From the desk of Strategic Resources For any query, discussion or feedback, please contact Pavan Chandra, Head of Strategic Resources at pchandra@zenithoptimediaindia.com, +91-124-4195100. Office Address : 10th Floor, Vatika Tower, Block-B, Sector 54 Gurgaon -122002, Haryana, India.

Volume: VII

October, 2007

 

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Airlines

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Sales and Market Share

 

 

 

Source: The Economic Times

 

 

 

01. Monsoon Blues: Deccan, SpiceJet Lose Mkt Share – September 22

Full-service carriers increase their market share while budget carriers witness decrease in July 2007

According to Directorate General of Civil Aviation (DGCA) data, full-service carriers marginally increased their market share, whereas budget carriers such as Air Deccan and SpiceJet suffered a decline in market share during July 2007. In this period, the market share of Air Deccan was 16.1%, a decrease of 2% from June 2007. SpiceJet’s share remained at 7.7%, while Indian’s share increased to 20.5%, compared to 19.8% in June. For the same period, Jet and Kingfisher increased their shares to 22.7% and 13%, respectively.

 

Source: The Economic Times

 

 

 

Trends, Marketing Initiatives and Others

 

 

 

02. Air Traffic To Double In Five Years: ASSOCHAM – September 20

Both passenger and cargo traffic will witness significant growth: Study

According to Associated Chambers of Commerce and Industry of India (ASSOCHAM), the air passenger traffic in India is set to double by 2012 as a result of the increasing disposable income and growing consumerism of the Indian middle class. With the drop in fares and conversion of premium rail travellers, the addressable population for the airlines industry is likely to grow by 10% year-on-year in the next three years. Passenger traffic in India is projected to double in five years and triple in nine years. Passenger traffic has maintained a growth rate of 19% in the domestic sector in fiscal 2002-06 and 13.7% in the international sector during the same period.

 

Source: DNA

 

 

 

03. In-Flight Retailing Takes Off With No Air Pockets – October 14

Airlines consider in-flight retailing a new source of revenue

In-flight retailing is an emerging trend in the Indian aviation space. The practice of shopping during flights offers the customers the experience of buying products at comparatively low prices. It also opens up a new revenue stream for airlines.  According to Inder Bilani, head of Marketing, Jetlite Airlines, the current passenger base of domestic aviation is nearly 2 million and 7-10% of these prefer shopping during travel.

 

Source: The Economic Times

 

 

 

04. Global Airlines Add More Flights To South India – October 03

Southern region registers a hike in international air travel

India’s southern region will see an increase in international air travel with three airlines – Singapore Airlines, Malaysian Airlines and Air Arabia – announcing new flights to and from southern destinations. While Singapore Airlines will start three additional weekly flights from Bangalore on 29 October, 2007, Malaysian Airlines has announced an additional weekly flight from Bangalore from 28 October, 2007, and two more weekly flights from 3 November, 2007. On 1 October 2007, low-cost carrier Air Arabia started bi-weekly flights from Kochi to Sharjah. The new flights are planned to coincide with the festival season.

 

Source: Business Standard

 

 

 

05. Kingfisher, PayMate Tie Up For SMS-Based Ticketing Service – October 12

Kingfisher Airlines ties up with PayMate to introduce ‘FlyBuySms’

Kingfisher Airlines has tied up with PayMate to introduce ‘FlyBuySms’, an SMS-based service that will allow customers to search, book and pay for tickets on their mobiles. The service will work on any handset model and with any service provider. However, the customer will incur premium SMS charges of about Rs 2-3 for the service.

 

Source: The Hindu Business Line 

 

 

 

Product Launches

 

 

 

06. Kingfisher Airlines, American Express Launch Corporate Card – October 02

On 1 October, 2007, American Express and Kingfisher Airlines announced the launch of an airline corporate charge card programme that is targeted at the small- to medium-sized enterprises (SMEs). The card would offer 8% corporate rebate on Kingfisher Airlines air travel purchased with the card.

 

 

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Alcohol

 

Share Prices
 

 

 

 

 

 

Sales and Market Share

 

 

 

Source: Euromonitor Report- Alcoholic Drinks- India- June 2007

 

 

 

Trends, Marketing Initiatives and Others

 

 

 

07. Beer Consumption In India Grows By 90 % In 2002-07: Report – October 08

Growth rate of beer consumption in India higher than BRIC countries

According to a report published by global research firm Canadean, for the period 2002-07, beer consumption grew in India at 90%, exceeding the growth rates of other BRIC nations such as Brazil (20%), Russia (50%) and China (60%). This growth has been driven by reduced taxes and an improved distribution system in Punjab, Haryana and Rajasthan. The report also state that Indians prefer strong beer and it accounts for more than 70% of the total beer volume in the country. The high growth in beer consumption is attracting global brewers such as Anheuser-Busch, InBev, SABMiller, Carlsberg and Heineken, some of which have begun exploring the market.

 

Source: The Economic Times 

 

 

 

08. Indians Still Shy Away From Expensive Wine – September 19

Indians need an education in indulgence in the premium wine and spirits segment

 According to David Banberg, director, Wine Society of India, anything over Rs 1,000 for a bottle of wine is considered expensive by Indians as they are not sure if the experience will match up to the price they have paid. Neelesh Hundekari, Principal AT Kearney, says, “India is still a dominantly whiskey market, 30% of ‘06 imports in wine and spirits was Scotch Whiskey.” At the same time, there are a few who savour the expensive wines and even invest in them. Increased foreign travel, and consistent and extensive promotions from the wine companies have resulted in the growth of wine market in India. However, Hundekari insists that Indians consuming premium wine and spirits need an education in indulgence.

 

Source: The Economic Times

 

 

 

09. Liquor Firms Ad-Lib With Rock Shows – September 22

Liquor brands use music to connect to customers

With the government and the Advertising Standards Council of India (ASCI) maintaining a strict vigil on surrogate advertising, the Indian liquor industry is increasingly using music to connect with consumers. In the wake of the ban on liquor advertisements, Bacardi-Martini India had created the popular “Bacardi Blast” as the company’s main marketing platform. Similarly, Vijay Mallya-promoted United Spirits Limited (USL) is now launching an aggressive outreach program — DSP Black Rockilution, a 7-city rock music contest. The company had also sponsored the Boston bad boys Aerosmith show in Bangalore in June 2007 to build its Royal Challenge brand.

