips Electronics announced the launch of a new range of Ambilight flat TVs, priced at Rs 1.29 lakh, in India on 16 October, 2007.

 

 

 

 
 
This tracker has been compiled from external sources and does not necessarily reflect the views of the company.  Direct links only work for a specified date. If you would like to review an article after the printed date, please go to the news source's website directly and access their archives.
 
© 2007 - 2008 Zenith Optimedia.