
From the desk of Strategic Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.

Volume: VIII

November, 2007

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Ringside is a report that provides an overview of happenings in categories of Airlines, Alcohol, Cars, Computers, Consumer Durables, Financial Services, Food and Beverages, Hotels, Real Estate, Retail, Telecom Service Providers, Two-wheelers, Skin Care and Athletic Shoes.

Each of these will have sections on 1. Sales and market share 2. Trends 3. Launches 4. Advertising campaigns

Navigation is easy. Simply click of any of the categories of interest to you and you will have the latest news in front of you.

Drop in a mail at pchandra@zenithoptimediaindia.com with your suggestions and comments.

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Two-wheelers

Share Prices

Sales and Market Share

Source: Auto News Bulletin May 18 – May 24, 2007 by Murad Baig Associates

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Trends, Marketing Initiatives and Others

82. Two-Wheelers Breeze On Festival Season Sales – November 02

Three two-wheeler companies report a robust month-on-month growth

Two-wheeler sales are benefiting from the festival fervour, with three two-wheeler companies reporting a robust month-on-month growth for October, 2007. Hero Honda reported a two-wheeler sales at 3,65,022 units and showed a substantial 16% increase in comparison with September sales (3,14,567 units). Similarly, Bajaj Auto and TVS Motor both showed a 20% and 13% growth on a sequential basis, respectively. Hero Honda attributes this month-on-month growth to its strategy of refreshing the product range, while Bajaj Auto MD Rajiv Bajaj owes it to the “success” of the 125cc XCD. However, according to analysts, much of the incremental sales are on account of hefty discounts and the sales momentum could decline in November 2007.

Source: DNA

83. Yamaha Motor Plans To Drive In Automatic Scooters – October 20

Yamaha Motor India to foray into automatic scooter segment

Yamaha Motor India (YMI), a fully-owned subsidiary of Yamaha Motor Company, plans to enter the fast growing automatic scooter segment and has commissioned a market survey to determine different volume generating scooter segments in India. The company aims to introduce its automatic range of scooters with dual disc brakes and twin shock chassis with high-powered liquid cooled engines in the premium segment.

Source: The Economic Times

Product Launches

84. Hero Honda Bullish On Premium Segment; Launches 150 Cc Hunk – October 18

In an attempt to increase its share in the premium-bike segment, Hero Honda Motors Ltd , on 17 October, 2007, launched the 150 cc ‘Hunk’ priced at a range of Rs 55,000- 57,000.

85. Hero Honda Launches Limited Edition Splendor Plus – October 30

Hero Honda Motors Ltd (HHML) launched a limited edition variant of its 100 cc motorcycle Splendor Plus priced at Rs 41,250 (ex-showroom Delhi) on 30 October, 2007, to commemorate sales of two crore bike units in the country since its inception in 1982.

86. Global Automobiles Launches Cheapest Motorcycle – November 07

On 7 November, 2007, Global Automobiles, a part of the Xenakis Group, launched Rock100, a 100cc motorbike priced at Rs 19,990.