 

Source: The Hindustan Times

 

 

 

10. McDowell's No.1 Spreads The Cheer Through The Cheers India Tour – October 05

McDowell’s No.1 launches the ‘McDowell’s No.1 Cheers India Tour’

In line with its ‘Cheers to Life!’ tagline, United Spirits Limited’s McDowell’s No.1 launched the ‘McDowell’s No.1 Cheers India Tour’, a multi-city musical extravaganza with Shankar, Ehsaan and Loy. The concert will be an integral part of the brand’s consumer engagement strategy. The tour will begin in Kolkata from 12 October, 2007 and will move across the cities of Hyderabad, Bangalore, Pune, Mumbai, Delhi, Ludhiana, and conclude with a concert at Lucknow on 14 November, 2007.

 

Source: Businesswire India

 

 

 

11. Vodka Finds Flavour In Bollywood – September 26

Alcohol companies sign Bollywood actors to endorse their vodka brands

Signing Bollywood celebrities as brand ambassadors has emerged as the new trend in the alcohol industry. Three leading vodka brands have signed Bollywood stars to endorse their vodka brands.  Radico Khaitan roped in Hrithik Roshan in a mega endorsement deal for its Magic Moments vodka brand. United Spirits has signed Zayed Khan for endorsing its vodka brand White Mischief.  United Spirits’ Romanov vodka brand is already endorsed by Shilpa Shetty. Diageo’s one-year-old Shark Tooth Vodka is endorsed by Shiney Ahuja.

 

Source: The Economic Times

 

 

Product Launches

 

 

 

12. Carlsberg Launches Premium Beer In India – September 22

On 22 September, 2007, Danish brewer Carlsberg launched its all-malt premium beer in India.  

 

 

 

13. Grover Launches Sante In Mumbai – September 15

Grover Vineyards launched the Sante wine in Mumbai. Priced at Rs 292 per bottle, it is available in two varieties – Sante Chenin Blanc (white wine) and Sante Shiraz (red wine).

 

 

 

Advertising Campaigns

 

 

 

14. It’s Television, After Five Years: Cobra – September 28

Cobra launches it first TVC

The UK-based company Cobra launched its first TV ad on 27 September, 2007, after being present in India since 2002.  The ad, created by advertising agency Euro RSCG, shows a family gathered in a hall, where a lawyer is reading out the will of the late Morarji Das. The family, which includes Morarji Das’’ wife, his three sons and two daughters in law, are eagerly waiting to know who will inherit the family wealth.

 

 

To the shock of the family, the fortune goes to the house maid, Kanta Bai.

 

 

 

Perplexed by the situation, one of the sons reaches out for a bottle of Cobra Sparkling Water and gulps it down. After this, much to his family’s surprise, he congratulates the maid.

 

 

Then comes the product shot with a voiceover, ‘So smooth, anything goes down well’. The ad aims at achieving an instant connect with the consumer and communicating the uniqueness of the product. Skewed towards a male viewership, the TVC is targeted at educated audience in the 18-35 age group of the SEC A and B+ at the metros and other cities.

 

Source: Agencyfaqs

 

 

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Cars

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Sales and Market Share

 

 

..

 

 

15. Auto Sales Skid In Sept; Cars Segment Bucks Trend – October 11

Passenger cars category records a robust sales growth of 11.67%

The passenger cars category recorded a robust sales growth of 11.67% at 1,05,822 units in September 2007.  Maruti Suzuki led the segment with sales of 56,322 units, recording a growth of 14.83%, followed by Hyundai Motors India Ltd that grew by 9.42% at 17,993 units. While General Motors showed a 195% rise in sales with its newly launched Spark at 3,798 units, sales of premium car maker Honda Siel continued to decline by 11.85% at 5,272 units.

  

Source: The Hindu Business Line

 

 

 

Trends, Marketing Initiatives and Others

 

 

16. Auto Companies Prefer Diesel Drive – September 24

Car companies increase diesel engine capacities to tap market potential

The Indian automotive industry plans to invest in diesel cars as customer preference is shifting towards diesel cars. This has resulted in car companies aiming to increase their diesel engine capacities to benefit from this trend.  So, while Maruti-Suzuki India (MSI) is increasing its annual diesel engine capacity to three lakh units from the current one lakh, General Motors is finalising plans to establish a new engine facility at Talegaon in Maharashtra.

 

Source: The Economic Times

 

 

 

17. India New Launch Pad For Auto Giants – September 20

India preferred over the European and American markets

India is proving to be the new launch pad for global car models as major car makers prefer India over the European and American markets. Korean car company Hyundai Motor plans to debut its latest premium hatchback (code-named Pa) in India in November 2007, ahead of its global launch in January 2008. Other car makers such as Maruti-Suzuki, Ford Motor and Volkswagen have also realised the growing strength of the Indian market. India is the second-fastest growing automobile market in the world after China. The Society of Indian Automobile Manufacturers reports that the Indian market grew at a CAGR of 16% in the same period.

 

Source: The Economic Times

 

 

 

Product Launches

 

 

18. Skoda Launches Superb's New Variant – September 20

On 20 September, 2007, Skoda launched a new variant of its luxury sedan Superb at a price of Rs 20.41 lakh (ex-showroom Delhi).

 

 

 

19. Tata Motors Launches New Sumo, Safari Range – October 13

On 12 October, 2007, Tata Motors launched the Sumo Victa Turbo DI, the new upgraded range of its entry-level utility vehicle, the Sumo Spacio in Mumbai.

 

 

 

20. Safari Variant Launched In AP – October 08

On 7 October, 2007, Tata Motors announced the launch of its sports utility vehicle (SUV) Safari Dicor 2.2 VTT in Andhra Pradesh.

 

 

 

21. Hyundai Motor Launches Diesel Variant Of Getz Prime – September 27

On 27 September, 2007, Hyundai Motor India Ltd. announced the launch of the diesel variant of its car Getz Prime, which would be available after the first week of October 2007 for Rs 5.69 lakh (ex-showroom, Delhi).

 

 

 

22. Bentley Unveils Super-Luxury Cars For India – September 18

On 17 September, 2007, Bentley unveiled the Azure and the Continental GTC in India. They are manufactured in the UK and are available through Delhi-based Exclusive Motors Pvt Ltd — the Indian partner of Bentley Motors.

 

 

 

Advertising Campaigns

 

 

 

23. Aveo Makes ‘Extra Space’ For School Children – September 24

General Motors India launches new TV ad for Aveo U-VA

General Motors India launched a new TVC for its Aveo featuring Saif Ali Khan and Rani Mukherjee.

Produced by Corcoise Films, the TVC shows Saif Ali Khan driving a Chevrolet U-VA. He spots Rani Mukherjee standing on the road next to a school van and offers her a lift. Immediately, dozens of children come out of the van and cram themselves inside the car. Khan waits for Mukherjee to sit next to him. Instead, the van driver hops in. Just then, Mukherjee explains that she lives nearby.

