
From the desk of Strategic Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.

Volume: VIII

November, 2007

CLICK ON ANY OF THE ABOVE

Ringside is a report that provides an overview of happenings in categories of Airlines, Alcohol, Cars, Computers, Consumer Durables, Financial Services, Food and Beverages, Hotels, Real Estate, Retail, Telecom Service Providers, Two-wheelers, Skin Care and Athletic Shoes.

Each of these will have sections on 1. Sales and market share 2. Trends 3. Launches 4. Advertising campaigns

Navigation is easy. Simply click of any of the categories of interest to you and you will have the latest news in front of you.

Drop in a mail at pchandra@zenithoptimediaindia.com with your suggestions and comments.

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Sports Apparel

Share Prices

Trends, Marketing Initiatives and Others

88. Bata India Plans Foray Into Clothing – October 15

Bata India implements a new strategy for foraying into clothing

Bata India is implementing a new strategy for foraying into clothing and is converting a majority of its showrooms into big format outlets. The strategy also involves an addition of 70 stores every year till 2012. According to Managing Director of Bata India, Marcelo Villagran, the company will launch the clothing collection by 2008-end.

Source: The Hindu Business Line

Product Launches

89. Nike Launches Footwear iPod Kit – November 01

On 1 November, 2007, Sportswear brand Nike launched ‘Nike plus iPod sport kit’, a wireless system that allows footwear to "interact" with an Apple iPod nano while running. The user will then get information about time and distance travelled and calories burnt on the screen as well as a real-time audible feedback through headphones.

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This tracker has been compiled from external sources and does not necessarily reflect the views of the company. Direct links only work for a specified date. If you would like to review an article after the printed date, please go to the news source's website directly and access their archives.