 

The TVC concludes with the voiceover saying, ‘Incredibly Spacious Aveo U-VA’. The space proposition was based on the insight that in the mid-car segment, the deciding factor was space.  The target audience for the Aveo U-VA is males in the 25-34 age group.

 

Source: Agencyfaqs

 

 

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Computers

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Sales and Market Share
 

 

 

Source: IDC's India Quarterly PC Tracker, Q2 2007 Release (Efytimes)

 

 

 

Trends, Marketing Initiatives and Others

 

 

24. Notebook PC Market Momentum Continues Unabated: IDC – September 26

Indian client PC market grew 22.1% Y-o-Y during Q2 2007

According to IDC India research, the overall Indian client PC market grew 22.1% year-on-year in terms of unit shipments during Q2 2007 (April-June ‘07). While the desktop PC shipments showed a growth of 11.3%, notebook PC shipments registered a growth of 73.1%. In the overall client PC (notebooks and desktops combined) market, HP retained the top position with a market share of 22.2%, followed by HCL at 12.8% and Lenovo at

10.3%. HP regained the top spot with a market share of 16.7% in desktop PC shipments, followed by HCL and Lenovo. In notebook PC shipments, HP retained the top spot with a market share of 40.4%, followed by Lenovo and Dell.

 

Source: Efytimes

 

 

 

Product Launches

 

 

 

25. HCL Launches Environment Friendly Desktops – October 09

On 9 October, 2007, HCL Infosystems Ltd introduced a new range of environment-friendly desktops – HCL eSafe. These desktops comply with the Restriction of Hazardous Substances (RoHS) directive. 

 

 

 

26. HP Enters Retail Photo Printing Mkt, Launches Online Service – October 09

On 9 October, 2007, Hewlett-Packard forayed into the Indian retail photo printing market with HP Retail Photo Solutions (RPS) and announced the launch of its consumer online photo service, the HP Snapfish website, in India.

 

 

 

27. Wipro Launches Quad Core Desktops – October 04

On 3 October, 2007, Wipro Infotech launched desktops based on Intel’s quad core processors.

 

 

 

28. Zenith Laptops At Sub-Rs 25,000 – October 04

On 3 October, 2007, Zenith Computers launched its Director, Admirale and Presidio Laptops priced at Rs 24,990, Rs 28,490 and Rs 27,990, respectively.

 

 

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Consumer Durables

Share Prices
 

 

 

 

 

 

Sales and Market Share
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Trends, Marketing Initiatives and Others

 

29. Consumer Electronics Majors Eyeing Growing LCD TV Market; Samsung, LG Emerge Leaders – October 12

Flat TV market is growing by 47.7% in India

According to industry figures, the flat TV market is growing by 47.7% and contributes to over 50% of the CTV market. Several factors are responsible for growth in this category. These include the increasing availability of the LCD product ranges in different parts of the country, growing affordability, innovative product introductions, the promotion of this technology by manufacturers, and the consumer preference for flatter displays. According to the latest ORG survey for the quarter ended March 2007, nearly 65% of the LCD television market was dominated by Samsung and LG Electronics.

 

Source: Exchange4media

 

 

 

30. Sony Bets On LCD TVs To Drive Festive Sales – October 09

Sony India to invest Rs 30 crore for marketing and promoting its Bravia LCD TVs

Sony India plans to invest Rs 30 crore in marketing and promotional activities for its recently launched Bravia LCD television range to drive sales during the festival season. According to Masaru Tamagawa, managing director, Sony India, the increased focus on LCD televisions can be attributed to declining sales of Plasma and colour televisions, whereas the LCD market is growing. The company is targeting the Rs 10-lakh plus annual income group for its Bravia range.

 

Source: The Hindu Business Line

 

 

 

31. LG Has A High-End Game Plan – October 10

LG Electronics to focus on the premium end of the Indian market

Consumer durable company LG Electronics is reworking its strategy to increase its focus on the premium end of each product category, a shift from its current focus on almost every segment of the durables space. The company wants to increase its focus on the premium end of each product category. To achieve this, it has hiked its marketing and advertising spend to Rs 350 crore in 2007 from Rs 150 crore in 2006 and plans to further increase it to Rs 500 crore in 2008. Currently, the premium category contributes to nearly 20%-22% of LG’s sales, and the company aims to raise this figure to 30% by 2008.

 

Source: DNA

 

 

 

32. Samsung India Selects Manavjit As Olympic Brand Ambassador – October 10

Samsung India signs Manavjit Singh Sandhu as its brand ambassador for its Beijing Olympic programme

Consumer durables company Samsung India has signed Indian shooter Manavjit Singh Sandhu as its brand ambassador for its Beijing Olympic programme. The company also invited the public to participate in the 'Spread the Olympic flame' programme by nominating (from 10-25 October 2007) their torchbearers, who would carry the Olympic flame when it passes through Mumbai on 17 April, 2008, on its way to Beijing.

 

Source: The Economic Times

 

 

 

33. Maharaja Whiteline Looks Beyond Home Appliances – September 26

Maharaja Whiteline plans foray into new categories

Home appliances firm Maharaja Whiteline plans to invest Rs 200 crore in product portfolio expansion. It seeks to enter new categories of white good segments such as colour televisions, air-conditioners, washing machines and DVDs.

 

Source: The Hindu Business Line

 

 

 

Product Launches

 

 

 

34. Mirc Electronics Plans Forays Into Premium LCD TV Segment – October 04

Mirc Electronics Ltd. plans to enter the premium category of liquid crystal display (LCD) TVs in October 2007 by launching Xaria, a new sub-brand under the Onida brand.

 

 

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Financial Services

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Sales and Market Share

Banks

 

 

Source: Indian Banks’ Association

 

 

 

Insurance

 

 

 

35. General Insurance Sector Logs 15 Percent Growth In August – September 25

General insurance industry grows by 15% in August

In August 2007, the general insurance industry grew by 15% year-on-year. According to data collected by the Insurance Regulatory Development Authority (IRDA), in August 2007, the 12 non-life insurance companies collected Rs 2,116 crore as premium, compared to Rs 1,839 crore in August 2006. For the same period, New India Assurance's premium collection recorded a decrease of 1% to Rs 358 crore, whereas ICICI Lombard registered a 22% increase to reach Rs 302 crore. Private players increased their business to Rs 881 crore in August 2007 from Rs 662 crore in August 2006. 

 

Source: DNA

 

 

 

Mutual Funds

 

 

 

Source: Association of Mutual Funds of India

 

 

 

36. Mutual Fund Assets Grow To Rs 4.77 Trillion – October 03

AUM of mutual funds increases by Rs 10,114.17 crore to Rs 4,77,000 crore

According to AMFI data, the assets under management (AUM) of mutual funds has increased by Rs 10,114.17 crore to Rs 4,77,000 crore. The assets of all the 32 fund houses in the country increased to Rs 4,77,737.61 crore in September 2007, compared to Rs 4,67,623.44 crore in August 2007. Reliance Mutual Funds registered a 4.2% growth and maintained its top position with AUM of Rs 70,440.57 crore compared to Rs 67,597.65 crore in August 2007.

Source: DNA

 

 

 

Trends, Marketing Initiatives and Others

Banks

 

 

 

37. Banks Wake Up To The Art Of Winning Retail Customers – September 24

Banking sector increases ad spends

The banking sector has witnessed a significant increase in its ad spend. The aggregate expenditure for approximately 80 banks grew at a CAGR of approximately 56% during 2005-2007. Growth is even higher at 74% for the top ten spenders, of which only three are public sector banks. However, most of the growth was registered in fiscal year 2006. Further, ad spends for these three public sector banks have risen by only 33% against 56% overall growth. Their share in the spends of top ten banks stands at only 15% against a 57% share in operating profit.

 

Source: The Economic Times

 

 

 

Insurance

 

 

 

38. Insurers Get Inspired By FMCG Strategy – September 27

Life insurance companies are focusing on rural clientele

Most Life insurance companies are introducing new micro products that exclusively cater to rural clientele. According to industry estimates, in the next few months, the rural sales of life insurance products are projected to account for approximately 22-25% of the total sales revenue. Rural market surveys have indicted that the rural savings-to-income ratio is nearly 30%, which is higher than the ratio for the urban population. This is attributed to rural masses’ high awareness of the benefits of long-term savings and insurance. Segmentation of the rural market, new approaches to leverage extensive rural banking services and savings-oriented insurance products to provide flexibility in premium payment are a few of the options being explored by the companies.

 

Source: DNA

 

 

 

39. Star Health Insurance Goes Direct – October 09

Star Health & Allied Insurance adopts a new model of managed healthcare

Chennai-based Star Health & Allied Insurance, one of the two stand-alone health insurance companies in the country, has adopted a new model of managed healthcare that does not need the intervention of third party administrators (TPAs). The company has a direct tie-up with over 3000 hospitals across the country, whereby the customer gets an end-to-end service from Star Health without having to depend on a third party.

 

Source: DNA

 

 

 

40. Bharti AXA Speeds Up Telcassurance Spread – September 28

Bharti AXA Life Insurance to leverage the growing Airtel customer base

To leverage the growing number of Airtel customers, Bharti AXA Life Insurance is planning to attach financial advisors to 1,000 Airtel Relationship Centres. The company also plans to leverage the huge network of 45 million Bharti Airtel customers to sell insurance under what it terms telcassurance, wherein insurance would be sold through outbound calls.

 

Source: DNA 

 

 

 

41. ICICI Prudential Life Launches SMS Helpline For Policy-Holders – September 25

ICICI Prudential Life launches SMS Helpline service

On 25 September, 2007, ICICI Prudential Life Insurance announced the launch of its SMS Helpline service, which would enable its policy-holders to receive instant updates on policy status, due date for premium payment, policy NAV, etc. Policy-holders can acquire these details by sending an SMS to 56767, which would involve typing PST and their policy number.

Source: DNA

 

 

 

Others

 

 

 

42. Reliance Retail, Citi Team Up For Finance Venture – July 14

Reliance Retail enters into joint venture with Citigroup for consumer finance

Reliance Retail is entering into a joint venture with Citigroup for setting up a non-banking finance company (NBFC). The NBFC will deal in loans and credit cards for Reliance Retail customers. Consumer finance is one of the fastest-growing segments in the financial services sector with annual growth rates of 30-40%.

 

Source: The Economic Times

   

 

 

Product Launches

Banks

 

 

 

43. SBI To Offer Reverse Mortgage Loan – October 11

On 10 October, 2007, State Bank of India announced the launch of SBI Reverse Mortgage Loan, a reverse mortgage loan for customers over 60 years.

 

 

 

44. Yatra.Com, Barclays To Launch Co-Branded Yatra Barclaycard – October 09

Yatra.com and Barclays Bank teamed up to launch a co-branded Yatra Barclay card that will feature the Yatra Miles programme.

 

 

 

45. Canara Bank Launches Mobile Biometric ATM – September 24

On 21 September, 2007, Canara Bank launched its first mobile biometric ATM to enable people in rural areas have access to banking facilities.

 

 

 

Insurance

 

 

 

46. Reliance Life Launches New OTC Policy – October 10

On 9 October, 2007, Reliance Life Insurance announced the launch of new policy, Express Life, which is an ‘over-the counter’ policy wherein the customer will get an instant insurance cover on completion of documentation.

 

 

 

47. ICICI Pru Life Launches Biometric Cards – October 04

ICICI Prudential Life Insurance Company has launched biometric smart cards, which contain the details of policyholders such as name, age, address and finger prints to enable their rural policyholders to pay their premiums.

 

 

 

48. Bajaj Allianz Life Introduces UG Plus Gold – September 20

On 20 September, 2007, Bajaj Allianz Life launched UG Plus Gold, an insurance product that offers high allocation liquidity with partial and continued participation in the investment performance of the fund.

 

 

 

49. Kotak Life's New Plan Provides Protection Up To 99 Yrs – September 20

On 20 September, 2007, Kotak Mahindra Old Mutual Life Insurance launched a whole-life plan that offers enhanced life-long protection (up to 99 years) while providing wealth creation and protection.

 

 

 

50. Max NY Life Launches ‘Smart Steps’– September 28

On 27 September, 2007, Max New York Life launched the Smart Steps range of unit linked

child plans to facilitate planning for children’s needs and provide financial protection.

 

 

Mutual Funds

 

 

 

51. JP Morgan AMC Launches Maiden Domestic Debt Funds – September 18

JP Morgan Asset Management India launched its maiden domestic debt funds – JP Morgan India Liquid Fund and JP Morgan India Liquid Plus Fund – on 18 September, 2007.

 

 

 

52. Sahara Mutual Fund Launches Sahara R.E.A.L. Fund – October 10

On 10 October, 2007, Sahara Mutual Fund launched Sahara R.E.A.L. Fund, a close-ended equity fund with an automatic conversion into an open- ended fund after the completion of 36 months from the date of allotment.

 

 

 

53. Lotus India AMC Launches Lotus India Infrastructure Fund – September 26

On 26 September, 2007, Lotus India AMC, a joint venture between Fullerton Fund Management Group and Sabre Capital Worldwide, announced the launch of Lotus India Infrastructure Fund, a close-ended equity scheme with a maturity of 3 years.

 

 

 

Others

 

 

 

54. ICICI Bank Launches Visa Signature Credit Card In India – September 24

ICICI Bank, in association with Visa Signature card, launched the ICICI Bank Visa Signature Credit Card in India on 24 September, 2007.

 

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Food and Beverages

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Trends, Marketing Initiatives and Others

 

 

 

55. Tata Tea Goes For Single Umbrella Brand – October 02

Tata Tea to unify all its tea brands under the ‘Tata Tea’ brand

Tata Tea has decided to unify all its tea brands – Tata Tea Premium, Tata Tea Gold, Tata Tea Agni and Tata Tea Life under the ‘Tata Tea’ brand name. The four brands will now be brought under an umbrella brand after being positioned and advertised under separate brands in the past.

 

Source: The Hindu Business Line

 

 

 

56. Tata Tea Comes Up With New Campaign – October 02

Tata Tea launches ‘Jaago Re’ campaign

Tata Tea has launched the ‘Jaago Re’ campaign, which is targeted at expanding the company’s consumer base in small towns and villages. Designed by advertising agency Lowe, the TV ad deals with corruption in the country. In addition to TV, the cinema, print, outdoor and radio media are also being considered for this campaign. The company is also planning to launch a website, Jaagoindia.org, and hopes to convert it into an idea-exchange platform for young people. 

 

Source: DNA   

 

 

 

57. Baskin Robbins Looks To Team Up With Kids Movies – September 19

Baskin Robbins to enter B2B tie-ups with international and domestic children’s films

One of the world’s leading ice-cream companies Baskin Robbins is considering business-to-business tie-ups with international and domestic children’s films to leverage the mutual benefits of branding. The decision follows the American chain’s successful co-branding association with Spiderman 3 and Coca-Cola, wherein free comics were given out with each scoop and the Spiderman brand name was used in television commercials on kids’ channels.

 

Source: The Hindu Business Line

 

 

 

58. Fanta’s New Youth-Oriented Campaign – September 19

Coca-Cola India launches campaign for its orange drink Fanta

Coca-Cola India launched its latest campaign for its orange fizz drink Fanta in the latter half of September. The new integrated marketing communication campaign – ‘ghoonth bhar shararat kar ley’ – features actor Trisha. The objective behind this initiative is to create a stronger connect with consumers, especially the youth. Coca-Cola will follow up the campaign with a 360-degree promotional activity that will include roadshows and contests across all key markets.

 

Source: The Hindu Business Line

 

 

 

59. Coke To Extend `Elixir Of Life` Project – October 08

Coca-Cola India extends its ‘Elixir of Life’ project to cover 1,000 schools by 2010

Under its corporate social responsibility (CSR) strategy, Coca-Cola India extended its ‘Elixir of Life’ project (launched in March 2007) to cover 1,000 schools nationally by 2010. Launched in association with Rotary International, the project aims to provide access to potable water to underprivileged children. In its first phase, the project will benefit more than 30,000 underprivileged children from 100 primary and panchayat schools in and around Chennai.  The company also instituted the Coca-Cola Citizenship Challenge Awards with an aim to reaching ‘zero water balance’ with respect to ground water usage by 2009.

 

Source: Business Standard

 

 

 

Product Launches

 

 

60. Dabur Introduces Packaged Vegetable Juice – October 14

On 14 October, 2007, Dabur India expanded its 'Real Activ' juices portfolio with the introduction of two variants of packaged vegetable juice  – Real Activ Mixed Vegetable Juice and Real Activ Carrot Juice.

 

 

 

61. Dabur Launches Milk Drink Mix Chyawan Junior – October 05

On 5 October, 2007, Dabur India forayed into the milk beverages industry with the launch of Chyawan Junior, a product based on the ayurvedic formulation Chyawanprash. It will be available in the chocolate flavour.

 

 

 

62. Surya Foods Adds Fizz To Aerated Fruit Drinks Segment – October 13

On 12 October, 2007, Surya Foods forayed into the fruit drinks segment with the launch of Fresh Fizzy. Launched in two flavours, apple and orange, Fresh Fizzy will be available in three pack sizes — one litre, 500 ml and 250 ml, priced at Rs 45, Rs 25 and Rs 15, respectively.

 

 

 

63. Amrit Food Enters Premium Flavoured Milk Segment – October 15

On 14 October, 2007, Amrit Corp Ltd, makers of Gagan vegetable oil, entered the premium flavoured milk market with the launch of 'Gagan Cafe'.

 

 

 

Advertising Campaigns

 

 

64. Centrefruit Gum’s New TVC: Of Wagging Tongues And ‘Human’ ATMs – September 21

Perfetti Van Melle launches new TVC for its Centrefruit gum

Perfetti Van Melle has launched a new TV commercial titled – ‘Kaisi jeebh laplapayee’ – for its Centrefruit gum. The new commercial is a follow-up to their ‘Phonebooth’ commercial, which was launched in 2006. Created by advertising agency O&M, the ad shows a Japanese tourist who seeks to draw money using his credit card. He comes across a strange wooden contraption that seems to be a makeshift ‘ATM’.

 

The Japanese guy asks an old man sitting next to the ATM how to operate the machine.

 

As per the ‘instructions’, the tourist presses the digits ‘5001’ at which the old man gets up and opens a window where another man is sitting inside the ATM.

 

As the lever is lifted and a stack of currency notes is elevated, the man in the machine starts wagging his tongue rapidly to push the notes out of the ATM window.

 

The tourist quickly starts collecting the money and leaves. The shot later closes on the man in the machine looking at a Centrefruit gum hanging above him. The strategy behind the communication was to strengthen the product and make it stand out in the maze of advertising clutter.

 

Source: Exchange4media 

  

 

 

65. Cadbury Goes ‘Ulta’ For Perk In New TV Commercials – October 06

Cadbury India launches TVCs for 'Ulta Perk'

On 5 October, 2007, Cadbury India announced the launch of Ulta Perk, a wafer-based chocolate. The company also launched two TV ads for Ulta Perk to focus on its central idea of product innovation, ‘wafer outside and chococream inside’. Created by advertising agency O&M, the first film shows how a barber, following the concept of Ulta Perk, retransforms his customer’s statement. The second film, created by Planet Films, shows a role reversal for a postman and a dog, where the postman turns around and barks at the dog, which runs away in fear. Targeted at teenagers and youth, the multimedia marketing campaign includes TVCs, and outdoor and consumer contact activities. Cadbury India has tied up with leading coffee chain Café Coffee Day for direct sampling of the product in top cities.

 

Source: Exchange4media

 

 

 

66. Kurkure Rolls Out TVC With Winning Family Of ‘Kurkure Chai Time Achievers’ Campaign – September 04

Kurkure launches TVC featuring the winning Sridhar family from Delhi

Kurkure, the snack brand from PepsiCo India, launched a new TV ad featuring the Sridhar family (winners of the Kurkure Chai Time Achievers Campaign) from Delhi and the on-screen Kurkure family, including Juhi Chawla, the actress brand ambassador. The TVC, set in a middle class family’s home during teatime, shows the Sridhar family from Gurgaon, hosting a tea Kurkure party for Juhi and her on-screen family. The Sridhar family is seen excitedly serving the Kurkure dish that they had sent in for the contest. The Kurkure family pretends that the Sridhars have no chance of winning the contest with their simple recipe. At the time when the host family’s excitement begins to turn into disappointment, Chawla dramatically reveals the pack of Kurkure with the Sridhar family’s picture, surprising each one of them and in the process announcing that they have won. The Sridhars are ecstatic to see the pack and they go in to hysterical celebration. Chawla then exclaims, ‘Kya family hai!’

 

Source: Exchange4media

 

 

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Hotels

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Source: Euromonitor Report- Travel and Tourism - India- September 2006

 

Trends, Marketing Initiatives and Others

 

 

 

67. Service Lane (Hotel And Restaurants And Travel Are The Fastest

Growing Categories Of India's Luxury Services Sector) – September 27

Hotels and restaurants, and travel are the fastest-growing luxury service categories in India: Report

A joint report by The Economic Times and AT Kearney has revealed that in India, hotels and restaurants, and travel are the fastest-growing categories in the luxury services sector. While the hotels and restaurants segment constitutes 46% of the Rs 3,800-crore market, travel accounts for 30%, followed by fine dining with 20%.

 

Source: Indian Business Insight

 

 

 

68. Rising Costs Drive Hotel Cos Into Malls – October 11

Hotel companies now rent space in malls and other commercial complexes

Increasing costs of real estate and lack of good locations in cities are driving hotel companies to rent space in malls and other commercial complexes. For instance, Ginger Hotels signed a contract for its first hotel, which will be on the top floor of a mall in Ludhiana. Similarly, Accor Hotels is in talks with mall developers to build its Formulae 1 brand of budget hotels at the top floor of malls in Tier I and tier II cities. In addition, developers such as Phoenix Mills and DLF are planning such hotels in various cities. Phoenix Mills has planned one hotel each in Pune, Bangalore, Agra and Kurla (Mumbai). According to industry analysts, this is a mutually beneficial arrangement for both the hotelier and the mall developers. The hotels acquire space in the vicinity of a commercial hub whereas the developers procure business by renting out space at their malls.

 

Source: Business Standard

 

 

 

69. Hotel Bookings? Click Online Is The Way To Go – October 08

Hotel bookings via Internet on a high

The onset of hotel bookings through the Internet is on a rise. Since the Internet permits rate and feature comparisons between different hotels with the least effort, bookings made through this medium are increasing rapidly. According to Lemuel Herbert, general manager, The Park, Bangalore, hotels increasingly feel the impact of travel portals on the hospitality industry as 20-30% of their business comes from the electronic media. Mr Rao of ITC Windsor says travel portals are also influencing pricing strategies. “The ease with which travellers can now compare rates and amenities has made the pricing strategies of hotel companies more dynamic,” he states.

 

Source: The Hindu Business Line

 

 

 

70. Mumbai Tops Asia-Pacific In Hotel Room Rate – September 24

Mumbai has one of the highest room rates in Asia Pacific

According to an Asia Pac survey by professional services firm Deloitte, Mumbai tops the list of cities with the highest hotel room rates in Asia Pacific, with average room rates standing at $253 for the first six months of 2007, followed by Singapore at $160 and Phuket at $149. The marginal increase in the room supply, as opposed to the sharp increase in demand, has led to an increase in the room rates. According to industry estimates, this shortage of room supply will continue for the next three to four years and the metro cities will see a 30-35% increase in average rates in FY 2007-08.

 

Source: The Economic Times

 

 

 

71. ‘Marketing Tie-Ups Between Hotel Chains Enhance Brand Awareness’ – October 11

Marketing tie-ups between Hotel Chains – new trend in the hospitality sector

Marketing tie-ups seem to be the new mantra in the hospitality sector. According to Sushama Kambhampati, an analyst at Crisil Research, marketing tie-ups not only enhance brand awareness but also provide hotels with access to each other’s client base through loyalty programmes. Premal Zaveri of HVS, a Delhi-based hospitality consultancy, said that marketing alliances are usually forged between hotel brands in different countries with the aim of leveraging their presence in international markets. For example, the Taj Group’s marketing tie-up with the Okura Group of hotels from Japan is meant to support and enhance the representation of the two brands across the globe.

 

Source: The Hindu Business Line                                                 

 

  

 

72. Bobby And Lara Will Now Don New ‘Pantaloons’ – September 20

Pantaloons signs Lara Dutta and Bobby Deol as its brand ambassadors

Pantaloons has signed actors Lara Dutta and Bobby Deol for endorsing its  Pantaloons Fresh Fashion range.

 

Source: Agencyfaqs

 

 

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Real Estate

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73. Emaar-MGF Partners Marriot For Luxury Hotels – October 13

Emaar-MGF and Marriot group team up to develop luxury hotels

Emaar-MGF entered into an agreement with the US-based Marriot Group to enter the luxury and business hotel segments. Initially, the companies will work together to develop two properties in Kolkata and Amritsar. As per the deal, Emaar-MGF will develop a 250-room JW Marriott property in Kolkata. 

 

Source: The Economic Times

 

 

 

Product Launches

 

 

 

74. IPH Launched India's First Property Hotline Service – September 20

On 15 September, 2007, India Property Hotline (IPH) launched India’s first property hotline service in Navi Mumbai. Under the service, prospective property buyers can call on the property hotline telephone number, send a pre-formatted code to its SMS hotline number or visit their dedicated city-specific websites to procure information about developers’ projects and property agents in India.

 

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Retail

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Sales and Market Share
 

 

Source: Euromonitor Report- Hypermarkets - India- June 2007

 

 

 

Source: Euromonitor Report- Supermarkets - India- June 2007

 

 

Trends, Marketing Initiatives and Others

 

 

 

75. Dabur Adopts Kiranas As Part Of Its Parivaar – October  08

Dabur launches ‘Parivaar’ to partner neighbourhood kirana shops

Dabur has embarked on an initiative to partner neighbourhood kirana shops by offering higher margins to drive volumes in the highly competitive FMCG segment. Through its programme ‘Parivaar’, Dabur India aims to generate revenues of up to Rs 120 crore from about 12,000 grocery stores across the nation by the end of FY 2007-08. Apart from buying shelf space at key grocery stores and providing other collateral support such as advertising to push its products, the company plans to offer higher margins to these shops. Special discounts, gifts and scratch cards would also be offered under the scheme. Initially, approximately 5,000 key grocery outlets across 15 major cities will be covered.

 

Source: Business Standard 

 

 

 

76. BPCL Ties Up With Godrej For Agri-Retail Foray – October 14

BPCL joins Godrej Aadhaar to provide agri-advisory services and customised products for rural consumers

Bharat Petroleum Corporation (BPCL) has joined hands with Godrej Aadhaar, an agri-service cum-retail initiative of Godrej Agrovet Ltd, to enter the agri-retail segment. Both companies plan to extend their association by launching 'Aadhaar Express', which would retail products such as agricultural implements, pesticides and herbicides, along with FMCG products, groceries and apparels, in BPCL petrol outlets situated in semi-urban and rural areas. This initiative is aimed at exploring the potential of the rural market by adopting an innovative approach that will also benefit the customers.

 

Source: DNA 

 

 

 

77. Spencer's To Reduce Its Retail Formats – October 14

Spencer's to focus on reduction of its  retail format stores

Under its new branding strategy, RPG Group-owned Spencer's is in the process of reducing the number of its similar retail formats, while focusing on retailing food items. It currently has 290 stores covering four retail formats – Hyper, Super, Daily and Express – which would be reduced to three formats – one big box, small box and a range of stores in the middle range. The company aims to meet people’s needs by providing them value for money, better ambiance for shopping, and other value-added services such as a play area for children.

 

Source: The Economic Times

 

 

 

78. Reliance Retail To Foray Into Lifestyle Stores Segment – September 22

Reliance Retail to enter lifestyle stores segment with ‘Reliance Lifestyle’

Reliance Retail is planning to enter the lifestyle stores segment in India with the brand ‘Reliance Lifestyle’, which will comprise cosmetics, national and international watches, home and design accessories, books, optics, photography, and design.

 

     Source: The Financial Express 

 

 

 

Product Launches

 

 

79. Reliance Retail Opens Fashion Apparel Format ‘Trends’ – October 12

On 11 October, 2007, Reliance Retail forayed into the fashion apparel market by launching Reliance Trends in Gurgaon.

 

 

 

80. Mahindras Foray Into Retail – October 11

On 11 October, 2007, the Mahindra group announced its entry into the rapidly growing Indian organised retail market with a chain of premium lifestyle stores selling apparel, toys and furnishings. The new venture has been named Mahindra Retail and would operate under the group company Mahindra Intertrade.  

 

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Telecom (Service Providers)

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Source: Cellular Operators Association of India

 

 

 

Trends, Marketing Initiatives and Others

 

81. Telecom Cos Offer Common Schemes For Prepaid, Post-Paid – September 28

Telecom operators launch common schemes for both pre-paid and post-paid subscribers

Telecom operators, in a bid to attract more subscribers, are launching schemes that are common to both pre-paid and post-paid subscribers. For instance, Reliance Communications recently launched Blackberry, money transfer and ‘mandi’ services that can be accessed by both kinds of subscribers. Tata Teleservices (TTSL) also launched six to seven schemes each for post-paid and pre-paid subscribers in 2006.

 

Source: The Hindu Business Line

 

 

 

82. Tata Indicom Scores Highest On Brand Recall, Awareness And Ad Reach: Synovate Survey – September 26

Tata Indicom scores highest on brand recall, brand awareness, and ad reach

Global market research agency Synovate, in a survey commissioned by business newspaper Mint, has stated that Tata Indicom (the retail brand of Tata Teleservices Ltd.), scores highest in brand recall (90 points), awareness (94 points), and ad reach (85 points). This survey, which included respondents from the major Indian metros, concludes that the ad campaign leaves behind campaigns by companies such as Airtel, Asian Paints, Pepsi and Lays. Airtel and Asian Paints were ranked second and third in the survey, respectively.

Source: Exchange4media

 

 

 

83. Palm, Airtel, Microsoft Join Hands To Launch First Windows Mobile Treo Smartphone In India – September 27

Palm ties up with Airtel to launch Treo smartphone

US-based Palm, Inc., a company that specialises in mobile computing, has entered the Indian market with the launch of Palm Treo 750 smartphone. Priced at Rs 26,990, the Palm Treo 750 will be introduced on the Airtel network. This smartphone is capable of 3G for fast data access and comes with Microsoft’s direct push technology for Windows mobile.

 

Source: Exchange4media

 

 

Product Launches

 

 

84. Vodafone Launches 2 New BlackBerry Smartphones – October 03

On 2 October, 2007, Vodafone Essar introduced two new BlackBerry smart phones, BlackBerry Curve 8310 and BlackBerry 8820, at prices of Rs 24,990 and Rs 31,990, respectively. The BlackBerry 8310 is a feature-rich multimedia and GPS-enabled smart phone, and BlackBerry 8820 is a dual-model handset combining EDGE/GPRS/GSM cellular network and Wi-Fi connectivity with additional GPS support.

 

 

 

85. 'Tata Zone', The Popular Entertainment Space On Tata Indicom Mobile

Phones, Now In Hindi – October 05

On 5 October, 2007, Tata Teleservices unveiled ‘Tata Zone’, an infotainment space on Tata Indicom BREW-enabled mobile phones. This unique service provides applications, pricing details, and download and browsing instructions in Hindi.

 

 

 

86. Tata Indicom Launches Talk World – September 18

On 18 September, 2007, Tata Indicom announced the launch of ‘Talk World’, its new international long-distance (ILD) plan.

 

 

 

87. BSNL Launches `TV In Mobile Handset' Service – October 13

On 12 October, 2007, Bharat Sanchar Nigam Ltd (BSNL) launched its "TV in mobile handset" service in the eastern and north eastern regions of the country. Customers of BSNL's GSM service can now watch 12 television channels such as NDTV, CNBC, Aajtak, Times Now, Zoom, Bindaas, ETV and TV9 on their mobile handsets.  

 

 

 

88. Ping Offers Single-Sec Billing – September 24

On 21 September, 2007, HFCL Infotel Ltd., one of the players offering fixed line and broadband services in Punjab, launched ‘Ping’, its mobile service for Punjab and Chandigarh.

 

 

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Two-wheelers

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Source: Auto News Bulletin May 18 – May 24, 2007 by Murad Baig Associates

..

 

89. Auto Industry Hits Bump – October 01

Two-wheeler segment takes the worst hit in the auto industry

The auto industry has registered a slowdown in September 2007 and the two-wheeler segment has taken the worst hit. Marking a substantial drop of 29.04%, TVS Motor Company reported total two-wheeler sales of 115,091 units in September 2007, compared to 162,200 units in September 2006. The company reported a decline of 49.53%, with 53,991 units being sold compared to 106,972 units in September 2006. However, in the scooter segment, TVS Scooty recorded a growth of 9% from 24,890 units in September 2006 to 27,199 units in September 2007. Pune-based Bajaj Auto Ltd (BAL) also reported a 25% fall in motorcycle sales in September 2007 compared to September 2006.

 

Source: The Hindustan Times

 

Trends, Marketing Initiatives and Others

 

 

 

90. Auto Industry Split Over Survival Of 100 Cc Bikes – September 26

Dynamics of two-wheeler industry likely to change with 125cc bikes

Two-wheeler companies such as Hero Honda, TVS, Bajaj Auto, Suzuki and Yamaha are hoping that consumers in the 100cc segment would eventually upgrade to the 125cc segment. Analysts believe that this will change the dynamics of the Indian two-wheeler market, with 100cc bikes eventually being phased out. It is expected that Indian consumers would be spoilt for choice and a 125cc bike would mean better mileage, technology and features at cheaper prices. Currently, the 100cc segment accounts for a majority of bike sales in India. However Abdul Majeed, partner, Price Waterhouse, said, "The upgradation to 125cc bikes is bound to happen, but it will not happen in a hurry. At the same time, the motorcycle makers will have to improve their profitability. The split is likely to change the dynamics of the industry."

 

Source: The Economic Times

 

 

 

91. Super Bikes Set To Storm Indian Roads – September 18

Bike makers plan a line-up for super bike segment

Bike companies are planning to venture in the high-end super bike segment, taking advantage of the new regulations for bikes of over 800 cc. Suzuki Motorcycles India (SMIPL) is in the process of obtaining government approvals for this segment. Bajaj Auto’s Rajiv Bajaj sees potential in the premium bike segment, and is close to finalising a partnership with long-time technical partner Kawasaki to enter the above-500 cc bike segment.

 

Source: The Economic Times

 

 

 

92. Japanese Bike Makers Plan New Initiative – October 11

Honda, Suzuki and Yamaha adopt common strategy for building new platforms for Indian market

Japanese companies Honda, Suzuki and Yamaha have decided to adopt a common strategy for building new platforms in the Indian market to break into the league of major two-wheeler companies such as Hero Honda and Bajaj in India. Honda Motorcycle and Scooter India (HMSI), Suzuki Motorcycle India (SMI) and Yamaha Motor India (YMI) are building motorcycles and scooters to suit the Indian market. These models would be manufactured at the company’s research and development centres in Japan and will use new platforms.

 

Source: Business Standard

 

 

Product Launches

 

 

93. Kinetic And SYM Launch Gearless Scooter – October 15

On 15 October, 2007, Pune-based Kinetic motor company and Taiwan's San Yang Motor launched a gearless scooter, Flyte, which is priced at Rs 37,499. The company has signed Bollywood actor Bipasha Basu as brand ambassador for the scooter, which comes with a three-year warranty.

 

 

 

Advertising Campaigns

 

 

 

94. Badman Turns Goodman With Petrol Killer YoSpeed – October 12

Electrotherm launches TVC for its YoSpeed

Electrotherm launched a new TV ad for its newly launched bike YoSpeed. Created by advertising agency Canvas Communications, the TVC features popular Hindi film villain Gulshan Grover.

 

The TVC starts with Gulshan Grover distributing his stuff to his fellow villains at his hideout as he is retiring from the bad world. On being questioned about his retirement, Grover replies, “Main badman? Asli badman to yeh sasura petrol hai (I’m not badman, the real badman is petrol)”.

 

He then turns on the huge television screen nearby, which shows people trapped in petrol pipes, and says, “Iski mehngai ne sabko kidnap kar rakha hai (The high petrol prices have kidnapped the consumers)”, and wonders aloud, “Isse kaun bachayega (Who will save us from petrol)?”

 

As he finishes his sentence a YoSpeed bike breaks in through the television screen. The next shot shows a young, carefree couple on the two-wheeler. The voice-over describes the features of YoSpeed.

 

 

In the next frame a changed Gulshan Grover advises, “Badman uh, Goodman ki good advice suno”. Targeted at youth and women, the company aims to communicate that YoSpeed is not a petrol bike and offers many more features than the earlier YoSmart.

 

Source: Agencyfaqs

 

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Skin Care

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Source: Euromonitor Report - June 2007

 

 

 

Trends, Marketing Initiatives and Others

 

 

 

95. Male Grooming Gets A Cosmetic Touch – October 10

Rising male vanity translates into business opportunity

Marketers are responding to the trend of rising male vanity. The male grooming market, worth Rs 400 crore a year, is expected to double every year in coming years. Emami was the first mover in this segment with its Fair & Handsome fairness cream. Companies such as Marico, Elder Pharma and VLCC followed. According to Aditya Agarwal, director, Emami, the company will introduce complete toiletries for men, including creams, after-shave lotions and creams, soaps, deodorants and shampoos. However the company is not introducing a similar range for women.

 

Source: Business Standard 

 

 

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Sports Apparel

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..
 

 

96. Reebok Launches Cricket Website – October 15

Reebok India launches cricket website to bring sports closer to consumers

Reebok India has launched a cricket website – www.rbkcricket.in – as a part of its initiative to bring sports closer to consumers. Apart from player-related information, trivia and games, the site also offers information on the campaigns conducted by Reebok to support different sports. It also provides post-match reviews, articles about cricket, games, live match simulation and ReeboK Fan Gear.

 

Source: DNA

 

 

 

Product Launches

 

 

 

97. PUMA Unveils New Cricket Gear Collection – September 29

On 29 September, 2007, PUMA India launched its new cricket gear collection. With focus on the particular needs of cricketers, this cricket collection comprises four concepts – Ballistic, Stealth, Vendetta and Aeon Flux.